Las Vegas City HallIt all
started with the plan to move Zappos Headquarters to the former CityHall building in Downtown Las Vegas. What could that campus look like?How could it influence the city around it? How could it help to revitalizeDowntown?
AppleThe Google, Nike, and Apple
campuses are all amazing. And Zapposconsidered creating a similar HQ and polled their employees about whatkinds of amenities they would like at their workplace.
Doggy Day CareWhen Zappos employees
were surveyed about the amenities they would prefer tohave in their new campus, doggy day care was the number one request—nothuman day care..
NYU CampusRather than build a
campus that’s insular, that doesn’t create reasons for peopleto leave, Zappos decided that it would be more interesting to create a campusthat interacts with the community around it, that encourages people to interactserendipitously with people they might not otherwise meet. A campus thatfunctions not only as a workplace, but also as a community gathering space.
Downtown Las Vegas Fremont EastSurrounding
the future Zappos HQ is an amazing neighborhood called FremontEast. It’s filled with bars, restaurants, and shops run by local business owners.It’s the kind of neighborhood where people run into friends on the street, whereany bar or restaurant you visit, you’ll see someone you know.
Downtown Las Vegas Fremont EastIt’s
actually one of the most community-focused neighborhoods you canimagine—in the place you would least expect it. Downtown Las Vegas.Downtown Project was created as its own entity with a mission to help torevitalize the neighborhood and catalyze the growth of the community.
ROI vs. ROC Instead of
maximizing short-term ROI: Return On Investment We focus on maximizing long-term ROC: Return On Community
THE BIG BET . .
. Accelerating Community, Learning & Serendipity …will lead to… Accelerating Happiness, Innovation & Productivity
$50M Small BusinessesWe’re investing in
up to 200 small businesses in Downtown Las Vegas. All ofthose Post-Its represent small business ideas. We have four criteria for smallbusinesses that we’re interested in: Are you passionate about your idea?Does your idea contribute to community in some way? Are you capable ofexecuting your business idea? Is your business model sustainable?
$50M Tech StartupsWe’re investing $50
I’mmillion dollars in techstartups like Romotive Romo!that are located here orare willing to move theiroperations to DowntownLas Vegas. Techstartups can growrapidly and create jobsquickly. We believe youcan change the worldwith a laptop.
$50M Tech StartupsWe’re also investing
in spaces for coworking, so startups can have affordableplaces to work where they can inspire each other and collaborate in ways thataccelerate innovation.
$50M Tech StartupsWe’re working with
Venture for America to bring up to ten of their Fellows toLas Vegas this year. They’ll be working with us on Downtown Project andtransitioning into positions with local startups. VFA is a program that sendsyoung, talented college graduates to work in startups to hone theirentrepreneurial skills.
$50M Education, Arts, CultureWe’re partnering
with Teach for America to bring 1,000 corps members andalumni to teach in the Clark County School District. We’re also planning to build aK-12 charter or private school in Downtown Las Vegas.
$200M Residential & Real Estate
We’re inspired by the book Triumph of the City and the idea that knowledge is more powerful than space. When people live closely together, they interact more frequently which creates more opportunities for them to learn from each other. Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
3 INGREDIENTS FOR SERENDIPITY 1.
Residential density of at least 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
GROUPS COLLIDINGDOWNTOWN 1. 2000 Zappos
employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
Learning from Zappos and Coworking
Culture is to a Company as Community is to a City Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
Our Secret Weapon …When people
come to visit us in Downtown Las Vegas, they find exactly whatwe found. A place that is vibrant, interesting, and community-focused. Andthey want to stay, to move their companies here. They get it.
LEARNING FROM TED, SUMMITSERIES, SXSW…
Curated Content Serendipity Learning Connections CommunityWe’re creating a space where innovators, dreamers, doers, and throughleaders from around the world can come to share ideas in Downtown LasVegas—to enrich the community, to inspire us all. Call it a Downtown Mini-Residency program.
OUR BIG BET…3 Guiding Principles
Accelerate: 1. Serendipity/Collisions 2. Community/Culture 3. Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about Downtown?