Pakman eMusic BEA Keynote June 08
Upcoming SlideShare
Loading in...5
×
 

Pakman eMusic BEA Keynote June 08

on

  • 1,382 views

David Pakman's Keynote presentation at 2008 BEA Expo in Los Angeles regarding eMusic's Audio Books service

David Pakman's Keynote presentation at 2008 BEA Expo in Los Angeles regarding eMusic's Audio Books service

Statistics

Views

Total Views
1,382
Views on SlideShare
1,371
Embed Views
11

Actions

Likes
1
Downloads
16
Comments
0

2 Embeds 11

http://dpakman.wordpress.com 10
http://www.pakman.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Pakman eMusic BEA Keynote June 08 Pakman eMusic BEA Keynote June 08 Presentation Transcript

  • The consumer is now in control. November 12, 2007 eMusic Confidential
  • Their life is on-demand and self-programmed • TiVo • Blogs • Pandora • Netflix • iPod + iTunes • YouTube • Facebook • Twitter Oct 20 2005 eMusic Confidential
  • Consumer Entertainment Choices Predominate Oct 20 2005 eMusic Confidential
  • Content owners must adapt • On-demand • Interoperability • Consumer flexibility • Price • Recognize competition • Aggressively compete • Broadly license - sell your content everywhere! • Easy access to buy product more important than distribution control Oct 20 2005 eMusic Confidential
  • RShare ANts P2P Gnutella P2P Ares Tor eMule Grokster Bit Torrent Free is everywhere. Entropy Kazaa Morpheus Limewire Freenet Blogs eDonkey GNUnet Azureus November 12, 2007 eMusic Confidential
  • Music, books, audio books and TV have been sold and broadcast in the clear for decades. November 12, 2007 eMusic Confidential
  • Relative price of CD, DVD, video game Oct 20 2005 eMusic Confidential
  • In music, DRM... • Built Apple’s dominance • Allowed iPod to be closed ecosystem • Discouraged legit buyers from buying • Slowed digital adoption • Placed competitors at disadvantage • Lotsa roadkill • Sony Connect • Yahoo! Music • MTV Urge • Musicmatch • AOL Music • Didn’t stop or slow piracy Oct 20 2005 eMusic Confidential
  • In five years, there will be no more... • DRM on digital media • Release windows • 24 hour viewing requirements • Arcane restrictions on how consumers consume Oct 20 2005 eMusic Confidential
  • One way to respond... November 12, 2007 eMusic Confidential
  • N o2 Digital music service in the world November 12, 2007 eMusic Confidential
  • 400,000+ Subscribers November 12, 2007 eMusic Confidential
  • 200,000,000 Songs sold in last three years November 12, 2007 eMusic Confidential
  • 7,000,000+ Songs sold per month November 12, 2007 eMusic Confidential
  • 8,000,000+ Unique visitors per month November 12, 2007 eMusic Confidential
  • 3,600,000 tracks 320,000 artists 33,000labels November 12, 2007 eMusic Confidential
  • MP3 no DRM November 12, 2007 eMusic Confidential
  • The eMusic Customer • Targeting the under-served music consumer: 25 – 54 year old • Generally appreciate music beyond the commercial mainstream – frustrated with the ubiquity of mainstream Top 40 music • Tech savvy • Broad genre appreciation: jazz, classical, world, dance, indie rock • Looking for guidance and happy to experiment • Expect freedom of their music • Seeking good value for music November 12, 2007 eMusic Confidential
  • Music Audiobooks November 12, 2007 eMusic Confidential
  • 100,000+ Audiobooks sold in first 120 days November 12, 2007 eMusic Confidential
  • Audiobooks US market (2006) 90% Audible/iTunes $140M Digital $900M Physical November 12, 2007 eMusic Confidential
  • Problems with today’s digital audiobooks • Only one major retailer • High prices • Proprietary Format • Closed Eco-system • Only plays on select players • DRM - Consumer-unfriendly restrictions November 12, 2007 eMusic Confidential
  • Welcome to eMusic Audiobooks • MP3 – plays everywhere! • $10 per book for most books • Plays on the devices you already own • Curated and merchandised by literary experts • Buy music and books in the same store November 12, 2007 eMusic Confidential
  • eMusic Audiobooks (beta) • Thousands of titles to start • Hundreds added every week • 64Kbps stereo • Better the fidelity of the competition • More than half of eMusic customers polled want to buy audiobooks • $9.99 - 1 book/month • $19.99 - 2 books/month • Single click to download, automatically synced to iTunes, WMP, Winamp November 12, 2007 eMusic Confidential
  • eMusic Publisher Partners • Random House • Brainsync • Naxos • L.A. Theatre Works • Hachette • Tantor Media • Blackstone • Phoenix Books • Penguin • Listen and Live • McSweenies • Reagent Press • BBC Worldwide • Audio Evolution • Simon & Schuster • Hay House Publishers November 12, 2007 eMusic Confidential
  • Oct 20 2005 eMusic Confidential
  • [Screenshot] November 12, 2007 eMusic Confidential
  • [eMusic Remote Screenshot] November 12, 2007 eMusic Confidential
  • Own Your Music/Books Don’t rent it. November 12, 2007 eMusic Confidential
  • eMusic: the most compatible music/books service in the world • Portable Players • iPod, Thompson, SanDisk, Phillips, Samsung, Sony, Microsoft Zune, etc. • Software • iTunes, Real Player, MS Windows Media Player, AOL Winamp, Yahoo Music Player, etc. • Stereo Devices • Polk, Harmon Kardon, Panasonic, etc. • Phones • Sony Ericsson, LG, Nokia, Motorola, Samsung, iPhone, etc. • Car Stereos • PhatNoise, etc. November 12, 2007 eMusic Confidential