Hour 01 - Introduction


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Hour 01 - Introduction

  1. 1. Introduction Planning and Managing Your Business Web Site BA 65
  2. 2. Going Online <ul><li>“ I want to start an online business… “ </li></ul><ul><li>Move forward - and keep moving </li></ul><ul><li>Creating a Web Business requires work </li></ul><ul><li>Make good choices </li></ul>
  3. 3. Freedom vs. Security <ul><li>More than just pajamas </li></ul><ul><li>Self-employment: </li></ul><ul><ul><li>Lack of steady paycheck - time will tell </li></ul></ul><ul><ul><li>Loneliness - friends and networks </li></ul></ul><ul><ul><li>Self-discipline - TV, kids, pets, phone, refrigerator </li></ul></ul>
  4. 4. Freedom vs. Security <ul><li>Web site COMMITMENTS! </li></ul><ul><ul><li>Answer email reliably and religiously </li></ul></ul><ul><ul><li>Educate yourself </li></ul></ul><ul><ul><li>Creativity, moxie, and a willingness to sell </li></ul></ul>
  5. 5. Decide What to Do and Avoid the Hype <ul><li>Make a plan </li></ul><ul><li>Books not Internet Marketing Gurus </li></ul>
  6. 6. Decide What to Do and Avoid the Hype <ul><li>Beyond the hype - four ways to make money online: </li></ul><ul><ul><li>Sell physical products (ecommerce or eBay) </li></ul></ul><ul><ul><li>Sell services (consulting, Web design, writing, etc) </li></ul></ul><ul><ul><li>Sell advertising (Google AdSense or affiliate programs) </li></ul></ul><ul><ul><li>Sell monthly services (hosting or membership sites) </li></ul></ul>
  7. 7. Web Business Reality Check <ul><li>Ground yourself </li></ul><ul><li>Plot out and understand your own business model thoroughly </li></ul><ul><li>Create a clear business plan </li></ul><ul><li>Set concrete goals </li></ul><ul><li>Know who your customer is </li></ul><ul><li>It’s not magic! </li></ul>
  8. 8. Treating Your Business Like a Business <ul><li>Four areas of business operation </li></ul><ul><ul><li>Legal - business licenses, contracts, trademarks, copyrights </li></ul></ul><ul><ul><li>Finance - bookkeeping, accounting, taxes </li></ul></ul><ul><ul><li>*Marketing - sales, advertising, public relations, promotion </li></ul></ul><ul><ul><li>Operations - manufacturing, shipping, business processes </li></ul></ul><ul><li>*most important? </li></ul>
  9. 9. Myth vs. Reality <ul><li>5 Misconceptions </li></ul><ul><ul><li>Technology somehow makes it easier to run a business </li></ul></ul><ul><ul><li>Running a Web business is cheaper </li></ul></ul><ul><ul><li>ANY business can make sales online </li></ul></ul><ul><ul><li>Running a Web business takes less of your time </li></ul></ul><ul><ul><li>Running a Web business should not be attempted by beginners </li></ul></ul>
  10. 10. #1 - Technology somehow makes it easier to run a business <ul><li>Web Storeowner technology basics: </li></ul><ul><ul><li>How to use shopping cart </li></ul></ul><ul><ul><li>How to put images on the Web </li></ul></ul><ul><ul><li>How online payment works behind the scenes </li></ul></ul><ul><ul><li>How to answer questions about the security of your Web site </li></ul></ul><ul><ul><li>How to use Web page authoring tool - or hire </li></ul></ul><ul><ul><li>How to use your payment gateway software to manage credit card payments (or shopping cart) </li></ul></ul>
  11. 11. #2 - Running a Web business is cheaper <ul><li>Going alone or employees - small is ideal </li></ul><ul><li>Unique product line crucial - avoid price wars </li></ul><ul><li>On demand inventory - cash not tied up </li></ul><ul><li>Sell or resell? - your items or someone else‘s </li></ul><ul><li>Inventory management - too much product and no buyers </li></ul>
  12. 12. #3 - ANY business can make sales online <ul><li>Some do - some don’t </li></ul><ul><li>Selling personal or professional services </li></ul><ul><ul><li>Would you search for your type of service on the Internet (as opposed to the phone book, local paper or word of mouth)? </li></ul></ul><ul><ul><li>Would you purchase your type of service on the Internet? In other words, would you actually hit a Buy Now button for your type of service, and then fill out your credit cart information? </li></ul></ul>
  13. 13. #4 - Running a Web business takes less of your time. <ul><li>Hands on maintenance </li></ul><ul><li>Email </li></ul><ul><li>Process orders </li></ul><ul><li>Thank customers </li></ul><ul><li>Offer new products </li></ul><ul><li>Shipping </li></ul><ul><li>Packing </li></ul>
  14. 14. #5 - Running a Web business should not be attempted by beginners <ul><li>Doing business on the Web is like any other business. It has advantages, and drawbacks. </li></ul><ul><li>Strong desire to: </li></ul><ul><ul><li>Learn about technology </li></ul></ul><ul><ul><li>Work hard </li></ul></ul><ul><ul><li>Make adjustments as needed </li></ul></ul><ul><li>Take a long, hard, realistic look at the issues. </li></ul><ul><li>Understand your goals and weigh the odds. </li></ul>
  15. 15. Next steps…. <ul><li>Read pages 1-78, October 24th </li></ul><ul><li>Decide on Web site </li></ul><ul><li>Bring colored pens/pencils for Story Board </li></ul><ul><ul><li>I will provide paper </li></ul></ul><ul><li>Review Study Guide for first Quick Quiz </li></ul>
  16. 16. Next steps…. <ul><li>Wednesday, October 24 th </li></ul><ul><li>Creating Your First Site </li></ul><ul><ul><li>Virtually anything you do online requires a Web site, so the first section is about creating your first site. Within that section we get into the basics of Web design, content, and graphics. We also explain how to find a developer you can work with and go into some of the “extras” you add to a Web site. </li></ul></ul>
  17. 17. Next steps…. <ul><li>Monday, October 29 th </li></ul><ul><li>Getting Your Site Online </li></ul><ul><ul><li>Once you have a site, you need a place to put it. This section goes through the ins and out of domain names and hosting. It explains what you are getting for your money and how to find good, reliable companies. </li></ul></ul>
  18. 18. Next steps…. <ul><li>Wednesday, October 31 st </li></ul><ul><li>Promoting Your Site </li></ul><ul><ul><li>A Web site is useless if no one ever visits, so site promotion is a key element of Web business. This section goes into the ins and out of search engines, optimization, linking, and other ways you can get the word out about your site. </li></ul></ul><ul><ul><li>Story Board Assignment Due </li></ul></ul>
  19. 19. Next steps…. <ul><li>Monday, November 5 th </li></ul><ul><li>Creating an Ecommerce Site </li></ul><ul><ul><li>If you ever plan to sell anything directly over the Web, you need to learn about ecommerce. This section explains the often-confusing world of merchant accounts, payment gateways, and shopping carts. </li></ul></ul>
  20. 20. Next steps…. <ul><li>Wednesday, November 7 th </li></ul><ul><li>Business Operations and Practices </li></ul><ul><ul><li>In the final section we will look at some final advice on how to keep your business running smoothly for the long haul. </li></ul></ul>