7 elements for_your_high_traffic_website_presentation

Presented by the Infinity Team

for your High Traffic Website

your online brand

Unique Selling Proposition (USP)
I’m better because . . .
Why should you buy from me?
What’s my niche?
Top of mind awareness

Brand Consistency
Define purpose & plan
Logo
Appropriate cosmetics
Complimentary colors
Marketing message
Text content
Everyone ‘living’ the Brand

Call-To-Action
Tell me what to do
Call Now
Request Information / Pricing
Interact
Buy

the appropriate CMS

Website Content Management Advantages
On-the-fly
Your schedule
No maintenance fees
Search Engine placement
Easy-to-use

Design
Consistent design, color, font style
Appropriate emotional quality
Convenient site architecture
Breadcrumbs
Site map
Content linking

viewer interaction

Give Them a Reason to Return
Keep content current
Increased page views per session
Return traffic
Provide something original
Provide something valuable
Provide something free

Interaction (consider login)
Search
eNewsletter
Online calendar
Survey, forum, discussion board
Case studies, white papers
Awards & announcements
Affiliates / resellers
Discounts / promotions

Interaction (consider login)
Video
RSS Feed (really simple syndication)
Auto chat support
Free consult, free quotes
Social bookmarking abilities
Comment enabled

in the search engines

Search Engine Optimization
Audit Keyword Phrases (consider location)
HTML tags
Title, description, keywords
URL / Domain Name
Company & product names, common keywords, commands
Text content
Body text, headline, bold, internal linking
Image content
alt text, image name, image title

Search Engine Optimization
Make connections
Blog, link bait
Forum participation
Reciprocal linking (earn .edu links)
Directory listings
Member listings

via social media

Social Media
Facebook
Linked In
Twitter
YouTube
Bookmarking sites

Ask questions
Use ‘you’ & ‘your’
Keep it short
Post during high-traffic times
Respond quickly
Address fans by name
Comment on your posts
Thank fans
Surprise fans
Support other fan pages
Calculate post quality

Link to customers & prospects
Find appropriate organizations
Ask for introductions
Word-of-mouth publicity
Get recommendations
Maintain relationships

Know your audience
Get the ‘right’ followers
Build engagement
Get clicks
Timing
Headlines
Encourage sharing

Twitter Examples

No cost
Global audience
Viral effect
Website visits increase SEO

traditional marketing

Keep Marketing
URL on everything
Signature Line
Automobiles
Write Press Releases
Be an Industry Leader
Write Article
Share Your Expertise
Lecture / Teach

Keep Marketing
Ask for Testimonials
Ask for References
Referral Program
Leverage Relationships
Try New Things
Provide Service Guarantees
Follow up Every Sale with Another Offer

Keep Marketing
Distribute samples
Be Involved
Trade organizations, community service, donate, local Chamber of Commerce, networking groups
Help Others
People buy from people they trust
People buy from people they like
People tell others about people they like

your success

Return on Investment
Track visitors (analytics)
Increased pageviews
Traffic direction
More leads / partnerships
More website participation / interaction
Increased sales
Reduced customer service

Live Tour Webinar When: Tuesday, May 18, 2010, 11am – 12pm RSVP: InfinityTechnology.com/EngageWebinar

Rick Rodriguez, Executive Account Manager 920.884.1495 [email_address] www.linkedin.com/in/rickrodriguezwi Kevin Wood, Executive Account Manager 920.884.1512 [email_address] www.linkedin.com/in/kevinjwood BOOTH #: 608

7 elements for_your_high_traffic_website_presentation

by Infinity Technology, Inc. on Apr 30, 2010

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