ONLINE MARKETING PLAN
ONLINE MARKETING PLAN OBJECTIVES •  Reach the widest audience of potential buyers •   Produce activity to attract the best...
YOUR HOME’S PRESENCE ON THE INTERNET IS NOW MORE IMPORTANT A survey of home buyers who recently moved asked:  “ Do you thi...
32% OF BUYERS  FOUND A HOME VIA THE  INTERNET - UP FROM 8% IN 2001  Source: National Association of REALTORS ® , Profile o...
NAR 2008 PROFILE OF HOME BUYERS & SELLERS FACTS ON WHAT IS WORKING AND WHAT IS NOT 2002: Internet surpassed print ads 2004...
TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) Your home will be on REALTOR.com® - where more con...
TOTAL MONTHLY UNIQUE VISITORS (NATIONWIDE COMPARISON, in thousands) Your home will be on  REALTOR.com® - where more  home ...
REACHING THE WIDEST AUDIENCE For illustrative purposes. Varies by broker and region. BUYERS SEARCH OUR LOCAL WEB SITE BUYE...
CAPTURING BUYERS ON REALTOR.COM ® The more buyers we can interest, the better chance we have of finding  one who will meet...
Because REALTOR.com ®  has millions of listings… I will make yours stand out
CAPTURING BUYERS ON REALTOR.COM ® The more buyers we can interest, the better chance we have of finding  one who will meet...
<ul><li>Your home will be more visible to buyers </li></ul><ul><li>I receive customer leads directly so I can personally r...
rr What  SHOWCASE LISTING ENHANCEMENTS  do to help sell  your property. •  More exposure for your property •  Up to 25 jum...
CAPTURING BUYERS ON REALTOR.COM ® The more buyers we can interest, the better chance we have of finding one who will meet ...
FEATURED HOMES™ MARKETING SYSTEM SM *Source: comScore Media Metrix, April 2009 FEATURED HOMES™ Your home will be selected ...
<ul><li>I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better cha...
MY COMMITMENT TO YOU •  I am accountable •  I will follow-up with traffic reports •  You will see the results •  We will w...
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Realtor Com Listing Presentation

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This is what I can offer you. Please call me to get more information at 216-470-3492.

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  • OBJECTIVES THAT BENEFIT YOU
  • Transcript of "Realtor Com Listing Presentation"

    1. 1. ONLINE MARKETING PLAN
    2. 2. ONLINE MARKETING PLAN OBJECTIVES • Reach the widest audience of potential buyers • Produce activity to attract the best buyer willing to meet a your terms, price and desired closing date • Monitor traffic that results from our online marketing plan • Study the results and adjust accordingly and get your a home SOLD
    3. 3. YOUR HOME’S PRESENCE ON THE INTERNET IS NOW MORE IMPORTANT A survey of home buyers who recently moved asked: “ Do you think the internet is becoming more important than print advertising to market a home?” Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008 YES – 94.3% NO – 4.7%
    4. 4. 32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2008
    5. 5. NAR 2008 PROFILE OF HOME BUYERS & SELLERS FACTS ON WHAT IS WORKING AND WHAT IS NOT 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2008 Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2008 buyers are now here
    6. 6. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) Your home will be on REALTOR.com® - where more consumers spend more time Source: comScore Media Metrix, April 2009
    7. 7. TOTAL MONTHLY UNIQUE VISITORS (NATIONWIDE COMPARISON, in thousands) Your home will be on REALTOR.com® - where more home buyers and sellers choose to search for homes Source: comScore Media Metrix, April 2009
    8. 8. REACHING THE WIDEST AUDIENCE For illustrative purposes. Varies by broker and region. BUYERS SEARCH OUR LOCAL WEB SITE BUYERS WHO ARE JUST ON REALTOR.COM ® BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM ® PRINT ADS
    9. 9. CAPTURING BUYERS ON REALTOR.COM ® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. Your home appears on REALTOR.com ® The #1 National Real Estate website. * INCLUDES: • Multiple ways to search (map, gallery, list) • Multiple photos • Neighborhood & school information • Open Houses *Source: comScore Media Metrix, April 2009
    10. 10. Because REALTOR.com ® has millions of listings… I will make yours stand out
    11. 11. CAPTURING BUYERS ON REALTOR.COM ® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. SHOWCASE LISTINGS I have upgraded your listing on REALTOR.com ® to be more prominent using REALTOR.com ® Showcase Listing Enhancements.
    12. 12. <ul><li>Your home will be more visible to buyers </li></ul><ul><li>I receive customer leads directly so I can personally respond to buyers </li></ul><ul><li>There are additional enhancements I can add to your listing to show off the best features </li></ul>SHOWCASE LISTING ENHANCEMENTS MARKETING SYSTEM SM
    13. 13. rr What SHOWCASE LISTING ENHANCEMENTS do to help sell your property. • More exposure for your property • Up to 25 jumbo photos • Listing video tours • Promote open houses
    14. 14. CAPTURING BUYERS ON REALTOR.COM ® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. FEATURED HOMES™ I have reserved the most visible position for your home in the REALTOR.com ® Featured Homes™ Marketing System SM – available on an exclusive basis to very few REALTORS ® in each market.
    15. 15. FEATURED HOMES™ MARKETING SYSTEM SM *Source: comScore Media Metrix, April 2009 FEATURED HOMES™ Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website. *
    16. 16. <ul><li>I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date </li></ul><ul><li>My advertising position on REALTOR.com ® is working 24 hours, 7 days a week bringing buyers to me </li></ul>CAPTURING BUYERS ON REALTOR.COM ® FEATURED AGENT™ MARKETING SYSTEM SM
    17. 17. MY COMMITMENT TO YOU • I am accountable • I will follow-up with traffic reports • You will see the results • We will work together to meet your goal to sell your home at the best price and terms ©2009 REALTOR.com® All rights reserved. rdc_listing_presentation_061709
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