Boi language card promotion
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Boi language card promotion

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Boi language card promotion Presentation Transcript

  • 1. Promotional Language Skills Offer for BOI Customers
  • 2. Language Skills for Secondary Schools
    • There are 300,000 secondary school kids in Ireland studying a language
    • Many are struggling to speak languages
    • There are excellent materials to help kids and parents to speak a language
    • Quality language materials are expensive
    • We can offer a substantial discount on language skills material if offered to a closed-group of customers
  • 3. 815,000 1,713,000 501,000 231,000 Language learning in Ireland Language Learning potential
    • 300,000 secondary school language students .
    • 1.7 million Irish to Spain
    • 815,000 Irish to France
    • 501,000 Irish to Italy
    • 231,000 Irish to Germany
    • Primary level + 3rd level.
    • Business Customers
    • English as a foreign language ( 11.2% of population non-Irish).
    Irish Travel 2007
  • 4. The BOI Language Card
  • 5.  
  • 6.  
  • 7. How it works
    • Bank of Ireland distribute the BOI Language card to student customers; secondary and 3 rd Level
    • Each card has a unique reference number
    • Language Cards cost about 3 – 4c each to produce
    • Each language card will entitle holders to a €30 discount if they enter code no.
    • Students/Parents can order online or over the phone
    • Language courses will be shipped directly to customers
  • 8.
    • Hodder Education is the No. 1 publisher of language learning in the UK
    • 65 Languages
    • Brands include Chambers Dictionaries, Teach Yourself & Michel Thomas
    • More publishers to be added
    Our publishing partner
  • 9. 95% Yes! Research Language Skills = Travel ! What Customers Say Would a Languages Skills Programme be a Good Idea? What Customers Say Rank your # 1 Preferences? Computers for Schools Housewares Languages Skills Travel Sports Promotions Computers for Schools 46% Housewares 26% Languages Skills 13% Travel 13% Sports Promotions 2%
  • 10. What Customers Say Research Who in your family would use the language course? Myself My son / daughter Other family 34% 32%
  • 11.
    • A Differentiator from competitors
    • Builds Brand Loyalty
    • Adds value for customers
    • Word of Mouth
    • Association with education and customer aspirations
    Everyone Wins Client Benefits to Client, Customer & Publisher Customer
    • More value from BOI
    • Another great reason to bank with BOI
    • Brand means not just every day great value, service and quality, but is aiding education and personal development
    Publishers
    • Increase Sales
    • Marketing channel enables the special price & protects existing channels
    • Opens new channel
    • Develops their brand
    • Access to valuable communication portfolio
  • 12. Daniel O' Mahony Business Development Manager Make a Difference Ltd [email_address] +353-61-516401 www.makeadifference.ie