Sandrine Plasseraud Brand Manager Small Cars & Customer Offers
Buzz your products and brand b y engaging with key online influencers.
How do you identify those influencers and engage with them ?
How do you monitor the online buzz that they create around your product and brand ?
“ Emerging” Media and Effect they have on customer behaviour
“ Emerging” Media and Web 2.0
Netvibes – keep up with the rest of the world easily
Facebook – What are your friends doing ?
Twitter – what are you doing ?
“ Emerging” Media and Effect they have on customer behaviour User Generated Content
Consumers trust UGC
36% wouldn’t buy a product with negative comments online
57% are influenced by online comments about a product
Forget the 4 Ps !
Blog me I’m famous !
Andy Warhol, 1968 : “In the future, everyone will be world-famous for 15 minutes”.
2007 : “In the future, everyone will be famous to fifteen people”
Viral and Buzz Marketing
a satisfied customer tells 3 people about it
a dissatisfied customer tells 11 people about it
Identifying individuals with high Social Networking Potential can help you buzz your brand or your products, especially online Bloggers = influencers with high social networking potential Bloggers – “Twitters” – “Facebookers” – etc.
Twingo Concept & Bloggers
A Viral Marketing Strategy in 2 Phases :
5 bloggers invited to the Paris Motorshow as “VIP” (29 th September 2006)
Seeding operation targeting 30 bloggers (from the 30 th of September)