Audience theory lewis and emma

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Audience theory lewis and emma

  1. 1. Audience theoryLewis and Emma
  2. 2. Starter Draw on your whiteboards a targetaudience profile of a typical viewer ofhorror films Think about Demographics andPsychographics
  3. 3. Psychological Theory- TheUncanny This was developed by Sigmund Freud, founder ofPsychodynamic theory (unconscious drives, internalconflicts from childhood etc.) His theory of the Uncanny can help explain whysome people are so attracted to the horror genre The theory states that cognitive dissonance occurswhen something is familiar and foreign at the sametime. For example, people are attracted to paranormalfilms because Ghosts are similar to the human form,yet look frightening. This would be perceived as beinguncomfortably unfamiliar
  4. 4. Feminist Theory- SadisticVoyeurism This was developed by feminist film theoristLaura Mulvey (the male gaze etc.) Her theory of sadistic voyeurism can alsoexplain why some people are attracted to thehorror genre. This is when a weaker female character isperforming a daily, personal or intimate task(e.g getting changed or having sex) where astrong male character abuses her privacy in asadistic way (think the shower scene in thefilm, Psycho)
  5. 5. Social/Relationship Theory-Snuggle Theory This suggests that people watch horror filmsto resort back to their traditional gender roleswhen a male watches the film with thefemale. When a frightening scene occurs the maletakes on the traditional and cultural role of amale who is supportive and protective overthe scared female. This can result in a stronger bond betweenthe couple.
  6. 6. Task Each group must have a differenttheory. Create a poster which illustrates yourtheory Use examples of films in your Posterwhere appropriate
  7. 7. Finally… Present your poster to the class andcopy down the notes of yourclassmates Now write down your own theory onwhy people watch horror films.

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