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Financial Public RelationsLooking Inside David Phillips
Research a large organisation (NB not a PR consultancy) in the public, private or not-for-profit sectors in order to learn how the organisation manages and structures its public relations activities. The name of the department (ie corporate communications, marketing, or public relations) and job title of head of department The number of people in the department, their roles and reporting structure The use of external consultancies, if any The balance of internal and external communications
Your Task Today Prepare a handout (presentation slides and/or a written report) for the tutor and each member of class. Example: http://www.diageo.com/Pages/default.aspx Who is in charge/a member of: Press Office CSR Investor Relations Brand/Marcoms What can we find out about Rowan Pearman and Ian Wright, Does this say something about the role of PR today? Who is Jones and Palmer and what do they do?
Some companies you might consider Tesco Guardian Media Group Centica UK Coal ASOS