Grassroots Marketing (aka- Guerilla Marketing) is a creative way for business owners and marketing managers to effectively and inexpensively market their businesses. Some of the information in the presentation include: marketing plan, marketing calendar, websites, blog/blogging, email marketing, social media, diy seo (search engine optimization), grassroots selling and other ideas related to your grassroots marketing arsenal. Enjoy!

1. Grassroots Marketing Get dirty.

2. Think of what a “shade tree mechanic” is to a trained technician Study smart and follow people with information Take matters in your own hands Trial & error – learn from it NO ONE cares more about your business than YOU! Grassroots Marketing (GRM)

3. GRM Sections Marketing Plan Marketing Calendar Grassroots Basics Web Presence Do-it-yourself SEO Social Media Grassroots Selling Grassroots Marketing Aresenal

4. Sections Situation Analysis Target Market Unique Selling Proposition Positioning Statement Marketing Objectives Marketing Mix Budget Implementation Schedule Want the 59 Minute Marketing plan? Email dphillips@onemarketingresource.com Marketing Plan

5. Are there holidays you can market around? Are there busy seasons? Do you need to look at certain days/weeks during a month? Marketing Calendar

6. Testing and Measuring – find a way “Go Deacs!” example Negotiate Advertising – squeeze Public Relations Grassroots PR - start building relationships ie- Follow @kennybeckwxii on Twitter Have a list of your top media outlets Utilize ALL your resources People, money, customer base, bartering, etc. Spend money on things you can’t do well but will make a big impact, ie-marketing materials Grassroots Basics

7. Website Blog – RSS feed to email Email Marketing – Mailchimp.com Wordpress – Blogs/Plug-ins, lower cost Themes – lots of development, low cost, modify for less Social Integration – tweetme, links to social space Grassroots Web Presence

8. Brick and Mortar – Google Maps, Yahoo local, Bing local Yelp! – local reviews Superpages – free listing Google Analytics – FREE for any website Focus on content Reciprocal links Do some research – Google Keyword Tool Online Press Releases DIY Search Engine Optimization

9. Which ones do you like? How much time do you have? WHERE are your customer/prospects? Flowtown What are they saying Gist New form of communication New form of RESEARCH You Tube tutorials or other knowledge sharing Slideshare presentation sharing Grassroots Social Media

10. 30 second pitch +60 second pitch List of references in hand at all times Retaggr profile on business cards Personalized presentation PRINT OUT Linkedin with recommendations Research with Gist before you meet face-to-face *INTEGRATE these new technologies into your selling process. Grassroots Selling

12. Free seminars

13. Write articles

14. Employee demeanor

15. Sales stories

16. Professional titles

17. A sense of urgency for clients

18. Satisfied customers

19. Surveys

20. Spying on your competition

21. Professional nametag

22. Community involvement w/ target