Prsa 07 08 09

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    Favorites, Groups & Events

    Prsa 07 08 09 - Presentation Transcript

    1. Social Media Update Doyle Albee President/New Media Practice Director Metzger Associates
    2. 2
    3. Trends: Social Bookmarking 3
    4. Trends: Social Bookmarking 4
    5. 30 5
    6. www.delicious.com/ doyleablee/07 08 09 30 5
    7. Trends: Social Media Releases
    8. Trends: Social Media Releases What makes a release “social?”
    9. Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients:
    10. Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks
    11. Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks • Contextual tags
    12. Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks • Contextual tags • Ability to track and host conversations
    13. Trends: Social Media Releases What makes a release “social?” • Features Social Media ingredients: • Links to bookmarking networks • Contextual tags • Ability to track and host conversations • Ability to discover them within social networks
    14. Elements of an SMR 7
    15. Elements of an SMR • Headline 7
    16. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) 7
    17. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote 7
    18. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio 7
    19. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images 7
    20. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both 7
    21. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) 7
    22. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) 7
    23. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr 7
    24. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks 7
    25. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks • Relevant links 7
    26. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks • Relevant links • Digg, Reddit, and other relevant news aggregators and communities. 7
    27. Elements of an SMR • Headline • Intro paragraph, rich with key words, relevance and context (summary) • Supporting facts, quote • Embeddable Video (The new VNR) or Embeddable Audio • Embeddable Images • RSS for the company news, product info or both • Post in social network (Facebook, etc.) • Blog this (links to blogging platforms) • Share on Twitter, Jaikue, Pownce or Tumblr • Bookmarks • Relevant links • Digg, Reddit, and other relevant news aggregators and communities. • Comments - Maybe also include a link to a hosted network on Ning or even a discussion forum on Tangler or Google Groups 7
    28. PitchEngine
    29. PitchEngine What is PitchEngine
    30. PitchEngine What is PitchEngine
    31. PitchEngine What is PitchEngine • A new approach to reach your audiences
    32. PitchEngine What is PitchEngine • A new approach to reach your audiences • A free alternative to offings from PR Newswire, BusinessWire or MarketWire
    33. PitchEngine What is PitchEngine • A new approach to reach your audiences • A free alternative to offings from PR Newswire, BusinessWire or MarketWire • An excellent way to both speak directly to your audience and boost SEO
    34. PitchEngine Example 9
    35. PitchEngine Result 10
    36. Trends 11
    37. Trends The “new media” market is maturing 11
    38. Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! 11
    39. Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! • LinkedIn is becoming a mainstream tool with more than 135 million users spanning 170 industries. A new user joins every second 11
    40. Trends The “new media” market is maturing • Facebook is 5 years old and has 200 million members. 100 million log on every day! • LinkedIn is becoming a mainstream tool with more than 135 million users spanning 170 industries. A new user joins every second • Twitter, the fastest growing, has 16 million+ users 11
    41. “The Obama Generation” 12
    42. “The Obama Generation” • Always had the President as their Facebook friend 12
    43. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember 12
    44. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube 12
    45. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks 12
    46. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks • Blackberrys are the new scepter of power, and a status symbol 12
    47. “The Obama Generation” • Always had the President as their Facebook friend • The President was always the top Twitter user as far as they can remember • Their President has always addressed them on Saturday mornings on YouTube • They have always been connected to their friends to discuss topics and join causes in social networks • Blackberrys are the new scepter of power, and a status symbol • During this administration, Whitehouse.gov will transform from a destination site to a place where constituents will have two-way conversations with peers and the administration 12
    48. Trends 13
    49. Trends 14
    50. Trends 15
    51. Trends Online video will grow and grow and grow 15
    52. Trends 16
    53. Trends 20 17
    54. Trends • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 20 17
    55. Trends • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 • Tina Fey’s acceptance speech at the Emmys for 30 Rock listed all the places you could watch the show -- “on NBC- TV” came last 20 17
    56. Trends • YouTube accounted for more traffic in 2007 than the entire Internet in 2000 • Tina Fey’s acceptance speech at the Emmys for 30 Rock listed all the places you could watch the show -- “on NBC- TV” came last • Gary Vaynerchuk’s Wine Library TV gets more than 50,000 downloads every day and has landed him on major talk shows 20 17
    57. Trends 18
    58. Trends 19
    59. Trends 20
    60. Trends 10 21
    61. Trends: Simplot Case Study 22
    62. Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: 22
    63. Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook 22
    64. Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook • Blog 22
    65. Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook • Blog • Twitter 22
    66. Trends: Simplot Case Study Successful brands/companies will not have “a Facebook page,” they will have a complete online brand management strategy. Spud Bros. has: • Facebook • Blog • Twitter • Cable Advertising with Twitter/SMS Overlay 22
    67. 23
    68. 30 24
    69. Visit Me Online: 30 24
    70. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee 30 24
    71. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com 30 24
    72. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee 30 24
    73. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee ‣ Facebook: http://www.facebook.com/doyle.albee 30 24
    74. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee ‣ Facebook: http://www.facebook.com/doyle.albee ‣ Delicious: http://www.delicious.com/doylealbee 30 24
    75. Visit Me Online: ‣ Twitter: www.twitter.com/doylealbee ‣ www.metzgerblog.com ‣ LinkedIn: http://www.linkedin.com/in/doylealbee ‣ Facebook: http://www.facebook.com/doyle.albee ‣ Delicious: http://www.delicious.com/doylealbee ‣ www.doylealbee.com 30 24
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    Presentation for PRSA Colorado. July 8, 2009.

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