• Save
Reality Advert Slideshare
Upcoming SlideShare
Loading in...5
×
 

Reality Advert Slideshare

on

  • 3,086 views

Reality Advert aims to bring together content and platform providers along with advertisers, helping them to design and execute integrated, location aware, campaigns through various web and mobile ...

Reality Advert aims to bring together content and platform providers along with advertisers, helping them to design and execute integrated, location aware, campaigns through various web and mobile channels. In addition, allows users to manage and monitor their traffic and statistics and presented advanced geomarketing reports.

Statistics

Views

Total Views
3,086
Views on SlideShare
2,556
Embed Views
530

Actions

Likes
6
Downloads
0
Comments
0

6 Embeds 530

http://opencoffee.gr 453
http://niobiumlabs.com 43
http://www.niobiumlabs.com 19
http://www.slideshare.net 11
http://webcache.googleusercontent.com 3
http://web.archive.org 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Reality Advert Slideshare Reality Advert Slideshare Presentation Transcript

  • niobium labs people innovation brokers vast experience EU projects, summing over 25 years of FP6/FP7 EU programs experience areas of expertise span robotics, industrial design, electronics/VLSI design, graphical design, web 2.0, semantics. constant search for new ideas
  • idea crowdcasting, crowdsourcing, geotagging, reputation micro- management, mobile advertisement, voucher services, google street view, 3D warehouse, augmented reality, 3D Holography
  • augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  • augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  • augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  • augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  • augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  • augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  • augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  • communicating 3.0
  • reading between the headlines ★ Google discusses with yelp, after acquired admob, teracent ★ Google launches Goggles ★ Google launches business directories ★ Google launches voucher services ★ Augmented Reality Startups grow like mushrooms
  • reading between the headlines ★ Google discusses with yelp, after acquired admob, teracent ★ Google launches Goggles ★ Google launches business directories ★ Google launches voucher services ★ Augmented Reality Startups grow like mushrooms
  • trends
  • trends Launch of Layar
  • reports admod and trend finding November 2009 http://metrics.admob.com/
  • iphone handset growth At Niobium we were also impressed to discover a niche market of iphone business professionals asking for in-house applications under ESPA
  • mobile online advertising models AdMob (Graphical Banner,Text Link ads on mobile web pages) (15K mobile sites, 1B ads) Sms/Mms Campaigns. Wap platforms ads video ads, iphone API for ad fetching Status in Greece ? [Cosmote & VFGR -> myview, sms/ mms campaigns, grps ?)
  • reality advert Reality Advert aims to bring together content and platform providers along with advertisers, helping them to design and execute integrated, location aware, campaigns through various web and mobile channels. In addition, allows users to manage and monitor their traffic and statistics and presented advanced geomarketing reports.
  • ad concept
  • platform reality Reality Advert Server ARML Layar & Twitter API KMZ/ json/xml Junaio & GeoRSS KML services Wikitude* Augmented Google Twitter Mashups Reality Earth/Street Mobile Web
  • platform reality Reality Advert Server ARML Crowd sourcing under CC Attribution-Sharealike Layar & Twitter API KMZ/ json/xml Junaio & GeoRSS KML services Wikitude* Augmented Google Twitter Mashups Reality Earth/Street Mobile Web
  • publishers - submit ad 1D Data Buy Ad Space Custom 3D Data iGadget
  • developers - parse ad Reality Advert layar append junaio append
  • developers - show ad
  • developers - show ad
  • developers - show ad
  • developers - show ad
  • developers - show ad
  • advertisers - statistics
  • advertisers - statistics Advanced Intuitive Navigation Screen
  • advertisers - statistics Advanced Intuitive Navigation Screen GIS Server for data clustering and areas management
  • advertisers - statistics Impressions Time-series Advanced Intuitive Navigation Screen GIS Server for data clustering and areas management
  • future statistics goal better, intuitive interface for GIS Queries (buffering, clustering, grouping, circles) custom polygon definition) sentiment analysis full GWT UI and iGoogle, drag and drop gestures.
  • starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  • starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  • starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  • starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  • starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  • starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  • h1n1 flu shot campaign http://www.impfaerzte.de/
  • integrated advertisement
  • stands inline view
  • stands inline view
  • corporate advertisement
  • business model Personalized marketing campaigns (create new targeted layers) Paid PPV/PPC Model Direct marketing campaigns Model Creations Integrated Media Campaigns Design (web site, mobile platform) Geographical Data Hosting and Data Quality Services Reviews and trend analysis with advanced demographics and data mining
  • competition complementarity 3D advertisement spaces [ABSENSE] Groupon (voucher service) brighkite(keep in touch with your friends) Gowalla (share experiences) loopt foursquare
  • develop the client base detailed geomarketing statistics discussions with fourthsquare in Greece collaboration with (10) cities, geolocate open geodata and provide them as ad platforms twitter apps for integration with twitter geoRSS free geocoding services direct and inverse extra layers on layar and free data hosting ad distribution to popular geo location applications presence in Mobile World Barcelona
  • Technologies* info candy JEE, Seam, jBPM, Hibernate, JBOSS Rules. uDig, PostGIS, MapServer, Google Maps, Bing Maps, Yahoo Maps (and all geocoding services). Google App Engine (python, java) Amazon EC2, RDS. (Custom GIS Ubuntu AMI’s) Clients Centric (ESRI technologies, Oracle Spatial, MSSQL Spatial 2008) Blender API, warehouse 3D custom API ;-), Google Sketch-up.
  • cooperations partners Google Health (US) Layar (NL) GeoAPI (US) firstmarkets (DE) Rento.gr everyone from the audience interested !!
  • cooperations partners Google Health (US) we are also looking for talented young people that Layar (NL) love to create things! GeoAPI (US) firstmarkets (DE) Rento.gr everyone from the audience interested !!
  • rento case study Same philosophy as ours, being agile in every aspect of their work  We share the same love for technology and innovation We both cannot care more about Data and QA!!! They understand the benefits of mobile marketing, geomarketing and information on the go!
  • demo Fotos Georgiadis, CTO Rento.gr
  • application launch
  • application launch
  • Q&A yiannis@niobiumlabs.com dtogias@niobiumlabs.com http://www.realityadvert.com
  • Q&A We are sure you were intrigued to port this technology to your domain! Let us know since yiannis@niobiumlabs.com interdisciplinary dtogias@niobiumlabs.com approaches is a win win game. http://www.realityadvert.com