Growing a database of current clients for future marketing is one of the most tried and true ways to grow revenues. No matter the type of business you have, it is easier and more cost-effective to market to your current customer and get them to buy more frequently
Your customer’s mobile phone number will likely be the same for the rest of their life due to mobile phone number portability now. Americans routinely switch from one service provider to another and take their phone number with them.
Regardless of your type of enterprise there is something you can offer your current clients that will encourage them to engage with their cell phone. When they text YOURBUSINESSNAME to 72727, they are in the database. Now you can market to them timely over the coming years driving revenue, pushing them into your social networks, asking them to refer friends, and more!
Lead Database – Future Clients/Cross Marketing Text Messaging Marketing
The Insurance agency builds a database of its customers by including in all new paperwork the mobile opt-in disclaimer.
Soon they have a database of more than 4,000 people in their town.
They then approach the grocery store and tell them about how the 4,000 customers get a couple messages a month from the insurance agency, tips, new information, and promotions.
Cross-Marketing Opportunities Make the offer to allow the choice business the opportunity to ad-support your messages Builds a database of customers by including in all new paperwork In the mobile opt-in disclaimer Soon they have a database of more than 4,000 people in their town. Approach the grocery store and Tell then about how the 4,000 Customers Get a couple messages a month from the insurance agency,tips,new info ,and promotions. They explain that on each that On each of these messages a Small coupon Or ad could be placed on the Last 15 characters of each Message.
The kicker: In exchange for the ad-support, the Grocer in this instance will do the same for the Insurance agency. The grocer implements a POS promotion that states, Text HYVEE to 72727 for your chance at a $400 grocery shopping spree
The third common mistake we continue to see all too often is the old adage, putting the cart before the horse. In this instance it is building a mobile website or app, prior to having a database to drive awareness that they exist .
With this growing database of customers in-hand, you can blast messages to them to drive the other behaviors you are after. Then when you launch an app, build a new mobile site, or have a desire to increase social network followers, the database can instantly be notified!
Drive App Awareness Drive Social Network Behavior Drive Mobile Website Traffic
How you can utilize the platform to accomplish your goals
Increased transactions and visits? Schedule out 3-4 timely messages per month and deliver better than 6% redemption rates. Do the math on revenue with thousands in your database!
New customers? By combining the mobile call-to-action with any and all of your customer outreach (advertising) programs, it helps you capture new leads and opportunities more easily. Then promote to that lead database for conversions = new customers.
Need higher tickets per transaction? Simply utilize the tool to promote group purchases, new product awareness, or alerts on the value of the larger transactions and watch the revenues increase.
When you work so hard and pay so much to get the one exposure, get them to text-in!
Reach your entire student body in a matter of minutes. Whether you're dealing with a campus emergency, inclement weather, or general information, group SMS is a fast, affordable way to reach hundreds or thousands of students in minutes.
If you would like to learn about additional Mobile Marketing ideas for this industry, another industry, or discuss Mobile Marketing strategies for your particular business, please Destiny Pearce for your FREE consultation http://www.socialthrivemarketing.mobi To receive exclusive offers Text socialthrive to 41242 as the sending phone number