T able of C ontent [email_address] 1 All about Digital 2 Benefits of Digital Media Presence 3 Case Studies To Exhibit Digital Potential 4 Categories of Digital IT 5 Social Media 6 Internet Advertising and Mobile Marketing 7 About DePronto Digital
Global Online Ad spend is forecast to hit USD 96.8 bn by 2014, up from USD 55.2 bn in 2009
Growth in Indian Internet User Base estimated to increase to 237mn by 2015
B enefits of D igital M edia P resence [email_address]
C ase S tudies to E xhibit D igital P otential [email_address] Brand consultant Harish Bijoor says - Since 65% of India’s population is under 25 and is hooked to internet, the idea is to firmly establish the brand in the minds of young consumers. Starbucks - Starbucks held a promotion for free pastries on its FB page, allowing customers to access a coupon that would give them a free pastry with a purchase of a coffee drink. Advertising on the social network has also helped to drive traffic to Starbucks’ page. Levis – One of the first to use FB. Users can like the products and share it with their friends. FB is also used for promotion of events PepsiCo , India - 30% of its advertising budget is planned to be allocated to non-TV (print, outdoor media, mall advertising, mobile related applications and the Internet) from earlier 10% . [email_address]
As per Social Bakers Website, there are more than 17 mn Facebook users in India (Dec 10) of which 80% is in the age group of 18-35 years. Penetration of Indian internet population is 20%.
India has more than eight million Twitter users, a figure that has almost doubled in the last one year (it was 4.2 million in January 2010). On an average, close to three million users from India log on to Twitter each day
Share links - Articles, Videos, Pictures
Join groups and Fan pages
Groups of common interest
Groups which have their friends
To attract employees
Announce new products/services,
Take feedback on products, advertising, service levels, etc.