Mobile marketing strategies by business type
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Mobile marketing strategies by business type

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Mobile marketing strategies by business type Mobile marketing strategies by business type Presentation Transcript

  • Mobile Marketing Strategies By Business Type Mobile/Text Messaging Marketing
  • Strategies/Event Marketers
    • With hundreds (or even thousands) of people attending your events, Group Texting gives you a better way to acquire customer data.
    • Allow your customers to signup for notifications and marketing messages on their mobile phones
    • Your customers text your Keyword in and you can automatically add them to your contact list.
  • Common Uses/Nightlife - Bars, Lounges & Nightclubs
    • Cut through the clutter of nightlife promotions with text messages that can't be ignored.
    • Send mobile VIP passes, information about food & drink specials, and special prizes.
    • Directions, live performance and parking information
    •   Long code messaging is truly two-way, your customers can instantly respond to your offers.
  • Common Uses/Real Estate
    • Text listings to customers to review based on pre-submitted criteria they have sent to you; allows them to select houses they would like to see from your list and text you back or call you to schedule
    • Post signs by each home with “Text Keyword House1234 (example) to 41242 to receive more information on this house”
    • These solutions will allow the realtor to build a database of of interested prospects that they can follow up with as needed.
    • Prospects can view a virtual tour of the property provide a link to your mobile website in the text msg.
  • Common Uses/Restaurants'
    • Builds customer loyalty. You can up sell your current customers and drive foot traffic on slow nights.
    • Hot summer afternoon? Offer a special on iced coffee.
    • Want to reward repeat customers? Allow them to text in to receive special deals. 
  • Common Uses/Retail
    • Build relationships by giving back to your customers. Use text messaging to send coupons, sneak preview sales, and exclusive offers directly to your customers' cell phones.
    • Drives foot traffic on slow nights.
    • SMS is an inexpensive and trackable way to drive purchases.
  • Common Uses/Schools & Universities
    • Reach your entire student body in a matter of minutes. Whether you're dealing with a campus emergency, inclement weather, or general information, group SMS is a fast, affordable way to reach hundreds or thousands of students in minutes. 
  • Physicians / Dentists / Hospitals' / Other Medical Facilities   
    • Send reminders about upcoming appointments
    • Send test results
    • Send new patient instructions
    • Allow patients to schedule appointments
    • Send customers notifications of cancellations / re-schedules / schedule vacancies
    • Send monthly healthy living newsletters
  • Mobile Marketing Strategies by Business Type - Locksmith / Plumber / HVAC / Contractor / Electrician  
    • Post emergency contact numbers & regular business hours
    • Send customers notifications of cancellations / re-schedules / schedule vacancies
    • Allow customers to schedule appointments for services
  • Mobile Marketing Strategies by Business Type - Fitness Club  
    • Post class schedules
    • Allow customers to get reservations for special services (tanning, massages, fitness trainers, etc.)
    • Send customers notifications of cancellations / re-schedules / schedule vacancies
    • Allow customers to make monthly membership payments or pre-pay special services payments
    • Send monthly newsletters to members
  • Mobile Marketing Strategies by Business Type - Tanning Salons / Massage Studios / Hair Salons  
    • Allow customers to schedule appointments
    • Allow customers to pre-pay for services throught you mobile website
    • Send customers notifications of cancellations / re-schedules / schedule vacancies
    • Allow customers to sign up for loyalty programs
    •   Hair Salon’s register customers / potential customers to receive weekly hair care tips (can be (SMS) text msg or can be videos that actually demo the tips)
  • Mobile Marketing Strategies by Business Type - Veterinarian's Office  
    • Send reminders about scheduled appointments
    • Allow customers to schedule appointments
    • Send test results
    • Send customers notifications of cancellations / re-schedules / schedule vacancies
    • Send monthly pet newsletters 
    • Send reminders to schedule appointments when shots or check-ups are due (much less expensive and time-consuming than direct mail or telephone calls)
    • Offer specials on teeth cleaning, grooming, nail clipping
    • Offer specials on kennel services
    • For animals receiving on-site medical attention; send text or photo updates to owners throughout their stay
    • For animals on extended kennel stays; send text or photo updates to owners throughout their stay
    • In emergency situations such as the recent pet food scare, send urgent awareness messages to clients to insure they are informed
  • Mobile Marketing Strategies by Business Type - Library  
    • Send reminders for book due dates
    • Notify library users when a book they reserved is available
    • Allow library users to make a book, video, or other materials reservation
    • Allow parents to register children for special programs
    • Allow community members to register themselves for special programs being delivered at the library (author speaking engagements, training, etc.)
    • Send monthly newsletter that includes: events schedules, book reviews, library info, etc.
  • Mobile Marketing Strategies' By Business Type/Auto Dealership’s
    • A car buyer text messages the vehicles keyword to your short code 41212
    • CAR BUYER gets info on the vehicle, can view photos on their phone, request a more info, schedule a test drive, visit a WAP page(mobile website built specifically for that vehicle, and even get a map with directions to your lot
    • The CAR BUYER can access this information from wherever you post it: in your classifieds, on the internet, your website, and on the cars themselves. Let your Mobile Listings sell your cars 24/7!
    •   CAR BUYERS receive vehicle information via text messaging. A Buyer sends a text message to from the comfort of their cars or while standing on your lot after hours. Within seconds, they receive a reply including vehicle information including:
  • Mobile Marketing Strategies' By Business Type/Auto Dealership’s
    • Make, Model, Year
    • Price, Mileage
    • Property Description
    • Salesperson Contact Information
    • Photos of the vehicle and more…
  • Mobile Marketing Strategies' By Business Type/Auto Dealership’s
    • The CAR BUYER can then request a callback from the dealership, a vehicle brochure via email, photos of the vehicle, or schedule a test drive instantly via text messaging. Salesperson receives CAR Buyers' contact information as soon as information is requested so salespeople can close more sales, more profitably. Once the vehicle sells, simply reuse the code and sign on the next sale.
  • Mobile Marketing Strategies' By Business Type/Musicians'
    • Build your opt-in database by allowing subscribers to text your mobile keyword to short code 41242
    • EX: Text “The Band” to 41242 to get exclusive mobile updates including tour dates and album release parties.
    • This will allow you too market and stay connected to your subscribers.
  • If you would like to learn about additional Mobile Marketing ideas for this industry, another industry, or discuss Mobile Marketing strategies for your particular business, please  contact Destiny Pearce for your FREE consultation. http://www.socialthrivemarketing.mobi To receive exclusive offers Text socialthrive to 21242 as the sending phone number