0
Telling
Your
Story
                      &
help
your
customers
achieve
their
goals!




Thursday, September 17, 2009
Don’t
ask
the
wrong
question!

                         How
can
my
business
use
Facebook
&
Twitter?




Thursday, Septembe...
There
is
a
better
question

                               How
can
Facebook
&
Twitter
to
help
my

                        ...
Business
Decision

                                Deciding
to
use
a
tool
is
a
tactic.

                         How
your
...
The
conversation
dynamics
have
changed




Thursday, September 17, 2009
Twitter
      What
is
Twitter?
      According
to
the
official
Twitter
FAQ,
"Twitter
is
a
community
of
friends
and
strange...
Twitter
      Micro‐bloging
‐
blogging
140
characters
at
a
time

      Each
entry
to
twitter
is
like
a
mini
blog
entry
   ...
Twitter
      How
to
post
your
first
update
        1. Go
to
http://twitter.com
and
sign
up
        2. Follow
the
instruct...
Twitter
      Post
an
update
‐
call
them
tweets
      Twitter
always
asks
the
question,
"What
are
you
doing?"


      Each...
Twitter
      What
do
people
tweet
about?
      Everything!
From
the
most
mundane
(going
to
sleep)
to
the
most
personal,

...
Twitter
      But
why
would
people
do
that?


      People
like
to
share.
Companies,
news
agencies,
celebrities,
and
even
...
Twitter
      Why
140
characters?
      Just
so
happens
that
140
characters
is
the
perfect
length
for
sending

      statu...
Twitter
      What
is
following?
      Following
someone
on
Twitter
means
getting
their
updates
in
your
personal
timeline....
Twitter
      What
is
following?
      Follow
people
you
know
‐
follow
the
people
they
know
‐
follow
people
who
interest

...
Twitter
      What
are
followers
&
just
who
are
they?
      Followers
are
people
who
receive
other
peoples'
Twitter
update...
Twitter
      What
are
followers
&
just
who
are
they?
      47%
Male
/
53%
Female
      70%+
users
are
18‐49
years
of
age
...
Twitter
      How
do
you
begin
to
have
this
“conversation”?
      Ask
relevant
questions
      Answer
questions
      Link...
Twitter
      How
do
you
have
this
“conversation”?
      Between
replying
&
direct
messaging
to
twitterers
who
are
activel...
Twitter
      How
do
you
have
this
“conversation”?
      Another
way
of
initiating
conversation
is
to
feed
your
twitter
ac...
Twitter
      How
do
you
have
this
“conversation”?
      It’s
a
good
idea
to
retweet
tweets
about
your
product/service/ind...
Twitter
      How
do
you
have
this
“conversation”?
      It’s
a
good
idea
to
retweet
tweets
about
your
product/service/ind...
Twitter
      Other
conventions
when
posting
      Posting
URLs
‐
web
addresses
‐
are
a
great
idea
to
generate
traffic
to
...
Twitter
      Other
conventions
when
posting
      We’ve
learned
about
@,
D,
&
RT
but
there
are
also
hashtags
which
are

 ...
Use
Twitter
to

  research
&

  prospect
  search.twitter.com
  Search
out
your

  industry,
your

  business,
your

  pro...
Twitter
      Get
some
Apps!
      There
are
numerous
ways
to
post
to
twitter.

      Not
every
tweet
has
to
be
posted
int...
Look

   Interesting!
   Complete

   your
profile!
   Add
graphics,

   an
avatar
and

   information

   relevant
to

  ...
Twitter
      DO
NOT
BLOCK
YOUR
UPDATES!




Thursday, September 17, 2009
Twitter
      Twitter
can
be
...
      An
easy,
free
method
to
accompany
existing
marketing
plans
      A
broadcasting
too...
Twitter
      Points
to
remember
about
Twitter
      Spam
is
just
as
annoying
on
Twitter
as
it
is
in
an
e‐mail.
Don’t
spam...
Twitter
      Points
to
remember
about
Twitter
      Complete
your
profile!

      One
good
tweet
is
equal
to
thousands
of...
Twitter




                               You’re
ready
to
fly
the
nest
and
join
the
conversation!




Thursday, September...
Facebook
      What
is
Facebook?
      Facebook
is
a
global
social
networking
website
that
is
operated
and
privately
owned...
Facebook
      What
is
Facebook?
      Profile
      Friends
      Wall,
Status,
Pictures
      Groups,
Pages,
Events
    ...
Facebook
      How
to
get
started
        1. Go
to
http://facebook.com
and
sign
up
        2. Select
the
“Create
a
Page
fo...
Facebook
      How
to
get
started
      simply
fill
out
the

      information
asked.
      Make
sure
you
tick

      “I
a...
Facebook
      How
to
get
started
      You’ll
be
asked
to
either

      create
a
personal
account
to

      manage
your
b...
Facebook
      How
to
get
started
      Your
business
page

      is
now
created!
      Notice
the
“Link

      Your
Page
...
Facebook
      How
to
get
started
      Branding
is
important
‐
make

      your
Facebook
page
look
like

      your
websi...
Facebook
      Manage
&
Edit
      There
are
a
lot
of
ways
to

      customize
the
experience
for

      your
fans.
      ...
Facebook
      Publish!

      Once
you’ve
completed
EVERYTHING
on
your
page
‐
publish!




Thursday, September 17, 2009
Facebook
      How
do
we
attract
fans?

      We
want
to
attract
fans
to

      our
product
or
service!

      Post
qualit...
Facebook
      How
do
we
attract
fans?

      By
adding
Favorite
Pages

      that
are
relevant
to
our

      product
or
s...
Facebook
      How
do
we
attract
fans?

      Have
exclusive
content
on

      your
page!




Thursday, September 17, 2009
Make
it
easy
&
obvious
for
your
fans
&
followers
that
you

                                            are
using
Facebook
...
Facebook
      What
are
fans
&
just
who
are
they?
      The
35‐54
year
old
demo
is
growing
fastest,
with
a
276.4%

      g...
Facebook
      What
to
post?

      Post
links
to
your
Press

      Releases

      Post
links
to
events

      Post
links...
Facebook
      What
to
post?

      Most
importantly
we
want
to

      have
a
conversation!




Thursday, September 17, 20...
Facebook
      Remember
this
page?
      Now
that
we’re
all
set

      up
we
want
to
go

      ahead
and
link
our

      F...
Facebook
      Linking
Facebook
&

      twitter
      We
want
to
be
able
to

      harness
the
power
of

      conversati...
Facebook
      Linking
Facebook
&
twitter
      Be
careful
in
what
you
choose
to
do.
      We
don’t
want
our
fans
&
follow...
Conclusion
      I
grew
up
in
a
small
town
of
1000
people
‐
very
close
to
the
local
convenience
store
of
the

      time,
...
Conclusion
      The
old
corner
store
is
gone
now
‐
but
I
still
remember
spending
the
days
of
my
youth

      there.
     ...
Conclusion
      The
one
thing
as
businesses
as
a
whole
has
lagged
in
scaling
up
is
the
relationships
we

      have
with
...
Conclusion
      Facebook,
twitter
+
the
myriad
of
other
social
websites
gives
business
the
tools
to
help

      scale
up
...
Don
Hazelwood
             http://www.facebook.com/don.hazelwood
             @donhazelwood

             don.hazelwood@gm...
Upcoming SlideShare
Loading in...5
×

Telling Your Story: Helping your customers achieve their goals

1,544

Published on

0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,544
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
67
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

Transcript of "Telling Your Story: Helping your customers achieve their goals"

  1. 1. Telling
Your
Story &
help
your
customers
achieve
their
goals! Thursday, September 17, 2009
  2. 2. Don’t
ask
the
wrong
question! How
can
my
business
use
Facebook
&
Twitter? Thursday, September 17, 2009
  3. 3. There
is
a
better
question How
can
Facebook
&
Twitter
to
help
my
 customers
achieve
their
goals? Thursday, September 17, 2009
  4. 4. Business
Decision Deciding
to
use
a
tool
is
a
tactic. How
your
business
decides
to
use
that
tool
is
a
 strategy. Have
policies
and
goals
in
place
to
best
execute
 your
strategy. Thursday, September 17, 2009
  5. 5. The
conversation
dynamics
have
changed Thursday, September 17, 2009
  6. 6. Twitter What
is
Twitter? According
to
the
official
Twitter
FAQ,
"Twitter
is
a
community
of
friends
and
strangers
 from
around
the
world
sending
updates
about
moments
in
their
lives.
Friends
near
or
far
 can
use
Twitter
to
remain
somewhat
close
while
far
away.
Curious
people
can
make
 friends.
Bloggers
can
use
it
as
a
mini‐blogging
tool.
Developers
can
use
the
API
to
make
 Twitter
tools
of
their
own.
Possibilities
are
endless!" Micro‐blogging
is
one
of
the
most
common
terms
used
to
describe
Twitter. Thursday, September 17, 2009
  7. 7. Twitter Micro‐bloging
‐
blogging
140
characters
at
a
time Each
entry
to
twitter
is
like
a
mini
blog
entry Share
your
information
‐
your
story Informal
&
personal Update
as
often
as
you
wish Thursday, September 17, 2009
  8. 8. Twitter How
to
post
your
first
update 1. Go
to
http://twitter.com
and
sign
up 2. Follow
the
instructions
and
complete
your
profile
in
it’s
 entirety
‐
including
design! Start
Here 3. Type
your
update
into
the
"What
are
you
doing"
box Follow
Instructions 4. Click
the
update
button Complete
ENTIRE
profile Your
tweet
will
post
to
your
profile
page
and
you
should
 see
it
in
your
timeline.
 Thursday, September 17, 2009
  9. 9. Twitter Post
an
update
‐
call
them
tweets Twitter
always
asks
the
question,
"What
are
you
doing?"

 Each
answer
to
that
question
is
considered
a
Twitter
status
update,
or
 what
people
often
call
a
"tweet."

 Each
update
is
140
characters
or
less.
 Once
you've
signed
up,
just
type
your
first
tweet
in
the
web
box.
 Twitter
keeps
track
of
how
many
characters
you’re
using
in
the
 update!
 Click
update
to
post
the
update
to
your
timeline,
your
followers’
 timeline
&
the
public
timeline. Thursday, September 17, 2009
  10. 10. Twitter What
do
people
tweet
about? Everything!
From
the
most
mundane
(going
to
sleep)
to
the
most
personal,
 (having
a
baby!)
people
say
it
all
on
Twitter.
You
don't
have
to
say
exactly
what
 you're
doing,
you
can
say
whatever
you
want.
Share
random
thoughts,
post
a
 link,
say
what
you're
listening
to
or
what
you
dreamt
about.

You
can
post
 something
as
simple
as
"Eating
a
sandwich." News
breaks
first
on
twitter
‐
usually
from
those
who
were
involved
or
 witnessed
the
event. Thursday, September 17, 2009
  11. 11. Twitter But
why
would
people
do
that?

 People
like
to
share.
Companies,
news
agencies,
celebrities,
and
even
 the
President
have
information
to
share!

They
use
Twitter
for
fun,
but
 also
to
share
important
information.

 Twitter
is
a
way
for
companies,
celebrities
and
other
organizations
to
 communicate
with
people.

 Thursday, September 17, 2009
  12. 12. Twitter Why
140
characters? Just
so
happens
that
140
characters
is
the
perfect
length
for
sending
 status
updates
via
text
message.

The
standard
text
message
length
in
 most
places
is
160
characters
per
message.

20
characters
are
reserved
 for
people's
names,
and
the
other
140
are
all
yours! Thursday, September 17, 2009
  13. 13. Twitter What
is
following? Following
someone
on
Twitter
means
getting
their
updates
in
your
personal
timeline.

 If
you
follow
Tina,
you'll
get
her
updates
on
your
homepage
when
you
log
in,
or
on
 your
phone
if
you've
added
it.

If
you
follow
someone,
they
can
send
you
private
 tweets,
too.

See
who
follow
you
on
your
followers
page,
and
make
changes
to
who
 you
follow
on
your
following
page. Thursday, September 17, 2009
  14. 14. Twitter What
is
following? Follow
people
you
know
‐
follow
the
people
they
know
‐
follow
people
who
interest
 you
‐
most
importantly
‐
follow
the
people
who
follow
you! Thursday, September 17, 2009
  15. 15. Twitter What
are
followers
&
just
who
are
they? Followers
are
people
who
receive
other
peoples'
Twitter
updates.
When
you
post
an
 update
to
your
Twitter
account,
your
followers
will
get
it
on
their
home
page
and/or
 phone.
Mutual
followers
can
send
each
other
private
messages,
and
you
can
even
 choose
to
get
notified
by
email
when
someone
new
follows
you
or
sends
you
a
private
 message.

 Your
followers
are
going
to
be
your
 fans
‐
your
loyal
customers.
The
ones
 who
are
willing
to
help
in
telling
your
 story! Thursday, September 17, 2009
  16. 16. Twitter What
are
followers
&
just
who
are
they? 47%
Male
/
53%
Female 70%+
users
are
18‐49
years
of
age Over
60%
are
college
educated 35%
of
twitters
live
in
urban
areas Median
age
of
a
Twitterer
is
31 Median
age
of
a
MySpace
user
is
27 Median
age
of
a
Facebook
user
is
26 Median
age
of
a
LinkedIn
used
is
40 Source: Social Media Today, March 2009 - http://socialmediatoday.com/SMC/78505 Thursday, September 17, 2009
  17. 17. Twitter How
do
you
begin
to
have
this
“conversation”? Ask
relevant
questions Answer
questions Link
to
interesting
news
stories
about
your
product/service/industry Post
educational
content
about
your
product/service/industry Tweet
about
interesting
ways
customers
are
using
your
product
or
service. Link
to
your
blog Distribute
press
releases Give
away
tips
and
tricks
about
your
product Promote
specials
that
are
valuable Introduce
others Be
engaged
in
the
conversation! Thursday, September 17, 2009
  18. 18. Twitter How
do
you
have
this
“conversation”? Between
replying
&
direct
messaging
to
twitterers
who
are
actively
discussing
your
 product/service. Replying
is
done
by
putting
the
@
symbol
in
front
of
the
person’s
name
‐
this
is
 broadcast
throughout
the
twittersphere! Replying
is
called
mentions
‐
users
see
when
they’ve
been
mentioned
and
by
who. To
send
something
directly
to
a
user,
put
a
“D”
in
front
of
their
name
and
this
will
be
 sent
privately
to
the
user. Thursday, September 17, 2009
  19. 19. Twitter How
do
you
have
this
“conversation”? Another
way
of
initiating
conversation
is
to
feed
your
twitter
account
with
information
 about
your
product/service/industry. Use
something
called
twitterfeed
[http://twitterfeed.com]
to
post
RSS
feeds
into
your
 twitter
account. Be
careful
to
balance
this
automation
with
conversation
‐
people
are
here
to
talk
‐
not
 be
force
fed
information. Thursday, September 17, 2009
  20. 20. Twitter How
do
you
have
this
“conversation”? It’s
a
good
idea
to
retweet
tweets
about
your
product/service/industry To
retweet
you’ll
just
put
an
RT
and
then
the
@
symbol
infront
of
the
person’s
name
 on
twitter
and
their
post
‐
remember
this
has
to
fit
into
140
characters
or
less
‐
so
you
 might
have
to
do
a
bit
of
tweaking
on
the
tweet Remember
‐
with
@
symbol
in
front
of
their
name
it’s
a
mention
and
they’ll
see
it
in
 their
timeline
‐
be
positive! Thursday, September 17, 2009
  21. 21. Twitter How
do
you
have
this
“conversation”? It’s
a
good
idea
to
retweet
tweets
about
your
product/service/industry Retweeting
builds
and
strengthens
relationships
on
twitter Retweeting
is
seen
as
a
compliment Thursday, September 17, 2009
  22. 22. Twitter Other
conventions
when
posting Posting
URLs
‐
web
addresses
‐
are
a
great
idea
to
generate
traffic
to
your
 website. URLs
can
be
long
and
take
up
valuable
characters
‐
most
URLs
posted
to
twitter
 are
shortened
using
a
URL
shortening
service. To
do
this,
find
a
service
such
as
TinyURL.com,
paste
in
your
long
URL
to
the
 service,
then
copy
the
shortened
URL
into
twitter
‐
saving
you
valuable
 characters. Thursday, September 17, 2009
  23. 23. Twitter Other
conventions
when
posting We’ve
learned
about
@,
D,
&
RT
but
there
are
also
hashtags
which
are
 represented
by
the
#
sign. Hashtags
help
group
your
tweets
in
to
useable
data
such
as
categories,
trends
 and
are
also
searchable
in
search.twitter.com.
Use
hashtags
like
so:
#haiku,
 #followfriday,
etc.

 Hashtags
can
occur
anywhere
in
the
tweet. Thursday, September 17, 2009
  24. 24. Use
Twitter
to
 research
&
 prospect search.twitter.com Search
out
your
 industry,
your
 business,
your
 product
‐
what
are
 they
saying? They’re
saying
 something
‐
they
 tend
to
talk
a
lot! Thursday, September 17, 2009
  25. 25. Twitter Get
some
Apps! There
are
numerous
ways
to
post
to
twitter.
 Not
every
tweet
has
to
be
posted
into
the
web
interface. You
can
post
from
desktop
applications
such
as
TweetDeck
and
CoTweet You
can
post
from
any
mobile
phone
using
text
messages
or
from
smart‐ phones
using
apps
like
Tweetie
and
TwitterFon Applications
can
give
you
MUCH
more
functionality! Thursday, September 17, 2009
  26. 26. Look
 Interesting! Complete
 your
profile! Add
graphics,
 an
avatar
and
 information
 relevant
to
 your
 business! Thursday, September 17, 2009
  27. 27. Twitter DO
NOT
BLOCK
YOUR
UPDATES! Thursday, September 17, 2009
  28. 28. Twitter Twitter
can
be
... An
easy,
free
method
to
accompany
existing
marketing
plans A
broadcasting
tool
to
get
information
about
your
product/service/industry
 into
the
hands
of
those
who
want
it
the
most A
way
to
create
and
maintain
relationships
with
your
customers A
tool
to
monitor
your
brand
‐
as
well
as
your
competitor’s
brand A
conversational
tool
‐
your
fans
and
not
so
fans
are
talking
about
you
right
 now
on
twitter
‐
join
the
conversation. Thursday, September 17, 2009
  29. 29. Twitter Points
to
remember
about
Twitter Spam
is
just
as
annoying
on
Twitter
as
it
is
in
an
e‐mail.
Don’t
spam
‐
you
won’t
win
 any
friends
that
way. Use
direct
messages
with
care.
Make
sure
that
the
receiving
party
is
wanting
a
 direct
message
‐
unwelcome
direct
messages
are
really
frowned
upon. Remember
to
be
respectful
and
smart.
Tweets
are
out
in
the
open
‐
they’re
indexed
 and
searchable.
Mean
what
you
say
&
say
what
you
mean. Twitter
is
NOT
instant
messaging
‐
it’s
great
to
have
one
on
one
conversations
on
 twitter
‐
but
at
a
certain
point
the
conversation
needs
to
go

to
direct
messages
so
 you’re
not
ignoring/annoying
your
followers Thursday, September 17, 2009
  30. 30. Twitter Points
to
remember
about
Twitter Complete
your
profile! One
good
tweet
is
equal
to
thousands
of
good
impressions
‐
make
them
all
count! Be
active
with
traditional
networking
‐
that’s
right
‐
use
twitter
to
facilitate
face
to
 face
opportunities! Your
Twitter
page
should
be
branded
like
your
webpage Be
authentic
‐
tell
YOUR
story! Thursday, September 17, 2009
  31. 31. Twitter You’re
ready
to
fly
the
nest
and
join
the
conversation! Thursday, September 17, 2009
  32. 32. Facebook What
is
Facebook? Facebook
is
a
global
social
networking
website
that
is
operated
and
privately
owned
by
 Facebook,
Inc.[1]
Users
can
add
friends
and
send
them
messages,
and
update
their
 personal
profiles
to
notify
friends
about
themselves.
Additionally,
users
can
join
networks
 organized
by
city,
workplace,
school,
and
region.
The
website's
name
stems
from
the
 colloquial
name
of
books
given
at
the
start
of
the
academic
year
by
university
 administrations
with
the
intention
of
helping
students
get
to
know
each
other
better. ‐wikipedia Thursday, September 17, 2009
  33. 33. Facebook What
is
Facebook? Profile Friends Wall,
Status,
Pictures Groups,
Pages,
Events Notes,
Applications Thursday, September 17, 2009
  34. 34. Facebook How
to
get
started 1. Go
to
http://facebook.com
and
sign
up 2. Select
the
“Create
a
Page
for
a
celebrity,
 band
or
business.” Thursday, September 17, 2009
  35. 35. Facebook How
to
get
started simply
fill
out
the
 information
asked. Make
sure
you
tick
 “I
am
authorized
to
 create
this
page” Enter
in
your
name Click
“Create
Page” Your
business
page
 is
now
created! Thursday, September 17, 2009
  36. 36. Facebook How
to
get
started You’ll
be
asked
to
either
 create
a
personal
account
to
 manage
your
business
 account
or
link
to
your
 personal
account
at
this
point. Thursday, September 17, 2009
  37. 37. Facebook How
to
get
started Your
business
page
 is
now
created! Notice
the
“Link
 Your
Page
to
Your
 Twitter
Account” Thursday, September 17, 2009
  38. 38. Facebook How
to
get
started Branding
is
important
‐
make
 your
Facebook
page
look
like
 your
website. Complete
your
profile
‐
add
 logos,
pictures,
contact
info,
 website
information,
etc. For
managing
&
editing
 your
page Thursday, September 17, 2009
  39. 39. Facebook Manage
&
Edit There
are
a
lot
of
ways
to
 customize
the
experience
for
 your
fans. This
is
the
“back
end”
of
your
 page
where
you
will
add
 events,
notes,
photos,
etc
... Visit
http://facebook.com/ username
to
set
a
 personalized
facebook
URL. Thursday, September 17, 2009
  40. 40. Facebook Publish! Once
you’ve
completed
EVERYTHING
on
your
page
‐
publish! Thursday, September 17, 2009
  41. 41. Facebook How
do
we
attract
fans? We
want
to
attract
fans
to
 our
product
or
service! Post
quality
questions,
 advice,
something
to
prompt
 conversation,
etc
... Thursday, September 17, 2009
  42. 42. Facebook How
do
we
attract
fans? By
adding
Favorite
Pages
 that
are
relevant
to
our
 product
or
service
we
can
 increase
our
fan
count. Thursday, September 17, 2009
  43. 43. Facebook How
do
we
attract
fans? Have
exclusive
content
on
 your
page! Thursday, September 17, 2009
  44. 44. Make
it
easy
&
obvious
for
your
fans
&
followers
that
you
 are
using
Facebook
&
Twitter! Thursday, September 17, 2009
  45. 45. Facebook What
are
fans
&
just
who
are
they? The
35‐54
year
old
demo
is
growing
fastest,
with
a
276.4%
 growth
rate
 The
55+
demo
is
not
far
behind
with
a
194.3%
growth
rate The
25‐34
year
population
is
doubling
every
6
months There
are
more
females
(55.7%)
than
males
(42.2%)
 The
largest
demographic
concentration
remains
the
 college
crowd
of
18‐24
year
olds
(40.8%)
which
is
down
 from
(53.8%)
six
months
ago. Source: iStrategyLabs, January 2009 - http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/ Thursday, September 17, 2009
  46. 46. Facebook What
to
post? Post
links
to
your
Press
 Releases Post
links
to
events Post
links
for
a
call
to
action Examples
of
your
product
in
 the
news
(good
news
of
 course)
or
in
action. Thursday, September 17, 2009
  47. 47. Facebook What
to
post? Most
importantly
we
want
to
 have
a
conversation! Thursday, September 17, 2009
  48. 48. Facebook Remember
this
page? Now
that
we’re
all
set
 up
we
want
to
go
 ahead
and
link
our
 Facebook
page
to
our
 twitter
account! Thursday, September 17, 2009
  49. 49. Facebook Linking
Facebook
&
 twitter We
want
to
be
able
to
 harness
the
power
of
 conversation
and
easy
 broadcasting
in
twitter
 with
the
rich
media
 experience
we
have
in
 Facebook Thursday, September 17, 2009
  50. 50. Facebook Linking
Facebook
&
twitter Be
careful
in
what
you
choose
to
do. We
don’t
want
our
fans
&
followers
to
be
 overburden
with
our
posting. Thursday, September 17, 2009
  51. 51. Conclusion I
grew
up
in
a
small
town
of
1000
people
‐
very
close
to
the
local
convenience
store
of
the
 time,
the
old
corner
store. They
knew
my
sister
&
I,
my
cousins,
my
family
‐
we
had
a
tab! We
knew
them
‐
they
came
over
for
dinners
‐
as
kids
we
all
played
together. Thursday, September 17, 2009
  52. 52. Conclusion The
old
corner
store
is
gone
now
‐
but
I
still
remember
spending
the
days
of
my
youth
 there. These
shops
gave
way
to
the
SuperMarkets
and
SuperDuper
markets
of
today. Production,
marketing,
sales
have
all
been
scaled
up Thursday, September 17, 2009
  53. 53. Conclusion The
one
thing
as
businesses
as
a
whole
has
lagged
in
scaling
up
is
the
relationships
we
 have
with
out
customers. Do you want fries with that? Thursday, September 17, 2009
  54. 54. Conclusion Facebook,
twitter
+
the
myriad
of
other
social
websites
gives
business
the
tools
to
help
 scale
up
relationships! Thursday, September 17, 2009
  55. 55. Don
Hazelwood http://www.facebook.com/don.hazelwood @donhazelwood don.hazelwood@gmail.com Thursday, September 17, 2009
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×