Financial Public Relations Case Study

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  • 1. Financial Public RelationsLooking Inside
    David Phillips
  • 2. Research a large organisation (NB not a PR consultancy) in the public, private or not-for-profit sectors in order to learn how the organisation manages and structures its public relations activities.
    The name of the department (ie corporate communications, marketing, or public relations) and job title of head of department
    The number of people in the department, their roles and reporting structure
    The use of external consultancies, if any
    The balance of internal and external communications
  • 3. Your Task Today
    Prepare a handout (presentation slides and/or a written report) for the tutor and each member of class.
    Example:
    http://www.diageo.com/Pages/default.aspx
    Who is in charge/a member of:
    Press Office
    CSR
    Investor Relations
    Brand/Marcoms
    What can we find out about Rowan Pearman and Ian Wright,
    Does this say something about the role of PR today?
    Who is Jones and Palmer and what do they do?
  • 4. Some companies you might consider
    Tesco
    Guardian Media Group
    Centica
    UK Coal
    ASOS