Sell services (consulting, Web design, writing, etc)
Sell advertising (Google AdSense or affiliate programs)
Sell monthly services (hosting or membership sites)
Web Business Reality Check
Plot out and understand your own business model thoroughly
Create a clear business plan
Set concrete goals
Know who your customer is
It’s not magic!
Treating Your Business Like a Business
Four areas of business operation
Legal - business licenses, contracts, trademarks, copyrights
Finance - bookkeeping, accounting, taxes
*Marketing - sales, advertising, public relations, promotion
Operations - manufacturing, shipping, business processes
Myth vs. Reality
Technology somehow makes it easier to run a business
Running a Web business is cheaper
ANY business can make sales online
Running a Web business takes less of your time
Running a Web business should not be attempted by beginners
#1 - Technology somehow makes it easier to run a business
Web Storeowner technology basics:
How to use shopping cart
How to put images on the Web
How online payment works behind the scenes
How to answer questions about the security of your Web site
How to use Web page authoring tool - or hire
How to use your payment gateway software to manage credit card payments (or shopping cart)
#2 - Running a Web business is cheaper
Going alone or employees - small is ideal
Unique product line crucial - avoid price wars
On demand inventory - cash not tied up
Sell or resell? - your items or someone else‘s
Inventory management - too much product and no buyers
#3 - ANY business can make sales online
Some do - some don’t
Selling personal or professional services
Would you search for your type of service on the Internet (as opposed to the phone book, local paper or word of mouth)?
Would you purchase your type of service on the Internet? In other words, would you actually hit a Buy Now button for your type of service, and then fill out your credit cart information?
#4 - Running a Web business takes less of your time.
Hands on maintenance
Offer new products
#5 - Running a Web business should not be attempted by beginners
Doing business on the Web is like any other business. It has advantages, and drawbacks.
Strong desire to:
Learn about technology
Make adjustments as needed
Take a long, hard, realistic look at the issues.
Understand your goals and weigh the odds.
Read pages 1-78, October 24th
Decide on Web site
Bring colored pens/pencils for Story Board
I will provide paper
Review Study Guide for first Quick Quiz
Wednesday, October 24 th
Creating Your First Site
Virtually anything you do online requires a Web site, so the first section is about creating your first site. Within that section we get into the basics of Web design, content, and graphics. We also explain how to find a developer you can work with and go into some of the “extras” you add to a Web site.
Monday, October 29 th
Getting Your Site Online
Once you have a site, you need a place to put it. This section goes through the ins and out of domain names and hosting. It explains what you are getting for your money and how to find good, reliable companies.
Wednesday, October 31 st
Promoting Your Site
A Web site is useless if no one ever visits, so site promotion is a key element of Web business. This section goes into the ins and out of search engines, optimization, linking, and other ways you can get the word out about your site.
Story Board Assignment Due
Monday, November 5 th
Creating an Ecommerce Site
If you ever plan to sell anything directly over the Web, you need to learn about ecommerce. This section explains the often-confusing world of merchant accounts, payment gateways, and shopping carts.
Wednesday, November 7 th
Business Operations and Practices
In the final section we will look at some final advice on how to keep your business running smoothly for the long haul.