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Prsa 07 08 09
 

Prsa 07 08 09

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Presentation for PRSA Colorado. July 8, 2009.

Presentation for PRSA Colorado. July 8, 2009.

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    Prsa 07 08 09 Prsa 07 08 09 Presentation Transcript

    • Social Media Update Doyle Albee President/New Media Practice Director Metzger Associates
    • 2
    • Trends: Social Bookmarking 3
    • Trends: Social Bookmarking 4
    • 30 5
    • www.delicious.com/ doyleablee/07 08 09 30 5
    • Trends: Social Media Releases
    • Trends: Social Media Releases What makes a release “social?”
    • Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients:
    • Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks
    • Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks • Contextual tags
    • Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks • Contextual tags • Ability to track and host conversations
    • Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks • Contextual tags • Ability to track and host conversations • Ability to discover them within social networks
    • Elements of an SMR 7
    • Elements of an SMR • Headline 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks • Relevant links 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks • Relevant links • Digg, Reddit, and other relevant news aggregators and communities. 7
    • Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks • Relevant links • Digg, Reddit, and other relevant news aggregators and communities. • Comments - Maybe also include a link to a hosted network on Ning or even a discussion forum on Tangler or Google Groups 7
    • PitchEngine
    • PitchEngine What is PitchEngine
    • PitchEngine What is PitchEngine
    • PitchEngine What is PitchEngine • A new approach to reach your audiences
    • PitchEngine What is PitchEngine • A new approach to reach your audiences • A free alternative to offings from PR Newswire, BusinessWire or MarketWire
    • PitchEngine What is PitchEngine • A new approach to reach your audiences • A free alternative to offings from PR Newswire, BusinessWire or MarketWire • An excellent way to both speak directly to your audience and boost SEO
    • PitchEngine Example 9
    • PitchEngine Result 10
    • Trends 11
    • Trends The “new media” market is maturing 11
    • Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! 11
    • Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! • LinkedIn is becoming a mainstream tool with more than 135 million users spanning 170 industries. A new user joins every second 11
    • Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! • LinkedIn is becoming a mainstream tool with more than 135 million users spanning 170 industries. A new user joins every second • Twitter, the fastest growing, has 16 million+ users 11
    • “The Obama Generation” 12
    • “The Obama Generation” • Always had the President as their Facebook friend 12
    • “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember 12
    • “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube 12
    • “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks 12
    • “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks • Blackberrys are the new scepter of power, and a status symbol 12
    • “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks • Blackberrys are the new scepter of power, and a status symbol • During this administration, Whitehouse.gov will transform from a destination site to a place where constituents will have two-way conversations with peers and the administration 12
    • Trends 13
    • Trends 14
    • Trends 15
    • Trends Online video will grow and grow and grow 15
    • Trends 16
    • Trends 20 17
    • Trends • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 20 17
    • Trends • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 • Tina Fey’s acceptance speech at the Emmys for 30 Rock listed all the places you could watch the show -- “on NBC- TV” came last 20 17
    • Trends • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 • Tina Fey’s acceptance speech at the Emmys for 30 Rock listed all the places you could watch the show -- “on NBC- TV” came last • Gary Vaynerchuk’s Wine Library TV gets more than 50,000 downloads every day and has landed him on major talk shows 20 17
    • Trends 18
    • Trends 19
    • Trends 20
    • Trends 10 21
    • Trends: Simplot Case Study 22
    • Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: 22
    • Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook 22
    • Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook • Blog 22
    • Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook • Blog • Twitter 22
    • Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook • Blog • Twitter • Cable Advertising with Twitter/SMS Overlay 22
    • 23
    • 30 24
    • Visit Me Online: 30 24
    • Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee 30 24
    • Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com 30 24
    • Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee 30 24
    • Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee ‣ Facebook: http://www.facebook.com/doyle.albee 30 24
    • Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee ‣ Facebook: http://www.facebook.com/doyle.albee ‣ Delicious: http://www.delicious.com/doylealbee 30 24
    • Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee ‣ Facebook: http://www.facebook.com/doyle.albee ‣ Delicious: http://www.delicious.com/doylealbee ‣ www.doylealbee.com 30 24