LAS VEGAS CITY HALL

It all started with the plan to move Zappos Headquarters to the former City
Hall building in Downtown...
APPLE

The Google, Nike, and Apple campuses are all amazing. And Zappos considered
creating a similar HQ and polled their ...
ENTREPRENEURS

―What would you be
passionate about doing for 10
years even if you never made
a dime?‖
NIKE

Or what about Nike’s World Headquarters? They have a swimming pool,
soccer fields, volley ball courts, workout facil...
GOOGLE

There are some corporate campuses that you never have to leave—with
dining options, outdoor recreation, gardens, e...
DOGGY DAY CARE

When Zappos employees were surveyed about the amenities they would prefer
to have in their new campus, dog...
NYU CAMPUS

Rather than build a campus that’s insular, that doesn’t create reasons for people to
leave, Zappos decided tha...
DOWNTOWN VEGAS
FREMONT EAST
FREMONT EAST

Surrounding the future Zappos HQ is an amazing neighborhood called Fremont
East. It’s filled with bars, rest...
FREMONT EAST

It’s actually one of the most community-focused neighborhoods you can
imagine—in the place you would least e...
ENTREPRENEURS

―What would you be
passionate about doing for 10
years even if you never made
a dime?‖
DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate
THE BIG BET

Accelerating
Collisions, Co-Learning, and Connectedness
THE BIG BET

Accelerating
Collisions, Co-Learning, and Connectedness

…will lead to…
Happiness, Luckiness, Innovation, and...
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
ROI
VS

ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On C...
ROI
VS

ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Retur...
ROI
VS

ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Retur...
DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate
$50M SMALL BUSINESS
$50M SMALL BUSINESS
Criteria
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or ...
$50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Promote Collisions
Execution Ability
Sustainable
Unique or ...
NATALIE

This is Chef Natalie Young. Her restaurant EAT is our first small business
investment to open. Formerly, she work...
NATALIE
NATALIE
NATALIE
NATALIE
NATALIE

EAT officially opened for business in September, 2012..
CHECKS CASHED
CHECK CASHING
SARAH

This is Sarah Nisperos, a
lifelong fashionista who was
able to follow her passion
after a small business
investment...
SARAH

This is her
boutique, Coterie, which is
the first fashion retail
operation in the Fremont
East area of Downtown.
SARAH
SHIPPING CONTAINERS
SHIPPING CONTAINERS
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
CONTAINER PARK
MEDICAL CLINIC
$50M TECH STARTUPS

We’re investing $50 million dollars in tech that are located here or are
willing to move their operati...
$50M TECH STARTUPS
COWORKING

https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
COWORKING
COWORKING
LEARNING VILLAGE
LEARNING VILLAGE
GOLD SPIKE COWORKING
LOUNGE
GOLD SPIKE COWORKING
LOUNGE
CITY AS A STARTUP

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
CITY AS A STARTUP

We’re working with Venture for America and have brought 14 of their Fellows
to work in Downtown Las Veg...
$50M EDUCATION, ARTS,
CULTURE

9th Bridge School
$50M EDUCATION, ARTS,
CULTURE
$50M EDUCATION, ARTS,
CULTURE
We’re
investing
in
organizatio
ns like
First
Friday, to
support
gathering
of the
community
a...
$50M
EDUCATION, ARTS, CULTURE

http://mikerossart.net/images/mikeross_enter.jpg
$50M EDUCATION, ARTS,
CULTURE

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
LIFE IS BEAUTIFUL
$200M REAL ESTATE
We’re inspired by the book
Triumph of the City and the
idea that knowledge is more
powerful than space.
...
WHEN CITIES DOUBLE IN
SIZE
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelera...
3 INGREDIENTS FOR
SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to colli...
HOW TO ACCELERATE
LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office

Density in the city
Col...
OUR SECRET WEAPON

When people come to visit us in Downtown Las Vegas, they find
exactly what we found. A place that is vi...
LEARNINGS FROM TED,
SUMMIT SERIES, SXSW,
BIF…
Curated Content
Serendipity
Learning
Connections
Community
DOWNTOWN VEGAS
EVERY DAY
Curated Content
Serendipity
Learning
Connections
Community
Fremont St. & Las Vegas
Blvd.
Fremont St. & Las Vegas
Blvd.
INSPIRE THEATER

Opened December 2013
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
INSPIRE THEATER
DOWNTOWN VEGAS
MONTHLY CADENCE
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week
FASHION INCUBATOR
STITCH FACTORY
FASHION INCUBATOR
STITCH FACTORY
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days...
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days...
RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the neighborhood?
3-4 hours/day
x 7 days...
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/we...
RETURN ON
COLLISIONS
ROC

“SUBSCRIBE”
TO
DOWNTOWN
RETURN ON
COLLISIONS
ROC
1. 100 residents per acre

2. Street-level activity for residents to
collide
3. Culture of openne...
RETURN ON
COLLISIONS
ROC
1. 100 residents per acre

2. Street-level activity for residents to
collide
3. Culture of openne...
RETURN ON
COLLISIONS
ROC
100,000
RETURN ON
COLLISIONS
ROC
100,000 ―collisionable‖
RETURN ON
COLLISIONS
ROC
100,000 ―collisionable‖ community
RETURN ON
COLLISIONS
ROC
100,000 ―collisionable‖ community hours
RETURN ON
COLLISIONS
ROC
100,000 ―collisionable‖ community hours
per
RETURN ON
COLLISIONS
ROC
100,000 ―collisionable‖ community hours
per acre
RETURN ON
COLLISIONS
ROC
100,000 ―collisionable‖ community hours
per acre per
RETURN ON
COLLISIONS
ROC
100,000 ―collisionable‖ community hours
per acre per year
RETURN ON
COLLISIONS
ROC
100,000 ―collisionable‖ community hours
per acre per year

2.3 COLLISIONABLE
HOURS
PER SQUARE FOO...
THE BIG BET
3 GUIDING PRINCIPLES
Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall i...
50% OF HUMANS LIVE IN
CITIES
75% WILL LIVE IN CITIES IN
OUR LIFETIME
A GREAT
BRAND

is a story that never
stops unfolding.
A GREAT
BRAND, COMPANY

is a story that never
stops unfolding.
A GREAT
BRAND, COMPANY, CITY

is a story that never
stops unfolding.
A GREAT
BRAND, COMPANY, CITY

is a story that never
stops unfolding.
What is Downtown Project - February 2014
What is Downtown Project - February 2014
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What is Downtown Project - February 2014

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What is Downtown Project - February 2014

  1. 1. LAS VEGAS CITY HALL It all started with the plan to move Zappos Headquarters to the former City Hall building in Downtown Las Vegas. What could that campus look like? How could it influence the city around it? How could it help to revitalize Downtown?
  2. 2. APPLE The Google, Nike, and Apple campuses are all amazing. And Zappos considered creating a similar HQ and polled their employees about what kinds of amenities they would like at their workplace.
  3. 3. ENTREPRENEURS ―What would you be passionate about doing for 10 years even if you never made a dime?‖
  4. 4. NIKE Or what about Nike’s World Headquarters? They have a swimming pool, soccer fields, volley ball courts, workout facilities, and more.
  5. 5. GOOGLE There are some corporate campuses that you never have to leave—with dining options, outdoor recreation, gardens, even your dog. But how do the people there interact with the community around them?
  6. 6. DOGGY DAY CARE When Zappos employees were surveyed about the amenities they would prefer to have in their new campus, doggy day care was the number one request—not human day care..
  7. 7. NYU CAMPUS Rather than build a campus that’s insular, that doesn’t create reasons for people to leave, Zappos decided that it would be more interesting to create a campus that interacts with the community around it, that encourages people to interact serendipitously with people they might not otherwise meet. A campus that functions not only as a workplace, but also as a community gathering space.
  8. 8. DOWNTOWN VEGAS FREMONT EAST
  9. 9. FREMONT EAST Surrounding the future Zappos HQ is an amazing neighborhood called Fremont East. It’s filled with bars, restaurants, and shops run by local business owners. It’s the kind of neighborhood where people run into friends on the street, where any bar or restaurant you visit, you’ll see someone you know.
  10. 10. FREMONT EAST It’s actually one of the most community-focused neighborhoods you can imagine—in the place you would least expect it. Downtown Las Vegas. Downtown Project was created as its own entity with a mission to help to revitalize the neighborhood and catalyze the growth of the community.
  11. 11. ENTREPRENEURS ―What would you be passionate about doing for 10 years even if you never made a dime?‖
  12. 12. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  13. 13. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness
  14. 14. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity
  15. 15. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)…
  16. 16. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
  17. 17. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
  18. 18. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
  19. 19. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
  20. 20. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
  21. 21. $50M SMALL BUSINESS
  22. 22. $50M SMALL BUSINESS Criteria
  23. 23. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
  24. 24. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions
  25. 25. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability
  26. 26. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable
  27. 27. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
  28. 28. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
  29. 29. NATALIE This is Chef Natalie Young. Her restaurant EAT is our first small business investment to open. Formerly, she worked as a Chef on The Strip. And she was about to leave Las Vegas for good until she was able to follow her passion and fulfill her dream to open her own restaurant.
  30. 30. NATALIE
  31. 31. NATALIE
  32. 32. NATALIE
  33. 33. NATALIE
  34. 34. NATALIE EAT officially opened for business in September, 2012..
  35. 35. CHECKS CASHED
  36. 36. CHECK CASHING
  37. 37. SARAH This is Sarah Nisperos, a lifelong fashionista who was able to follow her passion after a small business investment from Downtown Project.
  38. 38. SARAH This is her boutique, Coterie, which is the first fashion retail operation in the Fremont East area of Downtown.
  39. 39. SARAH
  40. 40. SHIPPING CONTAINERS
  41. 41. SHIPPING CONTAINERS
  42. 42. CONTAINER PARK
  43. 43. CONTAINER PARK
  44. 44. CONTAINER PARK
  45. 45. CONTAINER PARK
  46. 46. MEDICAL CLINIC
  47. 47. $50M TECH STARTUPS We’re investing $50 million dollars in tech that are located here or are willing to move their operations to Downtown Las Vegas. Tech startups can grow rapidly and create jobs quickly. We believe you can change the world with a laptop.
  48. 48. $50M TECH STARTUPS
  49. 49. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
  50. 50. COWORKING
  51. 51. COWORKING
  52. 52. LEARNING VILLAGE
  53. 53. LEARNING VILLAGE
  54. 54. GOLD SPIKE COWORKING LOUNGE
  55. 55. GOLD SPIKE COWORKING LOUNGE
  56. 56. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
  57. 57. CITY AS A STARTUP We’re working with Venture for America and have brought 14 of their Fellows to work in Downtown Las Vegas. They are working with us at Downtown Project and related entities. VFA is a program that sends young, talented college graduates to work in startups to hone their entrepreneurial skills.
  58. 58. $50M EDUCATION, ARTS, CULTURE 9th Bridge School
  59. 59. $50M EDUCATION, ARTS, CULTURE
  60. 60. $50M EDUCATION, ARTS, CULTURE We’re investing in organizatio ns like First Friday, to support gathering of the community and the celebration of the local arts scene.
  61. 61. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
  62. 62. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  63. 63. LIFE IS BEAUTIFUL
  64. 64. LIFE IS BEAUTIFUL
  65. 65. LIFE IS BEAUTIFUL
  66. 66. LIFE IS BEAUTIFUL
  67. 67. $200M REAL ESTATE We’re inspired by the book Triumph of the City and the idea that knowledge is more powerful than space. When people live closely together, they interact more frequently which creates more opportunities for them to learn from each other. Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
  68. 68. WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation
  69. 69. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  70. 70. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
  71. 71. OUR SECRET WEAPON When people come to visit us in Downtown Las Vegas, they find exactly what we found. A place that is vibrant, interesting, and community-focused. And they want to stay, to move their companies here. They get it
  72. 72. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
  73. 73. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
  74. 74. Fremont St. & Las Vegas Blvd.
  75. 75. Fremont St. & Las Vegas Blvd.
  76. 76. INSPIRE THEATER Opened December 2013
  77. 77. INSPIRE THEATER
  78. 78. INSPIRE THEATER
  79. 79. INSPIRE THEATER
  80. 80. INSPIRE THEATER
  81. 81. INSPIRE THEATER
  82. 82. INSPIRE THEATER
  83. 83. INSPIRE THEATER
  84. 84. DOWNTOWN VEGAS MONTHLY CADENCE
  85. 85. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week
  86. 86. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week
  87. 87. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
  88. 88. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
  89. 89. FASHION INCUBATOR STITCH FACTORY
  90. 90. FASHION INCUBATOR STITCH FACTORY
  91. 91. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood?
  92. 92. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day
  93. 93. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week
  94. 94. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year
  95. 95. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 ―collisionable‖ hours/year
  96. 96. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community?
  97. 97. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day
  98. 98. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
  99. 99. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
  100. 100. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 ―collisionable‖ hours/year
  101. 101. RETURN ON COLLISIONS ROC “SUBSCRIBE” TO DOWNTOWN
  102. 102. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  103. 103. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
  104. 104. RETURN ON COLLISIONS ROC 100,000
  105. 105. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖
  106. 106. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community
  107. 107. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours
  108. 108. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours per
  109. 109. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours per acre
  110. 110. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours per acre per
  111. 111. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours per acre per year
  112. 112. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
  113. 113. THE BIG BET 3 GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
  114. 114. 50% OF HUMANS LIVE IN CITIES
  115. 115. 75% WILL LIVE IN CITIES IN OUR LIFETIME
  116. 116. A GREAT BRAND is a story that never stops unfolding.
  117. 117. A GREAT BRAND, COMPANY is a story that never stops unfolding.
  118. 118. A GREAT BRAND, COMPANY, CITY is a story that never stops unfolding.
  119. 119. A GREAT BRAND, COMPANY, CITY is a story that never stops unfolding.
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