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Abn Amro TV

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  • 1. Joris Kok - ABN AMRO - Head of ABN AMRO TV - (+31) 65147 4385 - joris.kok@nl.abnamro.com
  • 2. ENG Finnovation 2008 Agenda ABN AMRO TV partners 1. Why start with web TV? Background and strategic goals 2. Added value of (web) TV: 7 cases 7. The power of the play button 6. Interactivity on the spot 5. Fish where the fish are! 4. Cross company synergies p y y g 3. Brand exposure 2. Making more possible 1. Who’s in control? 3. Strategic agenda 2008-2010 4 Wrap up – what’s in it for you? 4. Wrap-up 5. Any questions? ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 2
  • 3. Trends and customer behavior Convergence of internet and TV YouTube-generation YouTube generation Snack-sized content Making the online e pe e ce o e experience more personal ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION
  • 4. ABN AMRO TV: why? The brand ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 4
  • 5. ABN AMRO TV: why? Sales ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 5
  • 6. ABN AMRO TV: why? Customer experience ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 6
  • 7. Web TV Cases 7 ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 7
  • 8. The power of the play button Samensmelting van internet en televisie Beeld speelt een p steeds grotere rol op internet Two to three times more …en… clicks on the video item compared to text items! wordt p Interactie mogelijk op TV …dus… Bundeling van krachten biedt kansen! k ! ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 8
  • 9. Web TV Cases 6 ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 9
  • 10. Interactivity on the spot Samensmelting van internet en televisie Beeld speelt een p Interactive tools are embedded steeds grotere rol in the videoplayer and visible on op internet other website. On TV (Tele2) interactive …en… response is possible by using the redInteractie wordt button. button mogelijk op TV …dus… Bundeling van krachten biedt kansen! k ! ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 10
  • 11. Web TV Cases 5 ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 11
  • 12. Fish where the fish are! We also distribute our content onto other websites, where our target groups already are. On de website Belegger.tv we attract 5-15 thousand viewers per video. p ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 12
  • 13. Web TV Cases 4 ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 13
  • 14. Cross company synergies ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 14
  • 15. Web TV Cases 3 ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 15
  • 16. Exclusive content and brand exposure ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 16
  • 17. Web TV Cases 2 ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 17
  • 18. Making More Possible: KLM Open Golf ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 18
  • 19. Making More Possible: Meeting The Experts More people get access to (exclusive) content. ( l i ) t t Interactive tools facilitate contact between on line guests both on the web and ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION in Second Life. 19
  • 20. Web TV Cases 1 ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 20
  • 21. Who is in control? RTL-Z or ABN AMRO ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 21
  • 22. Strategic agenda 2008-2010 Value added RESULTS to the multi channel INTEGRATION & TRAFFIC mix of ABN AMRO FUNDAMENT ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 22
  • 23. Wrap-up ( (Web-)TV contributes to: b ) ib • brand exposure • leads and direct sales Strategic goals: • messages with impact and emotion Branding B di • taking control over your own message • live streaming of (exclusive) events L d & sales Leads l • support of marketing and communications • new business models and partnerships Customer C t • internal synergies Experience • quality control and risk management • internal communications and training ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 23
  • 24. What’s in it for you? What s “We’ve got a strategic plan. Take into account: It’s called: doingthings” It s doingthings Needs of your - Herb Kelleher (Southwest Airlines) customer Needs of your organisation Opportunities Effectiveness ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 24
  • 25. Any questions? ABN AMRO TV Contact details Joris Kok – Head of ABN AMRO TV ABN AMRO Dialogues House Foppingadreef 22, Amsterdam PO Box 283 (AA4111), 1000 EA Amsterdam Phone (+31) 20 628 4460 Mobile (+31) 65147 4385 E-mail joris.kok@nl.abnamro.com or abn.amro.tv@nl.abnamro.com ABN AMRO Bank N.V. 21 NOVEMBER 2008 - ENG FINNOVATION 25