BA 65 Hour 02 Creating Your First SitePresentation Transcript
Creating Your First Site Planning and Managing Your Business Web Site BA 65
Web site - a series of documents that are all linked together and placed in a folder that is located on a server that is attached to the Internet.
HTML - Formatting behind the scenes that makes a simple text file into a web page
File Management - Must become your friend!
More on HTML
H yper T ext M arkup L anguage - tags tell the web browser how to display the page.
HTML is not rocket science - Notepad to Dreamweaver
Know the tool and the code
Rome Wasn’t Built in a Day
Stage One: You usually start off with on “online brochure” site. This site consists of static pages that explain your business.
Stage Two: You add ecommerce features. In this stage, your customers can research your business and its offerings and conduct business with you over the internet
Stage Three: You allow customers to engage with your site on a personal level. Perhaps you customize their browsing experience. Or you offer membership features that foster a sense of community.
Online Brochure Sites
Every piece of information customers need to help them decide to hire you.
Benefits and FAQ’s
Articles, Special Reports
Persuade your potential clients to contact you.
Online Brochure Sites - cont…
Professional - attorney, tax preparer
Personal - babysitter, day care, pet sitters
Therapeutic - massage, doctors, dentist
Coaching/Teaching - voice, music, dance, business
Repair/Maintenance - house cleaner, plumber, painter, piano tuner
Web Site Design
Site is functional
Avoid designing as you go
Let’s surf! - Take a walk in your customer’s shoes
What catches your eye first?
What makes the site appealing?
Why is that site ugly?
Why is the site easy to use?
Why is that site impossible to figure out?
Is it easy to find what you want to purchase?
Is the shopping cart easy to use?
Ultimate mission is to convince someone to purchase your product or engage your services.
Mission Statement - Overall point of site?
Everything on site should support mission
Avoid the Tangled Web
You are the Weaver!
Write down and organize all of the information you want to include in your site.
Title and General Description for every page
Avoid the Tangled Web
Start with Home Bubble
Draw a bubble for each category
Draw a bubble for subcategories if you have them
Draw your bubble pages and connect to category
Understanding Your Bubble Diagram
Graphical representation of your site - Map
Home page should introduce entire site
Home page is most general
Categories and subcategories deal with different aspects of what you sell
Subcategories build on general information in Category pages
Category pages will introduce and summarize subcategory pages
Wednesday, February 27 th
Creating Your First Site
Virtually anything you do online requires a Web site, so the first section is about creating your first site. Within that section we get into the basics of Web design, content, and graphics. We also explain how to find a developer you can work with and go into some of the “extras” you add to a Web site.