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Michel  Campan  Lancome
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Michel Campan Lancome

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Transcript

  • 1.  
  • 2. From Web 1.0 Leader to Pioneer in Web 2.0
  • 3. Worldwide Web by Lancôme
  • 4. Who Loves Men?
  • 5. Hypnôse Homme, first fragrance on second life
  • 6. Elettra Rossellini-Wiedemann
  • 7. The Hypnôse Dress project The Hypnôse Dress project
  • 8. Lancôme's Eco-Chic Initiatives
  • 9. Juicy tubes tunes
  • 10. Press & blog coverage
  • 11.  
  • 12. Web 2.0 in Japan
  • 13. Web 2.0 in Japan
  • 14. Web 2.0 in China
  • 15. Kate Winslet revelation
  • 16. Second life PR event
  • 17. First video blog
  • 18. Bloggers party’s
  • 19. Bloggers creations
  • 20. Lancôme Web 2.0 commitments
    • Diversity. Different people, rich perspectives.
    • Exclusivity. Be the first to know.
    • Permanence. Long-lasting commitment.
    • Respect. Appreciating a wide variety of styles.
    • Openness. Always staying close to you.
    • Transparency. Showing it to you like it is.
    • Confidentiality. Respecting your privacy.