How social media is developing David Phillips

Old world order

The new world order

One view of blogs (could be a wiki)

Who for

The CEO?

Company blog

The expert

A Topic

It takes time - blogs

Challenges

Alternatives

PR Opportunities

Problem – attention economy

The Basic Human Rights in the attention economy Property: You own your attention and can store it wherever you wish. You have CONTROL. Mobility: You can securely move your attention wherever you want, whenever you want to. You have the ability to TRANSFER your attention. Economy: You can pay attention to whomever you wish and receive value in return. Your attention has WORTH. Transparency: You can see exactly how your attention is being used.

Property: You own your attention and can store it wherever you wish. You have CONTROL.

Mobility: You can securely move your attention wherever you want, whenever you want to. You have the ability to TRANSFER your attention.

Economy: You can pay attention to whomever you wish and receive value in return. Your attention has WORTH.

Transparency: You can see exactly how your attention is being used.

What are the pinch points

Sources Lewis PR 'The Business Value of Blogging' 2007 Euroblog PR survey 2007 results The Attention Economy http://www.readwriteweb.com/archives/attention_economy_overview.php

Lewis PR 'The Business Value of Blogging' 2007

Euroblog PR survey 2007 results

The Attention Economy http://www.readwriteweb.com/archives/attention_economy_overview.php