BA 65 Hour 02 Creating Your First Site

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  • 1. Creating Your First Site Planning and Managing Your Business Web Site BA 65
  • 2. Getting Started
    • Web site - a series of documents that are all linked together and placed in a folder that is located on a server that is attached to the Internet.
    • HTML - Formatting behind the scenes that makes a simple text file into a web page
    • File Management - Must become your friend!
  • 3. More on HTML
    • H yper T ext M arkup L anguage - tags tell the web browser how to display the page.
    • HTML is not rocket science - Notepad to Dreamweaver
    • Know the tool and the code
  • 4. Rome Wasn’t Built in a Day
    • Stage One: You usually start off with on “online brochure” site. This site consists of static pages that explain your business.
    • Stage Two: You add ecommerce features. In this stage, your customers can research your business and its offerings and conduct business with you over the internet
    • Stage Three: You allow customers to engage with your site on a personal level. Perhaps you customize their browsing experience. Or you offer membership features that foster a sense of community.
  • 5. Online Brochure Sites
    • Every piece of information customers need to help them decide to hire you.
    • Benefits and FAQ’s
    • Testimonials
    • Articles, Special Reports
    • Persuade your potential clients to contact you.
    • Personal rapport
  • 6. Online Brochure Sites - cont…
    • Professional - attorney, tax preparer
    • Personal - babysitter, day care, pet sitters
    • Therapeutic - massage, doctors, dentist
    • Coaching/Teaching - voice, music, dance, business
    • Repair/Maintenance - house cleaner, plumber, painter, piano tuner
  • 7. Web Site Design
    • Personal taste
    • Tidy!
    • Design Goals
    • Site is functional
    • 10 Seconds!
    • Avoid designing as you go
  • 8. Preliminary Research
    • Let’s surf! - Take a walk in your customer’s shoes
      • What catches your eye first?
      • What makes the site appealing?
      • Why is that site ugly?
      • Why is the site easy to use?
      • Why is that site impossible to figure out?
      • Is it easy to find what you want to purchase?
      • Is the shopping cart easy to use?
  • 9. Design Goals
    • Ultimate mission is to convince someone to purchase your product or engage your services.
    • Mission Statement - Overall point of site?
    • Everything on site should support mission
  • 10. Avoid the Tangled Web
    • You are the Weaver!
    • Write down and organize all of the information you want to include in your site.
    • Main Concepts
    • Title and General Description for every page
  • 11. Avoid the Tangled Web
    • Start with Home Bubble
    • Draw a bubble for each category
    • Draw a bubble for subcategories if you have them
    • Draw your bubble pages and connect to category
  • 12. Understanding Your Bubble Diagram
    • Graphical representation of your site - Map
    • Home page should introduce entire site
    • Home page is most general
    • Categories and subcategories deal with different aspects of what you sell
    • Subcategories build on general information in Category pages
    • Category pages will introduce and summarize subcategory pages
  • 13. Next steps….
    • Wednesday, February 27 th
    • Creating Your First Site
      • Virtually anything you do online requires a Web site, so the first section is about creating your first site. Within that section we get into the basics of Web design, content, and graphics. We also explain how to find a developer you can work with and go into some of the “extras” you add to a Web site.