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Cheapcoffee Cheapcoffee Presentation Transcript

  • CHEAPCOFFEE CHEAP NEAR QUICK Synergy
Ventures
  • That’s what we call time to market dilbert.com 21/11/2010, disclaimer Scot Adams is not a founding member 2
  • in a world with so many choices
  • people attention is scattered, so smart buying is the secure way to attract customers
  • People get ecstatic for the sense of achievement when buying something for a reasonable price
  • The Future is ruled by smart phones
  • In late 2011 Smart phones penetration will catch feature phones
  • Unanswered question: Where do I find the best value for money or how I can create it
  • Solution: use wisdom of the crowd to communicate best prices and regulate the market
  • Build on top of that community and use collective intelligence to make better suggestions
  • Automatically create thousands of fan pages for every local coffee shop and connect it with it’s visitors
  • 3
050
000
 Facebook
demographics
  • Facebook


greek
popula+on
right
now* *
Oc
2010
  • Motivate the community to take some action!
  • Use the force of game dynamics and challenge them to play a game
  • Increase foot traffic and drive sales using trade offs on your product prices
  • Scan data from your audience and use them in a beneficial way for you
  • καλύτερα να σε πούνε cheapy παρά να φαληρίσεις
  • Use facebook as the social CRM to engage with fans and win the hearts and minds of your target audience
  • Connect
your
brand
with
innovaAon
  • guerilla marketing
  • doing
the
math up
to
8
million
 greeks
drink
coffee
once
a
day 



/
838.720
people
 in
Greek
facebook
18‐14** 













 10%
can
be
targeted
 via
an
 integrated
facebook
campaign *Nielsen
 **Facebook
Demographics

  • build‐a‐plaOorm‐and‐target‐niches
approach
 greeks
are
passionate
about
coffee,
 y‐genera+on,
students,
unemployed
and
early
 adopters
are
our
target
market
to
start
with so
...
we
use
coffee
as
the
ver+cal
to
achieve
 maximum
amount
of
downloads
(es+mated
 15K
)
and
user
engagement
to
contribute
 prices
and
likes
  • CHEAPx{Product or Vertical} CHEAP NEAR QUICK
  • mobile application iPhone
  • mobile application iPhone Planning
to
 submit
this
 week!!!
  • mobile application Android
  • mobile application Android scan
the
 QRCode
 to
download
 the
 applicaAon

  • http://cheapcoffee.gr
  • ‘‘The
greatest
advantages
will
go
to
the
first
 movers
who
embrace
this
shiD.
It's
not
too
 late’’ Adage
column
2009
  • where [....] order by price desc
  • Where do we sign! Synergy
Ventures