According to the Mobile Marketing Association , " Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network."
Potential buyers text a "keyword" to the short code, and immediately get detailed home information sent to their mobile phone. More importantly, the listing agent (our client) receives the potential buyers' information in return. The buyers' info is stored in 2 locations:
It is sent to the agent's cell phone in the form of a text message or email, allowing the agent to contact the buyer immediately.
The buyer's info is also stored on encrypted servers and is available through the realtors' password-protected portal to the system.
Realtors can use this data base to transmit important information directly to their customers concisely and conveniently.
Use Text messaging to send property updates, new listing alerts, promote open houses, and compile referrals to your database.
The broadcast feature of the platform is obviously an innovative marketing solution, but the platform provides more than simple marketing., it is a powerful data aggregation tool for detailed market analysis.
Each digital inquiry made by a potential customer results in a data set that includes the customer's contact info as well as the time and location from which the inquiry emanated.
This real-time data aggregate allows for comprehensive analysis of customer behavior, helping to identify individual habits or larger macro trends of a target group that will help to focus and customize future marketing.
The light bulb goes on in your head and you realize that in this neighborhood parents are busy with soccer and baseball on the weekends, but have a free 15 minutes after dropping the kids at school during the week. You modify your open house schedule accordingly and execute the sale.
MOBILE MARKETING WHY IT IS IMPORTANT FOR REALTORS TOO HAVE MOBILE WEBSITES
In order to achieve a website that will render on these smaller screen mobile devices a new set of code and standards has been developed and is totally different from the code your “desktop” website was built on.
With the roll out of HTML5 you can now have a “light weight” version of your current website and display the most relevant pages to your mobile visitors.
Having a mobile website will allow your pages to load much quicker and also be indexed in the new mobile search engines.
As you can see having a mobile website just makes sense… they will load quicker, be indexed in the mobile search engines and your visitors are more likely to do business with you because you will be able to display exactly what they are looking for.
General Click to Call Feature: Add a link to your page that visitors can just click to call your phone number Tell a friend: Add a link to a page that allows your visitors to recommend your website to their friends Driving Directions: Enable you visitors to view step by step instructions to reach a specific location ( your office, home,etc.) from wherever they are. Add to Phonebook: Add a link that allows your vistors to click & add your contact details to their mobile phone’s Phone Book. Google Search: Add a Google search box to your webpage Google News: Add a link to the latest news snippets covering diverse topics on your web page. Rss Feed: Add a link that allows visitors to click and view the latest RSS Feeds from any website (RSS source) of your choice using Google Mobile RSS Reader Hcard: Add an hCard to your website to enable software on your visitor’s computer such as Microsoft Outlook to automatically read and store your contact information Maps: Video & Multimedia Add audio clip: Add a short audio clip to your page. Add video clip: Add a short audio clip to your page. Add Youtube video’s: Add a short audio clip to your page.
Ask yourself… who do you know that doesn’t own a mobile device? The figures and projections are staggering and therefore the early adopters of mobile websites will hold a tremendous advantage for not only revenues but also indexing and top placement in the mobile search engines
How QR Codes Function Think of QR codes as the barcodes currently read by the cashier at your local grocery store. Those codes contain product information such as pricing, sku, inventory info, etc.; scanning the info enables them to move you quickly thru checkout, and if you are part of the grocery store loyalty/discount program, then it also uploads a history of your purchases to your account.
This allows the grocery chain to provide you with special offers related to the types of purchases you make, it helps them see how often you visit their store, and it helps them with inventory/purchasing management. QR codes are the same thing – but these are scannable by cell phones – and any company can put whatever information inside the code that they would like.
QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL.
A QR code is a 2 dimensional barcode that looks like a box with black and white squares in random order. Almost looks like a piece of modern art. QR stands for “Quick Response” and was invented in Japan to keep track of automotive parts at DENSO corporation.
QR codes can be scanned by a smart phone with a QR code reader application and quickly send the scanner to a text message, simple text, contact information on a VCard, a telephone number, and email message or any URL link. This includes YouTube videos, PayPal links, social media sites, iTunes links, mobile websites, Google maps location or an event on a VCalendar.
If you would like to learn about additional Mobile Marketing ideas for this industry, another industry, or discuss Mobile Marketing strategies for your particular business please Destiny Pearce for your FREE consultation To receive exclusive offers Text Social Thrive to 41242 as the sending phone number