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BA 65 Hour 6 ~ Business Operations and Practice
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BA 65 Hour 6 ~ Business Operations and Practice

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    BA 65 Hour 6 ~ Business Operations and Practice BA 65 Hour 6 ~ Business Operations and Practice Presentation Transcript

    • Business Operations and Practice Planning and Managing Your Business Web Site BA 65
      • Find a happy medium between knowing your business and knowing how to make your customers happy.
      • If they trust you, then the hardest work is done, and you can focus on the real work: making magic happen.
      • Steve MacLaughlin
    • Formulate a Strategy
      • You have to:
      • Create Content
      • Select systems and software
      • Find people to help you
      • Work with customers
    • Formulate a Strategy
      • The previous tasks may involve:
      • Copywriting
      • Web Design
      • Programming
      • Sales and marketing
      • Research and analysis
      • And much more…
    • Formulate a Strategy
      • Don’t forget to breathe - make a plan!
      • Baby steps - phases
      • Focus on one marketing plan and measure it’s success - and then alter or change if needed
      • Overwhelmed? - This is the time to strategize
      • Learn the jargon
      • Learn the ins and outs of Web business.
    • The Plan
      • Give the Web developer your current marketing materials that demonstrate your logo and company color scheme and site references that show your preferred style.
      • Reserve your domain name.
      • When it’s ready, review and approve site design.
    • The Plan … cont’d
      • Provide additional site copy and images for Web site if needed
      • Select a hosting company following the recommendations made in this class.
      • Using the domain registrar admin interface, set the DNS server names to use the host’s DNS servers (get this info from the host). Allow 24 hours to propagate.
    • The Plan … cont’d
      • Set up domain email accounts or ask your hosting company to do it.
      • Get FTP login information from the host and give it to your Web developer.
      • Review and approve final site content and upload the files to your new site.
    • The Plan … cont’d
      • If or when you opt to move into ecommerce:
      • Get a merchant account and select a payment gateway.
      • Purchase an SSL certificate. (Note: This requires a certificate request file from the host)
      • Configure the shopping cart to use the payment gateway.
    • The Plan … cont’d
      • Configure the cart to use your preferred shipping settings, such as weight or price-based shipping. Register with UPS or USPS if your shopping cart gets shipping information from these companies.
      • Enter images and product descriptions into the shopping cart product catalog.
    • Common Web Store Setup Costs
      • Credit Card acceptance on your site will cost you money
        • Setup
        • Processing
      • Try to get your costs bundled with a package to save money
    • Typical Setup Costs and Needs
      • Be ready to budget and spend - $2,000
      • Merchant Account: Holding account for funds your receive or refund through your Internet payment gateway.
      • Payment Gateway: Web store will submit transactions to your payment gateway for processing. Browser based interface allows you to enter, void, refund, and capture credit card transactions. Web site -> Merchant Acc.
    • Typical Setup Costs and Needs
      • Security (SSL) Certificate: Your Web site must have a security certificate assigned to it in order for it to securely process credit card transactions through a Web page. This identifies your and encrypts transaction data.
      • Hosting: Your Web site must be placed on a Web server that is connected via a high-speed connection to the Internet. You will pay for hosting and all software your run from site.
    • Typical Setup Costs and Needs
      • Domain Name: Acquire a unique domain name that matches your business name. Use this name for all of your Internet activity.
      • Shopping Cart Software: Web storefront is software that runs on the Web server. $ or $$
      • Integration & Development: You may need to pay someone to install and configure the software for your. Expect to alter your setup or have someone do it for you.
    • Recurring Costs
      • Merchant Account: Your merchant account has minimum monthly charges. Extra charges may be put on exceeding transaction levels.
      • Payment Gateway: You will pay a minimum monthly charge as well as a per-transaction charge.
    • Operating an Internet Product Business
      • There is additional work in a Web storefront similar to mail-order and telephone-order.
      • Bricks-and-mortar - and more!
      • And now for the points of PLAN!
    • Capturing Payments
      • A Web site will authorize the payments for you, - you usually still have to capture those payments once a day through your payment gateway’s merchant interface.
      • You can only capture the payments you have shipped.
    • Order Accounting
      • When setting up your online business and thinking about accounting programs and shopping carts - it would pay you to have the two systems talk to each other
      • Do QuickBooks and Miva talk to each other?
    • Discount Accounting
      • If your accounting software and shopping cart do talk to each other will the shopping cart be able to send over information regarding coupons and different types of discounts.
      • “ You can’t manage what you can’t measure!”
    • Shipping Charges
      • Make sure to have your shopping cart connect to USPS or UPS to manage shipping charges.
      • The type/size/shape of packages you ship may not easily be configured with your cart.
      • Handling cost - what do you do?
    • Packing and Shipping
      • Easy to underestimate the amount of time it takes to properly prepare and order for shipping
      • Factor in the correct materials for the correct packing method.
      • Labels - 12 labels at 5 minutes is one hour!
    • Inventory Management
      • Web storefront will track sales.
      • You will track your physical inventory.
      • Tracking returns back into web inventory.
      • Phone orders will not reduce the count of inventory on your Web storefront.
      • Inventory is a continual process of matching what you say you have and what you really have.
    • Dealing with Miscreants
      • Do not allow anonymous FTP for your users.
      • Create registration for public forums or newsgroups - and monitor usage.
      • Comments to blogs may need to be turned off.
      • Place public facilities behind a login screen
      • Customers will feel safer.
      • Monitor registered users input.
      • Vandals and bots
    • Courtesy is Contagious
      • Get agreements in writing
      • Pay your bills on time
      • Reward your best customers
      • Plan ahead to avoid the fire-fighting mode
      • Respond to communications - even if brief
    • Learn to Delegate and Automate
      • “ No business is an island!”
      • Your time has value.
      • Teach yourself or hire others?
      • Do the math:
        • What do you expect to earn in an year?
        • How much $$ is that a month?
        • Take that and divide by 80 hours - What is it?
      • Can you automate the busywork?
    • Embrace Failure
      • Don’t be shy - ask for help
      • Learn from your mistakes - or they get repeated
      • Wrong place wrong time
      • Things will happen that are out of your control
      • Do something and then check the stats
      • Be bold - don’t do what everyone else is doing!
    • A Few Final Tips
      • Talk to your existing customers
      • Get expert help
      • Find a designer/developer with whom you are compatible
      • Research your options
      • Plan, Plan, Plan
      • Go Forth and E-Transact!