Reality Advert Slideshare

niobium labs people innovation brokers vast experience EU projects, summing over 25 years of FP6/FP7 EU programs experience areas of expertise span robotics, industrial design, electronics/VLSI design, graphical design, web 2.0, semantics. constant search for new ideas

idea crowdcasting, crowdsourcing, geotagging, reputation micro- management, mobile advertisement, voucher services, google street view, 3D warehouse, augmented reality, 3D Holography

augmented reality Augmented reality is an overhyped marketing tool Find usable applications People can be so loyal through augmented 2004 Hype for software/plugin marketing fails. Second life hype raising. Are we living it again ? Use Flash!!! No proper hardware! GPS vs Image and Face Recognition

communicating 3.0

reading between the headlines ★ Google discusses with yelp, after acquired admob, teracent ★ Google launches Goggles ★ Google launches business directories ★ Google launches voucher services ★ Augmented Reality Startups grow like mushrooms

trends

trends Launch of Layar

reports admod and trend ﬁnding November 2009 http://metrics.admob.com/

iphone handset growth At Niobium we were also impressed to discover a niche market of iphone business professionals asking for in-house applications under ESPA

mobile online advertising models AdMob (Graphical Banner,Text Link ads on mobile web pages) (15K mobile sites, 1B ads) Sms/Mms Campaigns. Wap platforms ads video ads, iphone API for ad fetching Status in Greece ? [Cosmote & VFGR -> myview, sms/ mms campaigns, grps ?)

reality advert Reality Advert aims to bring together content and platform providers along with advertisers, helping them to design and execute integrated, location aware, campaigns through various web and mobile channels. In addition, allows users to manage and monitor their trafﬁc and statistics and presented advanced geomarketing reports.

ad concept

platform reality Reality Advert Server ARML Layar & Twitter API KMZ/ json/xml Junaio & GeoRSS KML services Wikitude* Augmented Google Twitter Mashups Reality Earth/Street Mobile Web

platform reality Reality Advert Server ARML Crowd sourcing under CC Attribution-Sharealike Layar & Twitter API KMZ/ json/xml Junaio & GeoRSS KML services Wikitude* Augmented Google Twitter Mashups Reality Earth/Street Mobile Web

publishers - submit ad 1D Data Buy Ad Space Custom 3D Data iGadget

developers - parse ad Reality Advert layar append junaio append

developers - show ad

advertisers - statistics

advertisers - statistics Advanced Intuitive Navigation Screen

advertisers - statistics Advanced Intuitive Navigation Screen GIS Server for data clustering and areas management

advertisers - statistics Impressions Time-series Advanced Intuitive Navigation Screen GIS Server for data clustering and areas management

future statistics goal better, intuitive interface for GIS Queries (buffering, clustering, grouping, circles) custom polygon deﬁnition) sentiment analysis full GWT UI and iGoogle, drag and drop gestures.

starbucks campaign Disclaimer: Free WiFi Tagging is an open data community effort and the layer is only used for demonstration purposes as a proof of concept

h1n1 ﬂu shot campaign http://www.impfaerzte.de/

integrated advertisement

stands inline view

corporate advertisement

business model Personalized marketing campaigns (create new targeted layers) Paid PPV/PPC Model Direct marketing campaigns Model Creations Integrated Media Campaigns Design (web site, mobile platform) Geographical Data Hosting and Data Quality Services Reviews and trend analysis with advanced demographics and data mining

competition complementarity 3D advertisement spaces [ABSENSE] Groupon (voucher service) brighkite(keep in touch with your friends) Gowalla (share experiences) loopt foursquare

develop the client base detailed geomarketing statistics discussions with fourthsquare in Greece collaboration with (10) cities, geolocate open geodata and provide them as ad platforms twitter apps for integration with twitter geoRSS free geocoding services direct and inverse extra layers on layar and free data hosting ad distribution to popular geo location applications presence in Mobile World Barcelona

Technologies* info candy JEE, Seam, jBPM, Hibernate, JBOSS Rules. uDig, PostGIS, MapServer, Google Maps, Bing Maps, Yahoo Maps (and all geocoding services). Google App Engine (python, java) Amazon EC2, RDS. (Custom GIS Ubuntu AMI’s) Clients Centric (ESRI technologies, Oracle Spatial, MSSQL Spatial 2008) Blender API, warehouse 3D custom API ;-), Google Sketch-up.

cooperations partners Google Health (US) Layar (NL) GeoAPI (US) ﬁrstmarkets (DE) Rento.gr everyone from the audience interested !!

cooperations partners Google Health (US) we are also looking for talented young people that Layar (NL) love to create things! GeoAPI (US) ﬁrstmarkets (DE) Rento.gr everyone from the audience interested !!

rento case study Same philosophy as ours, being agile in every aspect of their work We share the same love for technology and innovation We both cannot care more about Data and QA!!! They understand the beneﬁts of mobile marketing, geomarketing and information on the go!

demo Fotos Georgiadis, CTO Rento.gr

application launch

Q&A yiannis@niobiumlabs.com dtogias@niobiumlabs.com http://www.realityadvert.com

Q&A We are sure you were intrigued to port this technology to your domain! Let us know since yiannis@niobiumlabs.com interdisciplinary dtogias@niobiumlabs.com approaches is a win win game. http://www.realityadvert.com

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Reality Advert Slideshare

by Yiannis Doxaras on Dec 23, 2009

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Reality Advert Slideshare — Presentation Transcript