niobium labs people

innovation brokers
vast experience EU projects, summing over 25 years of
FP6/FP7 EU programs experien...
idea

           crowdcasting, crowdsourcing,
     geotagging, reputation micro-
         management, mobile
   advertisem...
augmented reality

 Augmented reality is an overhyped marketing tool
 Find usable applications
 People can be so loyal thr...
augmented reality

 Augmented reality is an overhyped marketing tool
 Find usable applications
 People can be so loyal thr...
augmented reality

 Augmented reality is an overhyped marketing tool
 Find usable applications
 People can be so loyal thr...
augmented reality

 Augmented reality is an overhyped marketing tool
 Find usable applications
 People can be so loyal thr...
augmented reality

 Augmented reality is an overhyped marketing tool
 Find usable applications
 People can be so loyal thr...
augmented reality

 Augmented reality is an overhyped marketing tool
 Find usable applications
 People can be so loyal thr...
augmented reality

 Augmented reality is an overhyped marketing tool
 Find usable applications
 People can be so loyal thr...
communicating 3.0
reading between the headlines




 ★ Google discusses with yelp, after acquired admob, teracent
 ★ Google launches Goggles...
reading between the headlines




 ★ Google discusses with yelp, after acquired admob, teracent
 ★ Google launches Goggles...
trends
trends

         Launch of
           Layar
reports admod and trend finding

          November
            2009




                      http://metrics.admob.com/
iphone handset growth
                  At Niobium we were also
                impressed to discover a niche
            ...
mobile online advertising models

 AdMob (Graphical Banner,Text Link ads on mobile
 web pages) (15K mobile sites, 1B ads)
...
reality advert

       Reality Advert aims to bring together
      content and platform providers along
        with adver...
ad concept
platform reality
     Reality Advert Server
     ARML


     Layar &
                 Twitter API      KMZ/        json/xm...
platform reality
                      Reality Advert Server
                      ARML
Crowd sourcing under
CC Attributio...
publishers - submit ad
  1D Data     Buy Ad Space   Custom 3D Data




            iGadget
developers - parse ad
                        Reality Advert
                            layar

               append




...
developers - show ad
developers - show ad
developers - show ad
developers - show ad
developers - show ad
advertisers - statistics
advertisers - statistics

Advanced
 Intuitive
Navigation
  Screen
advertisers - statistics

Advanced
 Intuitive
Navigation
  Screen


                      GIS Server for data
            ...
advertisers - statistics
                      Impressions
                       Time-series
Advanced
 Intuitive
Navigati...
future statistics goal

better, intuitive interface for
GIS Queries (buffering,
clustering, grouping, circles)
custom poly...
starbucks campaign




            Disclaimer: Free WiFi Tagging is an open data community effort and the
            laye...
starbucks campaign




            Disclaimer: Free WiFi Tagging is an open data community effort and the
            laye...
starbucks campaign




            Disclaimer: Free WiFi Tagging is an open data community effort and the
            laye...
starbucks campaign




            Disclaimer: Free WiFi Tagging is an open data community effort and the
            laye...
starbucks campaign




            Disclaimer: Free WiFi Tagging is an open data community effort and the
            laye...
starbucks campaign




            Disclaimer: Free WiFi Tagging is an open data community effort and the
            laye...
h1n1 flu shot campaign




                    http://www.impfaerzte.de/
integrated advertisement
stands inline view
stands inline view
corporate advertisement
business model

 Personalized marketing campaigns (create new targeted layers)
 Paid PPV/PPC Model
 Direct marketing campa...
competition complementarity

 3D advertisement spaces [ABSENSE]
 Groupon (voucher service)
 brighkite(keep in touch with y...
develop the client base
 detailed geomarketing statistics
 discussions with fourthsquare
 in Greece collaboration with (10...
Technologies*             info candy

 JEE, Seam, jBPM, Hibernate, JBOSS Rules.
 uDig, PostGIS, MapServer, Google Maps, Bi...
cooperations partners

 Google Health (US)
 Layar (NL)
 GeoAPI (US)
 firstmarkets (DE)
 Rento.gr
 everyone from the audienc...
cooperations partners

 Google Health (US)                 we are also looking for
                                  talen...
rento case study

 Same philosophy as ours, being agile in every aspect of
 their work 
 We share the same love for techno...
demo



   Fotos Georgiadis, CTO Rento.gr
application launch
application launch
Q&A




yiannis@niobiumlabs.com
dtogias@niobiumlabs.com

http://www.realityadvert.com
Q&A       We are sure you
                                were intrigued
                                   to port this
 ...
Reality Advert Slideshare
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Reality Advert Slideshare

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Published on

Reality Advert aims to bring together content and platform providers along with advertisers, helping them to design and execute integrated, location aware, campaigns through various web and mobile channels. In addition, allows users to manage and monitor their traffic and statistics and presented advanced geomarketing reports.

Published in: Technology

Reality Advert Slideshare

  1. 1. niobium labs people innovation brokers vast experience EU projects, summing over 25 years of FP6/FP7 EU programs experience areas of expertise span robotics, industrial design, electronics/VLSI design, graphical design, web 2.0, semantics. constant search for new ideas
  2. 2. idea crowdcasting, crowdsourcing, geotagging, reputation micro- management, mobile advertisement, voucher services, google street view, 3D warehouse, augmented reality, 3D Holography
  3. 3. augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  4. 4. augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  5. 5. augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  6. 6. augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  7. 7. augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  8. 8. augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  9. 9. augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition
  10. 10. communicating 3.0
  11. 11. reading between the headlines ★ Google discusses with yelp, after acquired admob, teracent ★ Google launches Goggles ★ Google launches business directories ★ Google launches voucher services ★ Augmented Reality Startups grow like mushrooms
  12. 12. reading between the headlines ★ Google discusses with yelp, after acquired admob, teracent ★ Google launches Goggles ★ Google launches business directories ★ Google launches voucher services ★ Augmented Reality Startups grow like mushrooms
  13. 13. trends
  14. 14. trends Launch of Layar
  15. 15. reports admod and trend finding November 2009 http://metrics.admob.com/
  16. 16. iphone handset growth At Niobium we were also impressed to discover a niche market of iphone business professionals asking for in-house applications under ESPA
  17. 17. mobile online advertising models AdMob (Graphical Banner,Text Link ads on mobile web pages) (15K mobile sites, 1B ads) Sms/Mms Campaigns. Wap platforms ads video ads, iphone API for ad fetching Status in Greece ? [Cosmote & VFGR -> myview, sms/ mms campaigns, grps ?)
  18. 18. reality advert Reality Advert aims to bring together content and platform providers along with advertisers, helping them to design and execute integrated, location aware, campaigns through various web and mobile channels. In addition, allows users to manage and monitor their traffic and statistics and presented advanced geomarketing reports.
  19. 19. ad concept
  20. 20. platform reality Reality Advert Server ARML Layar & Twitter API KMZ/ json/xml Junaio & GeoRSS KML services Wikitude* Augmented Google Twitter Mashups Reality Earth/Street Mobile Web
  21. 21. platform reality Reality Advert Server ARML Crowd sourcing under CC Attribution-Sharealike Layar & Twitter API KMZ/ json/xml Junaio & GeoRSS KML services Wikitude* Augmented Google Twitter Mashups Reality Earth/Street Mobile Web
  22. 22. publishers - submit ad 1D Data Buy Ad Space Custom 3D Data iGadget
  23. 23. developers - parse ad Reality Advert layar append junaio append
  24. 24. developers - show ad
  25. 25. developers - show ad
  26. 26. developers - show ad
  27. 27. developers - show ad
  28. 28. developers - show ad
  29. 29. advertisers - statistics
  30. 30. advertisers - statistics Advanced Intuitive Navigation Screen
  31. 31. advertisers - statistics Advanced Intuitive Navigation Screen GIS Server for data clustering and areas management
  32. 32. advertisers - statistics Impressions Time-series Advanced Intuitive Navigation Screen GIS Server for data clustering and areas management
  33. 33. future statistics goal better, intuitive interface for GIS Queries (buffering, clustering, grouping, circles) custom polygon definition) sentiment analysis full GWT UI and iGoogle, drag and drop gestures.
  34. 34. starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  35. 35. starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  36. 36. starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  37. 37. starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  38. 38. starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  39. 39. starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept
  40. 40. h1n1 flu shot campaign http://www.impfaerzte.de/
  41. 41. integrated advertisement
  42. 42. stands inline view
  43. 43. stands inline view
  44. 44. corporate advertisement
  45. 45. business model Personalized marketing campaigns (create new targeted layers) Paid PPV/PPC Model Direct marketing campaigns Model Creations Integrated Media Campaigns Design (web site, mobile platform) Geographical Data Hosting and Data Quality Services Reviews and trend analysis with advanced demographics and data mining
  46. 46. competition complementarity 3D advertisement spaces [ABSENSE] Groupon (voucher service) brighkite(keep in touch with your friends) Gowalla (share experiences) loopt foursquare
  47. 47. develop the client base detailed geomarketing statistics discussions with fourthsquare in Greece collaboration with (10) cities, geolocate open geodata and provide them as ad platforms twitter apps for integration with twitter geoRSS free geocoding services direct and inverse extra layers on layar and free data hosting ad distribution to popular geo location applications presence in Mobile World Barcelona
  48. 48. Technologies* info candy JEE, Seam, jBPM, Hibernate, JBOSS Rules. uDig, PostGIS, MapServer, Google Maps, Bing Maps, Yahoo Maps (and all geocoding services). Google App Engine (python, java) Amazon EC2, RDS. (Custom GIS Ubuntu AMI’s) Clients Centric (ESRI technologies, Oracle Spatial, MSSQL Spatial 2008) Blender API, warehouse 3D custom API ;-), Google Sketch-up.
  49. 49. cooperations partners Google Health (US) Layar (NL) GeoAPI (US) firstmarkets (DE) Rento.gr everyone from the audience interested !!
  50. 50. cooperations partners Google Health (US) we are also looking for talented young people that Layar (NL) love to create things! GeoAPI (US) firstmarkets (DE) Rento.gr everyone from the audience interested !!
  51. 51. rento case study Same philosophy as ours, being agile in every aspect of their work  We share the same love for technology and innovation We both cannot care more about Data and QA!!! They understand the benefits of mobile marketing, geomarketing and information on the go!
  52. 52. demo Fotos Georgiadis, CTO Rento.gr
  53. 53. application launch
  54. 54. application launch
  55. 55. Q&A yiannis@niobiumlabs.com dtogias@niobiumlabs.com http://www.realityadvert.com
  56. 56. Q&A We are sure you were intrigued to port this technology to your domain! Let us know since yiannis@niobiumlabs.com interdisciplinary dtogias@niobiumlabs.com approaches is a win win game. http://www.realityadvert.com

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