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Gloucester 205.1

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    Gloucester 205.1 Gloucester 205.1 Presentation Transcript

    • Public Relations Interfaces PUR 205 David Phillips
    • Outline
      • A grounding in the structure of government, institutions and contemporary social, cultural and international issues is an essential underpinning to public relations. This module explores how public relations professionals operate at the interface of politics and social issues, particularly in the context of local and national government, and lobbying, including advocacy.
    • Knowledge and Understanding
      • By the end of this module students should be able to:
      • Appreciate how the structure of government, institutions and contemporary social and cultural issues affect the development of public relations programmes. 
      • Evaluate communication in public policy making, the lobbying process and how to build advocacy and mobilise third parties to communicate with influencers, stakeholders and other audiences, off-line/on-line.
      • Analyse and evaluate practices of organisational performance and critically review the effect of individuals on the social institutions/organisations in which they work.
      • Analyse self-expression, managing conflict, managing and leading teams, negotiation, decision-making and building relationships and prepare for work placement.
    • Skills
      • By the end of this module students should be able to:
      • Identify, interpret and predict cultural, social and political differences in order to strategically plan and project manage communications, develop advocacy, build third-party relationships and use a variety of external and internal resources and suppliers to deliver objectives.
      • Develop and present written and verbal arguments/pitches persuasively and clearly and negotiate with clients, suppliers and team members.
      • Evaluate client service and manage objections and expectations in PR programme delivery.
      • Participate in a working environment using team-building skills, advanced communication skills including report writing and presentations and other professional project and personal management skills including the CIPR CPD, and be competent in web-based skills.
    • Assessment
      • Group Project and Presentation (50%)
        • Group presentation (15-20 minutes) plus group report
      • A 1500 word assignment (50%)
        • Write an essay of approximately 1500 words entitled: Responsible advocacy in public relations
      • Each week we will review how lectures and seminars contribute to your assesement.
    • Learning Outcomes Today
      • Week 1 – You will be able to
        • Define an organisation.
        • Explain models of organisational existence
        • Identify organisations structure?
        • Identify what influences an organisation
        • Identify how does it make decisions
        • Identify regulatory bodies and their role
        • Explicate the influence of the internet?
        • Identify codes of practices for organisations.
        • Show how do they influence the actions of an organisation.
    • The nature of an organisation
      • The beginnings of organisation - from social organisation to mega government and even bigger corporations.
      • We will look at the nature of organisations (Coase. R., (1937) The Nature of The Firm, 4 ECONOMICA; Sonsino, S., 2002 Recasting Coase: a theory of the organization as a nexus of conversations http://www.mooresonsino.com/MSL_PDFs/SonsinoNexusAMR2002.pdf 2004 ; Phillips, D. Towards Relationship Management JCM)
    • The contracts, conversations and relationships
      • Social contracts
      • Personal contracts
      • Professional contracts
      • The theory in practice ( http://resources.glos.ac.uk/policies/stucharter/index.cfm )
    • The structure of organisations
      • The framework (structure of organisations)
      • What influences an organisation ( http://www.gloucestershire.gov.uk/index.cfm?articleid=17247 ; http://leverwealth.blogspot.com/2009/01/changes-in-value-chain-has-to-change.html#links )
      • Organisational decision making
    • The influences
      • What influences an organisation
        • Case study public sector
      • ( http://www.gloucestershire.gov.uk/index.cfm?articleid=17247 ;
        • The influence of the internet
        • http://leverwealth.blogspot.com/2009/01/changes-in-value-chain-has-to-change.html#links
      • Organisational decision making
    • Regulatory bodies
      • Regulatory bodies and their role
        • Government
        • Instruments
        • Regulatory
        • Institutional bodies
        • Professional bodies
        • Public opinion
    • Codes of practice
      • Identify codes of practices for organisations.
          • Institutional
          • Orgaisational
          • Internal
      • How do they influence the actions of an organisation
    • Review- Learning Outcomes Today
        • Define an organisation.
        • Explain models of organisational existence
        • Identify organisations structure?
        • Identify what influences an organisation
        • Identify how does it make decisions
        • Identify regulatory bodies and their role
        • Explicate the influence of the internet?
        • Identify codes of practices for organisations.
        • Show how do they influence the actions of an organisation.