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How new media is developing

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  • 1. How social media is developing David Phillips
  • 2. Old world order
  • 3. The new world order
  • 4. One view of blogs (could be a wiki)
  • 5. Who for
  • 6. The CEO?
  • 7. Company blog
  • 8. The expert
  • 9. A Topic
  • 10. It takes time - blogs
  • 11. Challenges
  • 12. Alternatives
  • 13. PR Opportunities
  • 14. Problem – attention economy
  • 15. The Basic Human Rights in the attention economy
    • Property: You own your attention and can store it wherever you wish. You have CONTROL.
    • Mobility: You can securely move your attention wherever you want, whenever you want to. You have the ability to TRANSFER your attention.
    • Economy: You can pay attention to whomever you wish and receive value in return. Your attention has WORTH.
    • Transparency: You can see exactly how your attention is being used.
  • 16. What are the pinch points
  • 17. Sources
    • Lewis PR 'The Business Value of Blogging' 2007
    • Euroblog PR survey 2007 results
    • The Attention Economy http://www.readwriteweb.com/archives/attention_economy_overview.php

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