Today <ul><li>12:00 to 12:15 - Questions? </li></ul><ul><li>12:15 to 1:15 - PowerPoint Presentation </li></ul><ul><li>1:15...
<ul><li>“ It is paradoxical that many educators and parents still differentiate between a time for learning and a time for...
Domain Names and Hosting <ul><li>Domain - your site identity on the Internet </li></ul><ul><li>Domain Name - Business Name...
Registering a Domain <ul><li>Purchase web address through a domain registrar </li></ul><ul><li>You lease - you really don’...
What you will need… <ul><li>Contact Information - person responsible </li></ul><ul><ul><li>Administrative Contact </li></u...
Choosing a Name <ul><li>Most businesses should use - .com </li></ul><ul><li>Prevent cyber-squatting - .net </li></ul><ul><...
How Domain Names Work <ul><li>DNS - Domain Name System </li></ul><ul><li>Series of numbers or user friendly name? </li></u...
Understanding Subdomains <ul><li>Expand your own domain </li></ul><ul><ul><li>No extra cost to register </li></ul></ul><ul...
Hosting <ul><li>Paying rent for a little folder on a computer </li></ul><ul><li>$3.50 and up </li></ul><ul><li>Specially c...
Selecting a Host <ul><li>Shop smart - price and service </li></ul><ul><li>Ask someone you know for a reccomendatioin </li>...
Select Your Web Developer First <ul><li>Web designer - learn or pay? </li></ul><ul><li>Resource for Hosting </li></ul><ul>...
Support: The Key to Success <ul><li>Uptime </li></ul><ul><li>Bells and whistles vs. support - or both! </li></ul><ul><li>E...
Support Questions <ul><li>How does the Web host respond to hackers, denial of service (DoS) attacks, and other security is...
Support Questions <ul><li>What is their emergency procedure in the event of a major power outage or other system failure? ...
Hosting Plans <ul><li>Pay for what you need - no more! </li></ul>
Hosting - Standard Features <ul><li>Storage Space - enough for your business type </li></ul><ul><li>Transfers (or Bandwidt...
Hosting - Standard Features <ul><li>Database Support - shopping cart, content </li></ul><ul><li>Shopping Cart - host vs. o...
Email <ul><li>Branded email - contact@yourdomain.com </li></ul><ul><li>Personal and Business - don’t mix! </li></ul><ul><l...
Don’t Dump Your Online Connection <ul><li>Don’t cancel your personal account </li></ul><ul><li>Internet  Service Provider ...
Your Internet Connection Your Computer ISP Internet Mail Server Mail Server Business Email Personal Email
What is FTP? <ul><li>File Transfer Protocol - upload/download files </li></ul><ul><li>FTP Settings </li></ul><ul><ul><li>S...
Server Side Scripting <ul><li>A script is essentially just a program </li></ul><ul><li>Client Side - runs on the browser <...
Custom Web Software <ul><li>Shopping Cart and Credit Card Processing </li></ul><ul><li>Host Provided </li></ul><ul><ul><li...
Changing Web Host <ul><li>Avoid Domain Name Hassles </li></ul><ul><ul><li>Register your own domain name </li></ul></ul><ul...
Changing Web Host <ul><li>Switch Before Your Cancel </li></ul><ul><ul><li>Move your files to new domain </li></ul></ul><ul...
<ul><li>“ In your thirst for knowledge,  be sure not to drown in  all the information.” </li></ul><ul><li>Anthony J. D’Ang...
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BA 65 - Getting Your Site Online

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BA 65 - Getting Your Site Online

  1. 2. Today <ul><li>12:00 to 12:15 - Questions? </li></ul><ul><li>12:15 to 1:15 - PowerPoint Presentation </li></ul><ul><li>1:15 to 1:30 - Break </li></ul><ul><li>1:30 to 2:00 - Domain Research </li></ul><ul><li>2:00 to 2:15 - Break </li></ul><ul><li>2:15 to 3:00 - Storyboard </li></ul>
  2. 3. <ul><li>“ It is paradoxical that many educators and parents still differentiate between a time for learning and a time for play without seeing the vital connection between them.” </li></ul><ul><li>Leo F. Buscaglia </li></ul>
  3. 4. Domain Names and Hosting <ul><li>Domain - your site identity on the Internet </li></ul><ul><li>Domain Name - Business Name or Topic </li></ul>
  4. 5. Registering a Domain <ul><li>Purchase web address through a domain registrar </li></ul><ul><li>You lease - you really don’t own the name </li></ul><ul><li>Low barrier to entry </li></ul><ul><li>GoDaddy - good customer service and price </li></ul><ul><li>Create list of names </li></ul>
  5. 6. What you will need… <ul><li>Contact Information - person responsible </li></ul><ul><ul><li>Administrative Contact </li></ul></ul><ul><ul><li>Technical Contact - not your host </li></ul></ul><ul><li>User Name and Password - keep it safe </li></ul><ul><li>Primary and Secondary DNS Servers </li></ul><ul><li>Temporary Parked Page </li></ul><ul><li>Registrar and Host - same company? </li></ul><ul><ul><li>Make sure you get all information </li></ul></ul>
  6. 7. Choosing a Name <ul><li>Most businesses should use - .com </li></ul><ul><li>Prevent cyber-squatting - .net </li></ul><ul><li>Match your company name exactly </li></ul><ul><ul><li>Abbreviation </li></ul></ul><ul><ul><li>Best know product </li></ul></ul><ul><li>Creating brand identity </li></ul><ul><li>Keep it short and simple </li></ul>
  7. 8. How Domain Names Work <ul><li>DNS - Domain Name System </li></ul><ul><li>Series of numbers or user friendly name? </li></ul><ul><ul><li>74.125.19.99 or google.com </li></ul></ul><ul><li>Lookup and Cache </li></ul>
  8. 9. Understanding Subdomains <ul><li>Expand your own domain </li></ul><ul><ul><li>No extra cost to register </li></ul></ul><ul><li>Branding </li></ul><ul><li>Support/promote blogs, forums, etc. </li></ul><ul><ul><li>www.yourdomain.com - blog.yourdomain.com </li></ul></ul><ul><li>Each parent domain can have any number of child subdomain nodes - www is a subdomain managed by the individual Web hosting company </li></ul>
  9. 10. Hosting <ul><li>Paying rent for a little folder on a computer </li></ul><ul><li>$3.50 and up </li></ul><ul><li>Specially configured computer that runs software that will provide Web services and security features </li></ul><ul><li>Server Operating Systems (OS) </li></ul><ul><ul><li>Unix - Linux - Windows </li></ul></ul><ul><li>Leave hosting to the professionals </li></ul>
  10. 11. Selecting a Host <ul><li>Shop smart - price and service </li></ul><ul><li>Ask someone you know for a reccomendatioin </li></ul><ul><li>Avoid Free Hosting Services </li></ul><ul><ul><li>Not suited for business </li></ul></ul><ul><ul><li>Advertisements </li></ul></ul><ul><ul><li>Unique Name may not be available </li></ul></ul>
  11. 12. Select Your Web Developer First <ul><li>Web designer - learn or pay? </li></ul><ul><li>Resource for Hosting </li></ul><ul><li>Make sure you have full control over files, usernames, and passwords </li></ul>
  12. 13. Support: The Key to Success <ul><li>Uptime </li></ul><ul><li>Bells and whistles vs. support - or both! </li></ul><ul><li>Email vs. Phone support </li></ul>
  13. 14. Support Questions <ul><li>How does the Web host respond to hackers, denial of service (DoS) attacks, and other security issues? </li></ul><ul><li>What is their uptime? Anything under 99% is unacceptable. </li></ul><ul><li>What are their “live support” hours? (i.e., when a real human being answers the phone.) </li></ul>
  14. 15. Support Questions <ul><li>What is their emergency procedure in the event of a major power outage or other system failure? </li></ul><ul><li>Do they back up all the files on the servers, so your databases and Web pages are safe? </li></ul>
  15. 16. Hosting Plans <ul><li>Pay for what you need - no more! </li></ul>
  16. 17. Hosting - Standard Features <ul><li>Storage Space - enough for your business type </li></ul><ul><li>Transfers (or Bandwidth) - 1GB per month </li></ul><ul><li>Web Statistics - browser based interface </li></ul><ul><li>Email Accounts - Web access, alias </li></ul><ul><li>Email List - ezine, discussion list, newsletter </li></ul><ul><li>Domain Registration - you must be contact </li></ul><ul><li>Chat Room - discuss topics, customer support </li></ul>
  17. 18. Hosting - Standard Features <ul><li>Database Support - shopping cart, content </li></ul><ul><li>Shopping Cart - host vs. other, features </li></ul><ul><li>Bulletin Board - forum - chat room and email </li></ul><ul><li>Mail Automation - online forms , script </li></ul><ul><li>Backup - hosting side and your side! </li></ul><ul><li>Contract Term - the times they are a changing </li></ul>
  18. 19. Email <ul><li>Branded email - contact@yourdomain.com </li></ul><ul><li>Personal and Business - don’t mix! </li></ul><ul><li>Email forwarding - to your personal account </li></ul><ul><li>Respond with company email </li></ul><ul><li>Gmail for your business - great tool! </li></ul>
  19. 20. Don’t Dump Your Online Connection <ul><li>Don’t cancel your personal account </li></ul><ul><li>Internet Service Provider (ISP) </li></ul>
  20. 21. Your Internet Connection Your Computer ISP Internet Mail Server Mail Server Business Email Personal Email
  21. 22. What is FTP? <ul><li>File Transfer Protocol - upload/download files </li></ul><ul><li>FTP Settings </li></ul><ul><ul><li>Site location - ftp.yoursite.com </li></ul></ul><ul><ul><li>User name </li></ul></ul><ul><ul><li>Password </li></ul></ul><ul><ul><li>Local and Remote folder locations </li></ul></ul>
  22. 23. Server Side Scripting <ul><li>A script is essentially just a program </li></ul><ul><li>Client Side - runs on the browser </li></ul><ul><li>Server Side - runs on the server </li></ul><ul><li>Programmed response to customer input </li></ul><ul><ul><li>Database </li></ul></ul><ul><li>Linux - Windows </li></ul>
  23. 24. Custom Web Software <ul><li>Shopping Cart and Credit Card Processing </li></ul><ul><li>Host Provided </li></ul><ul><ul><li>Their choice </li></ul></ul><ul><ul><li>Support from host </li></ul></ul><ul><ul><li>Knows environment </li></ul></ul><ul><li>You Provide </li></ul><ul><ul><li>Your choice </li></ul></ul><ul><ul><li>Support from software company </li></ul></ul>
  24. 25. Changing Web Host <ul><li>Avoid Domain Name Hassles </li></ul><ul><ul><li>Register your own domain name </li></ul></ul><ul><ul><li>Make sure you are all the contacts (admin, bill, tech) </li></ul></ul><ul><ul><li>Control over DNS resolving Web site address </li></ul></ul><ul><ul><li>Keep your email and addresses up to date </li></ul></ul><ul><ul><li>Automatic Renewal </li></ul></ul>
  25. 26. Changing Web Host <ul><li>Switch Before Your Cancel </li></ul><ul><ul><li>Move your files to new domain </li></ul></ul><ul><ul><li>Avoid deleted files </li></ul></ul><ul><ul><li>BACKUP! </li></ul></ul><ul><ul><li>Keep information about site </li></ul></ul>
  26. 27. <ul><li>“ In your thirst for knowledge, be sure not to drown in all the information.” </li></ul><ul><li>Anthony J. D’Angelo </li></ul>

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