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  • 1. Adver&sing+Media+Kit+0+2012
  • 2. Why$is$targe,ng$the$Hispanic$market$in$the$US$so$important? Sources from U.S. Census Bureau and Packaged Facts Marketing Research
  • 3. $Alcance$Media$GroupWho+we+are:• Digital+Marke&ng+Company+connec&ng+ brands+with+the+Hispanic+Market+in+the+US+ and+LATAM• Almost+700+Premium+and+Long+Tail+Sites:+U.S.+ and+Interna&onal• Cost+Effec&ve+Reach+to+the+Hispanic+Market Working+with+us:• Client+Reten&on• Experience+with+Top+Brands:++Brand+Safe+ Environment• Head+to+Head+the+best+preforming+solu&on
  • 4. Our$Solu,ons Hispanic+Display+Network:• Desktop:+728x90,+300x250,+160x600+(CPM) • Flash • Rich*Media • Social• Mobile:+320x50 • iPhone • Android• Video • In5Stream:*Pre5Roll,*Mid5Roll,*Post5Roll • In5Banner*(300x250) Other+Services: • Search+Engine+Marke&ng+(SEM) • Transla&on/+Trans0Crea&on • Email
  • 5. Advanced$Targe,ngWe+are+able+to+target+your+audience+more+specifically+via+Google+DoubleClick+and+LiveRail+(video)+through+the+following: Hispanic+Channels: Demographic:$age,$ country$of$origin,$gender• News/Media• Business/+Finance• Lifestyle/+Entertainment• Health/+Beauty• Sports/+Automo&ve Geographic:$zip$code$to$country• Shopping/+Travel• Food/+paren&ng• Da&ng/+Gaming• Tech Language:$Spanish,$English,$ Bilingual
  • 6. DisplayF$Country$of$Origin
  • 7. DisplayF$Spanish$Dominant
  • 8. DisplayF$English$Dominant/BiFCultural
  • 9. Mobile
  • 10. Mobile$ Mobile+Display: • High+CTR • No+Banner+Compe&&on • Not+yet+a+Saturated+ Environment • Good+Ad+Size/+Page+ Ra&o
  • 11. Video Hispanic+Video: • Hispanics+overindex+(263%)+as+viewers/ content+creators+on+ • In0Stream:+Pre0Roll,+Mid0Roll,+Post0Roll • In0Banner+(300x250)+ • Very+High+CTR • High+View+Comple&on+Rate
  • 12. Adver,sing$Partners Top+Adver&sers: Top+Agencies:
  • 13. Publishers
  • 14. Alcance$Media$Group• Has+cost0effec&ve+reach.• Works+with+premium+and+longtail+publishers.• Customizes+solu&ons+for+our+adver&sers.• Is+a+fast0moving,+no0red0tape+type+of+ company.• Is+head+to+head,+the+best+performing+ solu&on.

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