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Landscaping
Landscaping
Landscaping
Landscaping
Landscaping
Landscaping
Landscaping
Landscaping
Landscaping
Landscaping
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Landscaping

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Published in: Economy & Finance, Technology
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  • 1. The landscape David Phillips
  • 2. Learning outcomes * This week we examine ways that can be used to set an organisation in its online 'landscape'. *The lecture and seminar will identify why it is important to landscape; how landscaping is used to inform strategy and tactics and some of the methodologies that are available. * Because many online research approaches are real time, a view of how landscaping can also be used for monitoring and evaluation will be put forward.
  • 3. Looking across the world <ul><li>So far been looking in at the organisation </li></ul><ul><li>Time to look out </li></ul><ul><li>What is the constituency </li></ul><ul><ul><li>Who are the competitors (and they are more than the guy on the next stall) </li></ul></ul><ul><ul><li>Who have an interest </li></ul></ul><ul><ul><li>Who are hidden (disintermendiation) organisations </li></ul></ul>
  • 4. Why Landscape? <ul><li>To know where your organisation is </li></ul><ul><li>Identify publics </li></ul><ul><li>Evaluate publics </li></ul><ul><li>Spot issues and opportunities </li></ul><ul><li>Set targets </li></ul><ul><li>Gap analysis to identify resource allocation </li></ul><ul><li>Identify what to monitor, measure and evaluate </li></ul>
  • 5. Lets get organised <ul><li>Create a resource </li></ul><ul><li>An list (bibliography) of resources </li></ul><ul><ul><li>Own research (Survey? and others) </li></ul></ul><ul><ul><li>An RSS feed </li></ul></ul><ul><ul><li>Searches </li></ul></ul><ul><ul><li>Measures </li></ul></ul><ul><ul><li>Delivery method </li></ul></ul><ul><ul><ul><li>For you </li></ul></ul></ul><ul><ul><ul><li>For client </li></ul></ul></ul><ul><ul><li>Must be authoritative </li></ul></ul>
  • 6. Measures and matrix <ul><li>Informative </li></ul><ul><li>Authoritative </li></ul><ul><li>Help identify issues </li></ul>
  • 7. Why and RSS feed? <ul><li>Offers continuing update </li></ul><ul><li>Can be any web resource </li></ul><ul><li>Can be 'mashed' into reports </li></ul><ul><li>Always up to date </li></ul><ul><li>Helps landscape, monitor and evaluate </li></ul>
  • 8. Search <ul><li>Lots you can do with search </li></ul><ul><li>Information </li></ul><ul><li>Metrics </li></ul><ul><li>Feeds/bookmarks </li></ul>
  • 9. Lets play some games Here
  • 10. Learning outcomes * This week we examine ways that can be used to set an organisation in its online 'landscape'. *The lecture and seminar will identify why it is important to landscape; how landscaping is used to inform strategy and tactics and some of the methodologies that are available. * Because many online research approaches are real time, a view of how landscaping can also be used for monitoring and evaluation will be put forward.

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