T able of  C ontent [email_address] 1  All about Digital 2  Benefits of Digital Media Presence 3  Case Studies To Exhibit ...
A ll about  D igital <ul><li>Global Online Ad spend is forecast to hit  USD 96.8 bn  by 2014, up from  USD 55.2 bn  in 200...
B enefits of  D igital  M edia  P resence [email_address]
C ase  S tudies to  E xhibit  D igital  P otential [email_address] Brand consultant   Harish Bijoor   says  -   Since 65% ...
C ategories of  D igital  IT [email_address] Web Online Marketing Social Media Next Category
C ategories of  D igital  IT [email_address] Web Online Marketing Social Media <ul><li>HTML </li></ul><ul><li>Flash </li><...
C ategories of  D igital  IT [email_address] Web Online Marketing Social Media <ul><li>Facebook  </li></ul><ul><li>Twitter...
C ategories of  D igital  IT [email_address] <ul><li>Banner Ads </li></ul><ul><li>Pay Per Click </li></ul>Web Online Marke...
C ategories of  D igital  IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development Next Category
C ategories of  D igital  IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development <ul><li>Incr...
C ategories of  D igital  IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development <ul><li>Prom...
C ategories of  D igital  IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development <ul><li>Expo...
C ategories of  D igital  IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development <ul><li>Cust...
C ategories of  D igital  IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development <ul><li>Cust...
C ategories of  D igital  IT [email_address] Ad Words Email/SMS Campaign Tablet PC/Mobile Mobile Ads Next Slide
C ategories of  D igital  IT [email_address] Ad Words Email/SMS Campaign Tablet PC/Mobile Mobile Ads <ul><li>Yahoo </li></...
C ategories of  D igital  IT [email_address] Ad Words Email/SMS Campaign Tablet PC/Mobile Mobile Ads <ul><li>Android apps ...
C ategories of  D igital  IT [email_address] Ad Words Email/SMS Campaign Tablet PC/Mobile Mobile Ads <ul><li>Mass updates ...
C ategories of  D igital  IT [email_address] <ul><li>Ads on Mobile Apps  </li></ul>Ad Words Email/SMS Campaign Tablet PC/M...
W ebsites /  P ortals [email_address]
http://www.shikshapg.com/ P & G  Shiksha Portal
http://www.icicibank.com/hindi/ ICICI  Hindi Portal
http://izone.icicibank.co.in/Myebank/index_noIE6.jsp/ ICICI  Bank Virtual Banking
http://code.prontoinfotech.com/richlife/ ICICI  Bank Events Micro Site
http://www.imint.in/ ICICI  Bank Loyalty Portal
ICICI  Bank Wow Deals Microsite
ICICI  Bank Handpicked Rewards Microsite
http://www.yashbirlagroup.com/ Yash  Birla Group Website
Smart  living Awards Microsite http://www.smartlivingawards.com/
http://www.realtyfund.kotak.com Kotak  Reality Funds Microsite
http://www.indivoting.com India  Voting Microsite
http://www.doehledanautic.com/ Doehle  Danautic Website
http://www.pihop.com Pihop  Website
http://www.bellpepperanimation.com/flash/index1.html Bellpepper  Animation Website
http://www.manishmalhotra.in/ Manish  Malhotra Website
http://www.silvol.com Silvol  Website
http://www.bobbyandcolts.com/ Bobby  & Colts Website
IKen  Social Networking Portal
W ebsites  S howcase… <ul><li>http ://code.prontoinfotech.com/indobees_pronto </li></ul><ul><li>http://www.motorvessel.com...
<ul><li>F lash  A pplications </li></ul>[email_address]
Yes  Bank Money Monitor Viral
ICICI  Bank Business Card Introductory Kit
ICICI  Bank Handpicked Rewards E-catalog
ICICI  Bank TV Launch Presentation
Motorola  KBC Game
Flash  Games
E-learning  Games
E-learning  Games
 
<ul><li>S ocial  M edia  M arketing </li></ul>[email_address]
S ocial  M edia <ul><li>As per Social Bakers Website, there are more than 17 mn  Facebook  users in India (Dec 10) of whic...
Sony  Pictures India Facebook Page
 
 
 
 
http://apps.facebook.com/shikshaquiz P&G  Shiksha Facebook Application
HUL  Supervalue Desktop Application
http://www.facebook.com/lordsofodds Lords  of Odds Facebook Application
http://www.facebook.com/zac.junior Walk  when you talk Facebook Application
http://www.facebook.com/pages/Pepsi-Whats-Your-Way/158809272361  Pepsi  what’s your way Facebook Application
http://apps.facebook.com/despoexpo/ Sorryboys  Facebook Application
<ul><li>E mail  M arketing </li></ul>[email_address]
 
ICICI  Bank British Airways Card
 
 
 
<ul><li>C ontent  S yndication </li></ul>[email_address]
 
<ul><li>V ideo  M arketing </li></ul>[email_address]
 
 
 
<ul><li>Text and display advertising is expected to grow to Rs 993 crores in FY11 from Rs 785 crores in FY10.  (Source: In...
I-Phone  Games
Blackberry  Application
Mobile  Trading Application
A bout  D e P ronto  D igital <ul><li>Past 5 years of experience in  D igital  D omain </li></ul><ul><li>Resources with mi...
For any queries contact: Gaurav Kabra. He can be reached at [email_address]
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DPD World Presentation Big

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  • 2 slides – for two graphs &amp; companies example + benefit In an attempt to understand what drives allocations of budgets to online based on marketers’ perception and awareness of various attributes and strengths of the medium, the study found that a majority of sectors like FMCG, Durable Goods, Pharma and Infrastructure/Manufacturing/Equipment invest online for its ability to ‘generate leads’ and being a relatively ‘economical’ medium. Only a handful of them like Automotive and Media/Publication/Entertainment engage in online activities to spread ‘brand awareness’ and ‘engage customers’.
  • Levi’s: Now more than ever, retail brands are engaging consumers on social networks to offer deals, allow users to socialize around purchases, and more. Levi’s Jeans was one of the brands that was first to use Facebook as a tool for sales and marketing initiatives and has launched a number of compelling campaigns using Facebook. As one of Facebook’s initial partners using the social network’s new Like functionality, Levi’s allows Facebook users to like products on Levi’s online store and its Facebook page (which has nearly 500,000 likes) and share their favorite items with their friends. Within the first week, Levi’s got more than 4,000 likes, says Inside Facebook. The jeans giant also promoted  a major campaign in conjunction with SXSW this year, partnering with music publication The Fader to promote a music event at the festival. The company worked with brand marketing platform Involver to incorporate music and video into their page, with the hopes of driving music fans to buy jeans from the Levi’s brand. Most recently, Levi’s has begun to promote retail offerings with geo-targeted event advertisements on Facebook. In terms of Twitter, Levi’s recently enlisted a “Levi’s Guy,” 23-year-old USC graduate Gareth, to engage consumers on the microblogging platform. He has over 6,000 followers and is responsible for responding to and engaging in conversations about the Levi’s brand on Twitter. The company is currently in the process of trying to find a Levi’s Girl, which will serve as a female foil to Gareth. Levi’s director of digital marketing, Megan O’Connor, told us that the engagement with both Twitter and Facebook is about creating and informing brand ambassadors that will help drive sales through their own actions and word of mouth. Starbucks : Most experts will agree that Starbucks has one of the best social media strategies out there.  Now that it is giving away free WiFi , it is even more of a magnet for roving laptop warriors.  And with 10 million Facebook fans, Starbucks is now close to surpassing the Facebook fan base of Lady Gaga. The company has held a number of promotions on its page to drive engagement. For example, Starbucks held a promotion for free pastries on its Facebook page, allowing customers to access a coupon that would give them a free pastry with a purchase of a coffee drink. Advertising on the social network has also helped to drive traffic to Starbucks’ page. In terms of Twitter, Starbucks has also been incredibly active on the microblogging network, amassing nearly one million followers. Not only does the company’s Twitter stream serve as an engagement tool with customers who are talking about the brand on Twitter, but it is also used as a way to spread news from Starbucks. Starbucks has also participated in Twitter’s promoted Tweets program, which allows advertisers to buy sponsored links on Twitter.
  • Levi’s: Now more than ever, retail brands are engaging consumers on social networks to offer deals, allow users to socialize around purchases, and more. Levi’s Jeans was one of the brands that was first to use Facebook as a tool for sales and marketing initiatives and has launched a number of compelling campaigns using Facebook. As one of Facebook’s initial partners using the social network’s new Like functionality, Levi’s allows Facebook users to like products on Levi’s online store and its Facebook page (which has nearly 500,000 likes) and share their favorite items with their friends. Within the first week, Levi’s got more than 4,000 likes, says Inside Facebook. The jeans giant also promoted  a major campaign in conjunction with SXSW this year, partnering with music publication The Fader to promote a music event at the festival. The company worked with brand marketing platform Involver to incorporate music and video into their page, with the hopes of driving music fans to buy jeans from the Levi’s brand. Most recently, Levi’s has begun to promote retail offerings with geo-targeted event advertisements on Facebook. In terms of Twitter, Levi’s recently enlisted a “Levi’s Guy,” 23-year-old USC graduate Gareth, to engage consumers on the microblogging platform. He has over 6,000 followers and is responsible for responding to and engaging in conversations about the Levi’s brand on Twitter. The company is currently in the process of trying to find a Levi’s Girl, which will serve as a female foil to Gareth. Levi’s director of digital marketing, Megan O’Connor, told us that the engagement with both Twitter and Facebook is about creating and informing brand ambassadors that will help drive sales through their own actions and word of mouth. Starbucks : Most experts will agree that Starbucks has one of the best social media strategies out there.  Now that it is giving away free WiFi , it is even more of a magnet for roving laptop warriors.  And with 10 million Facebook fans, Starbucks is now close to surpassing the Facebook fan base of Lady Gaga. The company has held a number of promotions on its page to drive engagement. For example, Starbucks held a promotion for free pastries on its Facebook page, allowing customers to access a coupon that would give them a free pastry with a purchase of a coffee drink. Advertising on the social network has also helped to drive traffic to Starbucks’ page. In terms of Twitter, Starbucks has also been incredibly active on the microblogging network, amassing nearly one million followers. Not only does the company’s Twitter stream serve as an engagement tool with customers who are talking about the brand on Twitter, but it is also used as a way to spread news from Starbucks. Starbucks has also participated in Twitter’s promoted Tweets program, which allows advertisers to buy sponsored links on Twitter.
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • 1 slide – pictorial…it shud be such that if someone clicks on web, say, then automatically one can its sub-points
  • BFSI segment witnessed maximum ad spends at 24 percent in text ads and 13 percent in display Ads. This is for FY2008, FY2009, FY2010, FY2011E, IAMAI
  • 1 slide
  • Transcript of "DPD World Presentation Big"

    1. 2. T able of C ontent [email_address] 1 All about Digital 2 Benefits of Digital Media Presence 3 Case Studies To Exhibit Digital Potential 4 Categories of Digital IT 5 Website and portals 6 Flash Application 7 Social Media Marketing 8 Email Marketing 9 Content Syndication 10 Video Marketing 11 Mobile Development
    2. 3. A ll about D igital <ul><li>Global Online Ad spend is forecast to hit USD 96.8 bn by 2014, up from USD 55.2 bn in 2009 </li></ul><ul><li>Growth in Indian Internet User Base estimated to increase to 237mn by 2015 </li></ul>[email_address]
    3. 4. B enefits of D igital M edia P resence [email_address]
    4. 5. C ase S tudies to E xhibit D igital P otential [email_address] Brand consultant Harish Bijoor says - Since 65% of India’s population is under 25 and is hooked to internet, the idea is to firmly establish the brand in the minds of young consumers. Starbucks - Starbucks held a promotion for free pastries on its FB page, allowing customers to access a coupon that would give them a free pastry with a purchase of a coffee drink. Advertising on the social network has also helped to drive traffic to Starbucks’ page. Levis – One of the first to use FB. Users can like the products and share it with their friends. FB is also used for promotion of events PepsiCo , India - 30% of its advertising budget is planned to be allocated to non-TV (print, outdoor media, mall advertising, mobile related applications and the Internet) from earlier 10% . [email_address]
    5. 6. C ategories of D igital IT [email_address] Web Online Marketing Social Media Next Category
    6. 7. C ategories of D igital IT [email_address] Web Online Marketing Social Media <ul><li>HTML </li></ul><ul><li>Flash </li></ul><ul><li>Ajax/jQuery </li></ul><ul><li>PHP/Java/.Net </li></ul>Next Category
    7. 8. C ategories of D igital IT [email_address] Web Online Marketing Social Media <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Yelp </li></ul><ul><li>Youtube </li></ul><ul><li>Google Places </li></ul><ul><li>Digg </li></ul><ul><li>Orkut Promotions </li></ul><ul><li>Delicious </li></ul><ul><li>Google Bookmarks </li></ul><ul><li>Bebo </li></ul>Next Category
    8. 9. C ategories of D igital IT [email_address] <ul><li>Banner Ads </li></ul><ul><li>Pay Per Click </li></ul>Web Online Marketing Social Media Next Category
    9. 10. C ategories of D igital IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development Next Category
    10. 11. C ategories of D igital IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development <ul><li>Increase Page Ranking </li></ul>Next Category
    11. 12. C ategories of D igital IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development <ul><li>Promotion </li></ul><ul><li>Ranking </li></ul>Next Category
    12. 13. C ategories of D igital IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development <ul><li>Exposure to numerous platforms </li></ul><ul><li>Adding depth to online information </li></ul>Next Category
    13. 14. C ategories of D igital IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development <ul><li>Customized applications </li></ul>Next Category
    14. 15. C ategories of D igital IT [email_address] Mobile Development SEO Content Syndication Blogs Web Development <ul><li>Customized applications </li></ul>Next Category
    15. 16. C ategories of D igital IT [email_address] Ad Words Email/SMS Campaign Tablet PC/Mobile Mobile Ads Next Slide
    16. 17. C ategories of D igital IT [email_address] Ad Words Email/SMS Campaign Tablet PC/Mobile Mobile Ads <ul><li>Yahoo </li></ul><ul><li>Google </li></ul>Next Slide
    17. 18. C ategories of D igital IT [email_address] Ad Words Email/SMS Campaign Tablet PC/Mobile Mobile Ads <ul><li>Android apps </li></ul><ul><li>Iphone/Ipad apps </li></ul><ul><li>Blackberry apps </li></ul>Next Slide
    18. 19. C ategories of D igital IT [email_address] Ad Words Email/SMS Campaign Tablet PC/Mobile Mobile Ads <ul><li>Mass updates & awareness </li></ul>Next Slide
    19. 20. C ategories of D igital IT [email_address] <ul><li>Ads on Mobile Apps </li></ul>Ad Words Email/SMS Campaign Tablet PC/Mobile Mobile Ads Next Slide
    20. 21. W ebsites / P ortals [email_address]
    21. 22. http://www.shikshapg.com/ P & G Shiksha Portal
    22. 23. http://www.icicibank.com/hindi/ ICICI Hindi Portal
    23. 24. http://izone.icicibank.co.in/Myebank/index_noIE6.jsp/ ICICI Bank Virtual Banking
    24. 25. http://code.prontoinfotech.com/richlife/ ICICI Bank Events Micro Site
    25. 26. http://www.imint.in/ ICICI Bank Loyalty Portal
    26. 27. ICICI Bank Wow Deals Microsite
    27. 28. ICICI Bank Handpicked Rewards Microsite
    28. 29. http://www.yashbirlagroup.com/ Yash Birla Group Website
    29. 30. Smart living Awards Microsite http://www.smartlivingawards.com/
    30. 31. http://www.realtyfund.kotak.com Kotak Reality Funds Microsite
    31. 32. http://www.indivoting.com India Voting Microsite
    32. 33. http://www.doehledanautic.com/ Doehle Danautic Website
    33. 34. http://www.pihop.com Pihop Website
    34. 35. http://www.bellpepperanimation.com/flash/index1.html Bellpepper Animation Website
    35. 36. http://www.manishmalhotra.in/ Manish Malhotra Website
    36. 37. http://www.silvol.com Silvol Website
    37. 38. http://www.bobbyandcolts.com/ Bobby & Colts Website
    38. 39. IKen Social Networking Portal
    39. 40. W ebsites S howcase… <ul><li>http ://code.prontoinfotech.com/indobees_pronto </li></ul><ul><li>http://www.motorvessel.com </li></ul><ul><li>http://www.rollandsafeandlock.com/ </li></ul><ul><li>http://www.indoors.co.in </li></ul><ul><li>http://www.bollywooddimensions.com.au </li></ul><ul><li>http://www.athenamarketing.com </li></ul><ul><li>http://www.accucomhealthcare.com </li></ul><ul><li>http:// www.birlakeralavaidyashala.com </li></ul><ul><li>http://www.cafebasilico.com </li></ul><ul><li>http://www.komalgoel.com </li></ul><ul><li>http://www.nitintandon.com </li></ul><ul><li>http://www.chisk.com </li></ul><ul><li>http://www.cragmartin.com </li></ul><ul><li>http://www.smhpcl.com </li></ul><ul><li>http://www.statusquo.in </li></ul><ul><li>http:// www.debrahlewis.com </li></ul><ul><li>http://www,shakila.com/index.php </li></ul><ul><li>http://www.anchor-world.com/index.php </li></ul><ul><li>http://www.lsdink.com </li></ul><ul><li>http://www.scotthunter.com </li></ul><ul><li>http://www.thpalliance.com </li></ul><ul><li>http://www.mybeautifulembroideries.com </li></ul><ul><li>http://demo.prontoinfotech.com/selfstyler </li></ul><ul><li>http://www.diamondexotica.com </li></ul><ul><li>http://www.verkko.com </li></ul><ul><li>http://www.mamaway.co.uk </li></ul><ul><li>http://code.prontoinfotech.com/ylp </li></ul><ul><li>http://www.gallerybmb.com </li></ul><ul><li>http://www.drcarolle.com </li></ul><ul><li>http ://www.manzoni.co.in </li></ul><ul><li>http://www.mayfairtextiles.com </li></ul><ul><li>http://www.executiveenclave.com </li></ul><ul><li>http://www.sandhyasculturalcentre.com </li></ul><ul><li>http://www.vinblitz.com </li></ul><ul><li>http://www.divnova.com </li></ul><ul><li>http:// www.modsquaddental.com </li></ul><ul><li>http://truehealing-drcarolle.blogspot.com </li></ul><ul><li>http://www.positivehealth.com/index.php </li></ul>
    40. 41. <ul><li>F lash A pplications </li></ul>[email_address]
    41. 42. Yes Bank Money Monitor Viral
    42. 43. ICICI Bank Business Card Introductory Kit
    43. 44. ICICI Bank Handpicked Rewards E-catalog
    44. 45. ICICI Bank TV Launch Presentation
    45. 46. Motorola KBC Game
    46. 47. Flash Games
    47. 48. E-learning Games
    48. 49. E-learning Games
    49. 51. <ul><li>S ocial M edia M arketing </li></ul>[email_address]
    50. 52. S ocial M edia <ul><li>As per Social Bakers Website, there are more than 17 mn Facebook users in India (Dec 10) of which 80% is in the age group of 18-35 years. Penetration of Indian internet population is 20%. </li></ul><ul><li>India has more than eight million Twitter users, a figure that has almost doubled in the last one year (it was 4.2 million in January 2010). On an average, close to three million users from India log on to Twitter each day </li></ul><ul><li>Share links - Articles, Videos, Pictures </li></ul><ul><li>Join groups and Fan pages </li></ul><ul><ul><li>Groups of common interest </li></ul></ul><ul><ul><li>Groups which have their friends </li></ul></ul><ul><li>To attract employees </li></ul><ul><li>Announce new products/services, </li></ul><ul><li>Take feedback on products, advertising, service levels, etc. </li></ul>[email_address]
    51. 53. Sony Pictures India Facebook Page
    52. 58. http://apps.facebook.com/shikshaquiz P&G Shiksha Facebook Application
    53. 59. HUL Supervalue Desktop Application
    54. 60. http://www.facebook.com/lordsofodds Lords of Odds Facebook Application
    55. 61. http://www.facebook.com/zac.junior Walk when you talk Facebook Application
    56. 62. http://www.facebook.com/pages/Pepsi-Whats-Your-Way/158809272361 Pepsi what’s your way Facebook Application
    57. 63. http://apps.facebook.com/despoexpo/ Sorryboys Facebook Application
    58. 64. <ul><li>E mail M arketing </li></ul>[email_address]
    59. 66. ICICI Bank British Airways Card
    60. 70. <ul><li>C ontent S yndication </li></ul>[email_address]
    61. 72. <ul><li>V ideo M arketing </li></ul>[email_address]
    62. 76. <ul><li>Text and display advertising is expected to grow to Rs 993 crores in FY11 from Rs 785 crores in FY10. (Source: Internet & Mobile Association of India (IAMAI)) </li></ul>[email_address] I nternet A dvertising and M obile M arketing <ul><li>More than 500 mn mobile subscribers in India </li></ul><ul><li>Cheaper smartphone availability </li></ul><ul><li>Sms Campaign </li></ul><ul><li>Mobile based web development </li></ul><ul><li>Mobile Ads </li></ul>Internet Advertising Mobile Marketing
    63. 77. I-Phone Games
    64. 78. Blackberry Application
    65. 79. Mobile Trading Application
    66. 80. A bout D e P ronto D igital <ul><li>Past 5 years of experience in D igital D omain </li></ul><ul><li>Resources with mix of C reativity + T echnology know-how </li></ul><ul><li>Endeavour to increase O nline P enetration and C ustomer E ngagement on client’s behalf. </li></ul><ul><li>Track record of servicing a R eputed C ustomer base </li></ul>[email_address]
    67. 81. For any queries contact: Gaurav Kabra. He can be reached at [email_address]

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