Doing The Most With The Least Women\'s Chamber of Commerce Presentation

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Presentation made to the Women\'s Chamber of Commerce on 5/26/09

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Doing The Most With The Least Women\'s Chamber of Commerce Presentation

  1. 1. Denise Patrick VP, Marketing and Creative Services May 26, 2009 Doing the Most With the Least
  2. 2. I am mad as hell and I am not going to take it anymore!
  3. 3. Question 1 ? Have you increased your marketing effort in the current business environment? Yes No
  4. 5. Question 2 ? Do you have to do more with less? Yes No
  5. 6. Do more with less
  6. 7. Situation Analysis <ul><li>Everything has changed </li></ul><ul><li>Nothing is easy </li></ul><ul><li>You must be visible — not invisible </li></ul><ul><li>Time to rethink your strategy </li></ul>
  7. 8. You must be visible
  8. 9. Target / Focus <ul><li>Get crystal clear on your target customer (do research) </li></ul><ul><li>The more specific the better </li></ul><ul><li>Narrow your activities </li></ul><ul><li>High frequency / high impact </li></ul><ul><li>You must work harder and smarter </li></ul>
  9. 10. Messaging <ul><li>Sharpen your messages </li></ul><ul><li>Be certain all employees understand </li></ul><ul><li>Implement them in all your tactics </li></ul>
  10. 11. High Impact / Low Cost Tactics <ul><li>Networking </li></ul><ul><li>Power mapping </li></ul><ul><li>Media relations / reprints / digital </li></ul><ul><li>Speaking / seminars </li></ul><ul><li>E-mail marketing </li></ul><ul><li>Engage / entertain / enlighten your customers </li></ul><ul><li>Stage targeted events </li></ul><ul><li>Partner with others </li></ul>
  11. 12. Reach Out and Touch <ul><li>Early / often / deep </li></ul><ul><li>Reinforce relationships </li></ul><ul><li>Take no one for granted </li></ul><ul><li>Fill your breakfasts / lunches / drinks / dinners </li></ul><ul><li>Develop new influencers </li></ul>
  12. 13. Reinforce relationships
  13. 14. Do Something Different <ul><li>Monthly lunch </li></ul><ul><li>Tasteful PR series </li></ul><ul><li>Musical night (TUTS) </li></ul><ul><li>C-level dinner </li></ul><ul><li>Unique gifts for clients </li></ul>
  14. 15. Do something different
  15. 16. Sales <ul><li>Ask for referrals </li></ul><ul><li>Be bold </li></ul><ul><li>Have a unique approach </li></ul><ul><li>Develop a value strategy </li></ul>
  16. 17. Measure and Hold Accountable <ul><li>Give things time, then measure </li></ul><ul><li>Hold all employees accountable </li></ul><ul><li>Spend and invest your dollars </li></ul>
  17. 19. You sharpen your sword
  18. 20. You do things you’ve never done
  19. 21. You are forced to be innovative
  20. 22. You sharpen your sword Your successes are sweeter
  21. 23. You come back stronger... if you do the right thing
  22. 24. Question 3 ? Are you going to make changes? Yes No
  23. 25. Q&A
  24. 26. About the Presenter Denise Patrick , vice president, marketing and creative services, is passionate about understanding and inspiring buyer behavior – just ask one of the 2,000 clients she’s served throughout her 18-year career. Denise is a respected consultant in marketing, advertising, branding and sales. She helps clients create persuasive message and motivate purchase through effective campaigns that truly integrate with sales. Denise’s team has served a wide-range of clients including the Houston Community College, Halliburton, Moody Rambin, Huntsman, Shell Chemical Deer Park and many entrepreneurial clients, along with intrapreneurial divisions of large corporations. But her areas of specialty don’t stop there! Denise is a leader in marketing strategies such as brand messaging, intrapreneurial development, creative advertising and change management. Denise is also passionate about spreading the gospel of marketing. She has taught business owners the fundamentals of marketing for more than ten years and has appeared in many educational forums, including Rice University and the Center for Entrepreneurship and Innovation at the University of Houston. You can email Denise at [email_address] and visit Pierpont on the web at www.piercom.com , or in Houston call 713-627-2223. Houston 713-627-2223 | Austin 512-448-4950 | Dallas 214-217-7300 | San Antonio 210-372-9200

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