Lets Get Engaged - buildmyownsite.com

by Infinity Technology, Inc. on Mar 25, 2010

446 views

Infinity Technology presented a new content management system by buildmyownsite.com along with branding, search engine optimization, social media, and web design.

More…

Infinity Technology presented a new content management system by buildmyownsite.com along with branding, search engine optimization, social media, and web design.

Less

2 Embeds 38

http://www.infinitytechnology.com	36
http://infinitytechnology.com	2

Statistics

Favorites: 0
Downloads: 0
Comments: 0
Embed Views: 38
Views on SlideShare: 408
Total Views: 446

Lets Get Engaged - buildmyownsite.com — Presentation Transcript

Presented by the Infinity Team

How will I look better than my competition?

How will I present my business?

How will I get traffic?

How will I engage visitors?

How will I know if I’m successful?

The Competition

How do they present themselves?

What are they saying?

How are they marketing themselves?

How are they being found in the Search Engines?

My Business Online

Reinforcing corporate brand

Define purpose & plan

Appropriate cosmetics

Unique selling proposition

Call-to-action

Brand

Logo

Complimentary colors

Consistent Message

Everyone ‘living’ the Brand

Design

Design

Color

excitement, passion, aggression

pleasure, excitement, cheer, endurance, ambition

warmth, cheer, happiness

health, fertility, freedom, freshness, tranquility

security, faithfulness, dignity, responsibility

spirituality, royalty, wealth, sophistication

femininity, gentleness, innocence

refined, purity, devotion, honesty

authority, power, boldness, seriousness

richness, politeness, helpfulness, effectiveness

authority, practicality, earnestness, creativity

Design

Design

Color

Font style

Design

Design

Color

Font style

Appropriate emotional quality

Design

Design

Color

Font style

Appropriate emotional quality

Site architecture

Breadcrumbs

Site map

Content linking

Purpose & Intention

Advertise

Provide information

Provide convenience

Improve communication

Improve customer service

Sell services

Sell products

Unique Selling Proposition (USP)

I’m better because . . .

Why should you buy from me?

Top of mind awareness

Call-To-Action

Tell me what to do

Call Now

Request Information / Pricing

Interact

Website Content Management Advantages

On-the-fly

Your schedule

No maintenance fees

Search Engine placement

Easy-to-use

Feature: Photo Gallery

easy to create, unlimited use

Feature: Members Only

maintain members, control access

Feature: RSS Feed

update & publish, auto user notification

Feature: Blog

unlimited use, comment review & approve

Additional Features

Polls

Podcast Builder

Flash Audio Player

Multi-User Editing

Calendar

Directory

eCommerce Store

Creating Traffic

Provide something new

Provide free information

Provide interaction

Calendar

Blog, forum

eNewsletter

Case studies, white papers

Creating Traffic

Reciprocal linking

Directory listings

Member listings

Forum Participation

Awards & Announcements

Search Engine Optimization

Audit Keyword Phrases (consider locations)

HTML tags

Title, description, keywords

URL / Domain Name

Company & product names, common keywords

Text content

Body text, headline, alt text, image name, bold, internal linking

Social Media

Facebook

Linked In

Twitter

YouTube

Bookmarking sites

Ask questions

Use ‘you’ & ‘your’

Keep it short

Post during high-traffic times

Respond quickly

Address fans by name

Comment on your posts

Thank fans

Surprise fans

Support other fan pages

Calculate post quality

Link to customers & prospects

Find appropriate organizations

Ask for introductions

Word-of-mouth publicity

Get recommendations

Maintain relationships

Know your audience

Get the ‘right’ followers

Build engagement

Get clicks

Timing

Headlines

Encourage sharing

Twitter Examples

No cost

Global audience

Viral effect

Website visits increase SEO

Return on Investment

Track visitors (analytics)

More leads / partnerships

Increased sales

Reduced customer service

Rick Rodriguez, Executive Account Manager 920.884.1495 [email_address] www.linkedin.com/in/rickrodriguezwi Kevin Wood, Executive Account Manager 920.884.1512 [email_address] www.linkedin.com/in/kevinjwood

Lets Get Engaged - buildmyownsite.com

by Infinity Technology, Inc. on Mar 25, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 38

Statistics

Lets Get Engaged - buildmyownsite.com — Presentation Transcript