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Falkirk FC Power Of Partnership Presentation


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Power of Partnership Presentation

Power of Partnership Presentation

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  • 1. The Power Of Partnership
  • 2. The Bairn’s Story
  • 3. Our Club Heritage•Founded 1876•Integral part of Scottish football for 140 years•Scottish Cup Winners 1913•British Record Transfer fee in 1923•First ever televised floodlight match in 1953•Scottish Cup Winners 1957•Moved to Falkirk Stadium -June 2005•Promoted to SPL -May 2006•5 seasons in SPL•3 national semi finals•Scottish Cup Final -2009•2009 Europa League Qualification•20 International Caps (In the last 5 years)
  • 4. Our Home – The Falkirk Stadium
  • 5. Our Home – The Falkirk Stadium•Falkirk Football Club play at The Falkirk Stadium•The Stadium is 8 years old•Falkirk Stadium attracts 81,000 visitors annually•Capacity of 9,120•Average attendance 4,500•2 Banqueting Suites•4 Executive Boxes on a Matchday,• 3 Matchday lounges (400 max corporate capacity)
  • 6. Our Home – ‘The Academy’ at The University of Stirling
  • 7. Our Home – The Academy at Stirling University alongside the Scottish Institute of SportFacts•7 + Development Squads•Over 25 Youth Internationals•Production of Club’s Record Sale•56% of current first team squad Academy graduates•6 years in succession a top level performance club inYouth DevelopmentFuture Plans•Recent Development of Scotland’s First School ofFootball Partnership with Education•Continued development of School of Football•Evolution to any future new tier of increased criteria•Development of partnerships with local boys clubs
  • 8. Falkirk - Your Futures in Falkirk•Falkirk Population: 34,071 (2007 estimate)•Wider Falkirk Area includes Grangemouth, Larbert and Stenhousemuir: Overall Population 97,180•5th Largest Urban Area in Scotland The area has an equally high reputation for its new residential, retail, heritage and leisure developments. •The Falkirk Steeple: widely regarded as the centre point of the town •The Falkirk Wheel: The only rotary canal connector in the world The Falkirk Area occupies a central position in Scotland on the key motorway, rail and canal routes and within easy reach of Edinburgh and Glasgow
  • 9. Our Supporters – The BairnsOur passionate supporters are the lifebloodof the Club. Following the team far andwide, there are very few places in the worldyou will not find a Falkirk fan.•2,700 season ticket holders•Average home attendance of 4,500•78% male fans & 22% female fans, betterthan National Average of 21.6%•49.6% of attendees are between 24 –44years old•Increase of 50% this season in Familyseason tickets•Loyalty to Falkirk FC. i.e., loyalty moreimportant than the cost of tickets•15% of fans will attend 6 away matches ormore
  • 10. Falkirk FC – Community Foundation
  • 11. The Community Club – Sport in the Community Mission Statement•To provide opportunitiesfor children and adults toplay and coach football• To retain their interestin football• To keep them involvedin the game as players,coaches, volunteers andsupporters
  • 12. The Community Club - PrideHere at Falkirk Football Club we are considered tohave the best Community set up in Scotland, Weare the only professional Club in Scotland toreceive the SFA Community Clubmark Award.We have also received Local Business of the Yearon a number of occasions, all thanks to the hardwork and effort put in by our staff.Recently The Community Department went intopartnership with Stirling Albion’s Communityprogramme which will benefit both clubs in thelong term.First partnership of its kind in Scotland.
  • 13. Falkirk FC – Learning Centre
  • 14. The Learning CentreFor the past 4 years we have worked with the following...* Long term unemployed people* Lone parents* Disengaged youths & school leavers* Ex-offendersTo assist them into any of the following....* Work* Further education* Apprenticeships* Work placements* Volunteering
  • 15. The Learning CentreWe use sport to engage those hardest to reach andfocus on building confidence, motivation, self esteemand ability.We have a 95% success rate ( pre recession )76% rate ( during recession )We have trained Chelsea FC, Portsmouth FC,Sunderland FC and Everton FC to deliver our uniqueprogrammes and won numerous awards.We have engaged with nearly 1000 people locally andhelped those individuals to find work and reduce childpoverty
  • 16. The Irn Bru Scottish Football League 1st DivAn organisation which supportsthe game through…•Loyalty•Integrity Strength in Scottish Football•Passion Over 3,000,000 fans attend SFL & SPL games•Purpose each season•Freedom to Succeed Over 250,000 attend League Cup ties 1/55 of population regularly attends games. The highest attendance per head of any population in Europe Over 2.7 million daily reach of newspapers
  • 17. Why a Falkirk FC Partnership?A sporting partnership will amplify your current marketing efforts through the following characteristics - Become synonymous in the region thanks to the strongest show of support Increase brand for Falkirk Football Club Create a tangible point- awareness and recall of-difference from through football’s heavy competition through a media exposure and it’s high profile association permanency throughout with a 134 year old the year Football Club Associate your brand with the positive values of the game and its athletes such as dedication, enthusiasm, respect, commitment and performance
  • 18. Falkirk FC – Sponsorship ContinuumA sporting partnership will amplify your current marketing efforts through the following characteristics - Corporate FFC Hospitality Marketing Legends Football New Academy Media Football Public Operations Relations Community Relations
  • 19. Brand Awareness - Shirt SponsorShirt Sponsorship - with logo emblazoned on all 1st team Home, Away and limited editionreplica shirts.
  • 20. Brand AwarenessPresenting Sponsor Assets•Permanent ground signage throughout the pitchside area, both inside and outside TV arcs•Presence on all corporate literature, mail outs and brochures (including corporatebrochures, headed paper, season ticket mail outs, email footers)•Adverts in every home matchday programme, logo on front of every home matchdayprogramme, each matchday programme is viewed by 3 people on average•Branding on tickets, season tickets, hospitality passes and team sheet branding
  • 21. Brand Awareness - Presenting Sponsor Assets
  • 22. Brand Awareness – New MediaPresenting Sponsor Assets•Key placement on website header throughoutthe season•Key placement on email headers for all emailcampaigns, with link to your company website.•One online feature/competition hosted on theofficial Falkirk Football Club website•Website story and shirt sponsorship pressrelease to all media outlets and official clubwebsite
  • 23. Brand Awareness – New•1,023,923 Visits each season•251,895 Unique Visitors each season•3,042,782 Page Views each season•4,000+ Members registered on mailing list•400 – 600 subscribers to Falkirk•Prominent coverage on leading website•Online highlights of league games•100,000+ users watch clips across the leagueeach week
  • 24. Brand Awareness – Local & National PressLocally•Falkirk Herald -Scotland’s largest local newspaper, 28,000 circulation, 150,000readership•Official Media Partner of Falkirk FCNationally•Wall-to-wall coverage of Scottish football across national titles•Coverage via weekly preview and post match press conferences
  • 25. Case Study Budvar-Aim was to build visibility and profile within Scotland Initiatives included:•Falkirk on Tap – series of meet the Fansevents•The Budvar Club – pre/post match social clubfacility•Trip to Ceske Budejovice – 500 strong fan visitto the Budvar Brewery
  • 26. Case StudyResults•Increase in Trade Sales + 48%•Increase in Take Home Sales +35%•Advertising Spend Equivalent -£646,984.72•Commendation Award at the Scottish Businessin Sport Awards
  • 27. Rights Designation as the ‘Official Shirt Sponsor of Falkirk Football Club’ Falkirk FC brand intellectual property rights – Use of brand and logos with prior Club approval Opportunity to cross promote with Falkirk FC partners