Image capsule overview

253 views
203 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
253
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Image capsule overview

  1. 1. A COMPLETELY NEW APPROACH TOCONTENT MARKETINGImage CapsuleTM Overview ©2013 NextWorks. Content is proprietary and confidential. | 1
  2. 2. Image Capsule• The Image Capsule turns still images into interactive audience engagements.• Allows you to bring your content together to help you tell your story.• Overlay technology allows placement of custom icons on digital images that, when hovered over, open windows to additional content.• Content can include videos, audio clips, other images, Facebook, Twitter, or links to other websites and transactions. ©2013 NextWorks. Content is proprietary and confidential. | 2
  3. 3. Image CapsuleFUNCTIONALITY ©2013 NextWorks. Content is proprietary and confidential. | 3
  4. 4. Functionality – DesignThe Image Capsule takes astill photo, graphic, imageor infographic and turns itinto an interactiveplatform that allows you totell a story and increaseengagement.What makes the ImageCapsule unique is that itcan be updated at ANYtime while in distribution. ©2013 NextWorks. Content is proprietary and confidential. | 4
  5. 5. Functionality – TagsWhen a viewer moveshis/her mouse over theimage (or touches theimage on a tablet or smartphone), the tags appear.Each tag is completelycustomizable and allowsfor a point of interaction.Tags can contain video,images, links, socialsharing, slide shows,transactions and/or anyother digital content. ©2013 NextWorks. Content is proprietary and confidential. | 5
  6. 6. Functionality – VideosHovering over a video tagshows the “play” functionand a description of thevideo. ©2013 NextWorks. Content is proprietary and confidential. | 6
  7. 7. Functionality – VideosClicking on that imageopens a video player insidethe Image Capsule thatplays the video.Once the viewer haswatched the video, he/shecloses the video player andis back inside the capsuleable to continue furtherinteraction. ©2013 NextWorks. Content is proprietary and confidential. | 7
  8. 8. Functionality – Photos, Images, GraphicsThe Image Capsule let’syou take your base imageand share other images.Additional images help tellthe story and extend theengagement.You can add a caption togive more detail. ©2013 NextWorks. Content is proprietary and confidential. | 8
  9. 9. Functionality – Photos, Images, GraphicsClicking on an image opensthe image where it’shosted on the web. ©2013 NextWorks. Content is proprietary and confidential. | 9
  10. 10. Functionality – Links & DocumentsDirect links to web pages,documents, presentationsand links to other relatedcontent can be placed onthe image to highlightfeatures, and tell the story. ©2013 NextWorks. Content is proprietary and confidential. | 10
  11. 11. Functionality – Links & DocumentsEach link can give moreinformation, and take theviewer deeper into yourcontent. ©2013 NextWorks. Content is proprietary and confidential. | 11
  12. 12. Functionality – Links & DocumentsClicking on a link opensthat web page. ©2013 NextWorks. Content is proprietary and confidential. | 12
  13. 13. Functionality – Transaction / Call to ActionThe Image Capsuleprovides an opportunity todirect the viewer tocomplete a transaction,buy your product, sign upfor an event or mailing list,register for a course, getmore information, or anyother call to action thatmakes sense for the brand. ©2013 NextWorks. Content is proprietary and confidential. | 13
  14. 14. Functionality – Transaction / Call to ActionClicking on the transactionwindow will take you to aweb page that allows youto complete thattransaction. ©2013 NextWorks. Content is proprietary and confidential. | 14
  15. 15. Functionality – “Like” Facebook PageViewers can “like” yourFacebook page directlyfrom the Image Capsule.When they hover over theFacebook tag, a boxappears that allows themto click “like” withoutleaving the capsule. ©2013 NextWorks. Content is proprietary and confidential. | 15
  16. 16. Functionality – Twitter FollowViewers can follow you onTwitter directly from theImage Capsule. Whenthey hover over theTwitter tag, a box appearsthat allows them to followyou without leaving thecapsule. ©2013 NextWorks. Content is proprietary and confidential. | 16
  17. 17. Image CapsuleSHARING - DISTRIBUTION ©2013 NextWorks. Content is proprietary and confidential. | 17
  18. 18. SharingOne of the most importantfeatures of the ImageCapsule is its ability to beshared easily via socialmedia, email, andembedding to blogs andwebsites. There is a“Share Image” tag onevery capsule. ©2013 NextWorks. Content is proprietary and confidential. | 18
  19. 19. SharingClicking on the “ShareImage” tag opens ainteractivity box thatmakes sharing the ImageCapsule easy. ©2013 NextWorks. Content is proprietary and confidential. | 19
  20. 20. Sharing - FacebookClicking on the Facebookicon opens a Facebooksharing page that isfamiliar to the user andallows them to post an Users canupdate directly to their enter theirwall. own text. ©2013 NextWorks. Content is proprietary and confidential. | 20
  21. 21. Sharing - FacebookPost is shared to user’s Facebook Profile.Link is to Image Capsule. ©2013 NextWorks. Content is proprietary and confidential. | 21
  22. 22. Sharing - TwitterClicking on the Twitter iconopens a Twitter sharingpage that allows them tosend a Tweet. Tweet is then posted to user’s Twitter feed. Link goes back to Image Capsule page. ©2013 NextWorks. Content is proprietary and confidential. | 22
  23. 23. Sharing - PinterestClicking on the Pinteresticon opens a Pinterestsharing page that allowsthem to create a pin ontheir selected board. ©2013 NextWorks. Content is proprietary and confidential. | 23
  24. 24. Sharing - PinterestPost is shared to user’s Pinterest Board.Link is to Image Capsule. ©2013 NextWorks. Content is proprietary and confidential. | 24
  25. 25. Sharing – Google+Clicking on the Google+icon opens a Google+sharing page that allowsthe viewer to post directlyto their stream. ©2013 NextWorks. Content is proprietary and confidential. | 25
  26. 26. Sharing – TumblrClicking on the Tumblr iconopens a Tumblr sharingpage that is allows them topost directly to theirdashboard. ©2013 NextWorks. Content is proprietary and confidential. | 26
  27. 27. Sharing – TumblrPost is shared to user’s Tumblr dashboard.Image Capsule is active and functional within Tumblr. ©2013 NextWorks. Content is proprietary and confidential. | 27
  28. 28. Sharing – EmailClicking on the Email iconopens an email windowthat allows the viewer tosend an email to anyone. Google+ ©2013 NextWorks. Content is proprietary and confidential. | 28
  29. 29. Sharing – Link ShareSharing a direct link to theImage Capsule is easy fromthe share window.Viewers simply copy thelink and can send it toanyone or use it anywhere. ©2013 NextWorks. Content is proprietary and confidential. | 29
  30. 30. Sharing – EmbedEmbedding the ImageCapsule to a blog orwebsite is easy from theshare window. Viewerscopy the embed codes andpaste them into their blogor website. ©2013 NextWorks. Content is proprietary and confidential. | 30
  31. 31. Sharing – EmbedOnce embedded in a blogor website, the ImageCapsule is fully functionaland ready for furtherengagement. ©2013 NextWorks. Content is proprietary and confidential. | 31
  32. 32. Image Capsule Mobile and Tablet Deployment Image Capsule is fully functional for mobile viewing ©2013 NextWorks. Content is proprietary and confidential. | 32
  33. 33. Image CapsuleMeasurement / Analytics ©2013 NextWorks. Content is proprietary and confidential. | 33
  34. 34. Measurement / Analytics• NextWorks provides ongoing analytics with the following data: – # of image views (how many people actually saw the Image Capsule) – Hover rate – Click through rate – Average time spend on the image – # of embeds – # of hovers and click per tag ©2013 NextWorks. Content is proprietary and confidential. | 34
  35. 35. Measurement / Analytics ©2013 NextWorks. Content is proprietary and confidential. | 35

×