2010  DOWNTOWN WEST  ORANGE ALLIANCE ANNUAL REPORT
EAGLE ROCK
TORY CORNER
ST. MARK’S
THE VALLEY
National Main Street 4 Point Approach to Downtown Revitalization <ul><li>PROMOTION </li></ul><ul><li>ORGANIZATION </li></u...
PROMOTIONS <ul><li>Promotional events run by the Alliance bring </li></ul><ul><li>people to Downtown West Orange.  </li></...
PROMOTIONS <ul><li>6th Annual Downtown West Orange Street Fair </li></ul><ul><li>Sunday, May 30 th  11pm-5pm </li></ul><ul...
PROMOTIONS <ul><li>1st Annual Downtown Blues Festival  </li></ul><ul><li>Saturday, July 3rd </li></ul><ul><li>6:30-9:45pm ...
PROMOTIONS 20th Annual Downtown Classic 5K Run “ Mayor’s Run/Walk to Break the Silence” www.walkforovariancancer.com Sunda...
PROMOTIONS <ul><li>Farmers Market Friday, July 2nd- Friday October 29 th  12-6pm </li></ul><ul><li>Parking lot in back of ...
PROMOTIONS <ul><li>Downtown Holiday Open House </li></ul><ul><li>December 4th, 2010 </li></ul><ul><li>Breakfast with Santa...
BUSINESS DIRECTORY <ul><li>A business directory was created for downtown West Orange and was disseminated at all of our ma...
BUSINESS RETENTION <ul><li>WO vip  Discount Program </li></ul><ul><li>The number of participating downtown businesses is 3...
DESIGN COMMITTEE <ul><li>The Design Committee’s purpose is to create an attractive, coordinated and quality image of the d...
Downtown Maintenance Strong Partnership with the Department of Public Works
District Banners throughout the Year
HOLIDAY DECORATIONS <ul><li>The Alliance renegotiated their contract with Rileighs Decor and leased new holiday decoration...
STREETSCAPE IMPROVEMENTS $2.24 million in Federal Funding Eagle Rock & St. Mark’s sections of Downtown West Orange in Spri...
Improvements to Parking Lot #4 on Valley Road
New Downtown Wayfinding Parking Signs
FAÇADE IMPROVEMENTS <ul><li>Through the Alliance’s own expanded façade grant program, we were able to initiate improvement...
BUSINESS RETENTION/RECRUITMENT COMMITTEE <ul><li>This committee works to strengthen existing downtown businesses and, even...
BUSINESS RETENTION <ul><li>New Businesses </li></ul><ul><li>Ribbon Cuttings </li></ul><ul><li>Northfield Bagels Goodfellas...
New Investment in Downtown West Orange! Egan’s-104 Harrison  $98,000 Dunkin Donuts-382-390 Main $263,000
New Investment in Downtown West Orange! 296-298 Main $14,254 Don’s Liquor- 53 Washington St. $6,000
Business Assistance <ul><li>Business Owner Meet & Greets </li></ul><ul><li>How Your Business Can Save Energy and Money Usi...
ORGANIZATION <ul><li>The Organization Committee worked hard to promote the Downtown West Orange Alliance Main Street Progr...
New E-mail Newsletter <ul><li>A new bi-monthly E-mail newsletter was launched in March, 2009. </li></ul>In an effort to co...
Page 3 in the Outlook
Expanded Use of Social Networking Tools and On-Line News Outlets
WEBSITE   www.downtownwestorange.org <ul><li>Redesigned and continually updated  </li></ul><ul><li>Linked to the township’...
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2010 annual report presentation

  1. 1. 2010 DOWNTOWN WEST ORANGE ALLIANCE ANNUAL REPORT
  2. 2. EAGLE ROCK
  3. 3. TORY CORNER
  4. 4. ST. MARK’S
  5. 5. THE VALLEY
  6. 6. National Main Street 4 Point Approach to Downtown Revitalization <ul><li>PROMOTION </li></ul><ul><li>ORGANIZATION </li></ul><ul><li>DESIGN </li></ul><ul><li>BUSINESS RETENTION/RECRUITMENT </li></ul>
  7. 7. PROMOTIONS <ul><li>Promotional events run by the Alliance bring </li></ul><ul><li>people to Downtown West Orange. </li></ul><ul><li> Events are geared toward families of West </li></ul><ul><li>Orange and are meant to familiarize them with </li></ul><ul><li>the downtown businesses and to foster a sense of comfort and pride in their downtown. </li></ul>
  8. 8. PROMOTIONS <ul><li>6th Annual Downtown West Orange Street Fair </li></ul><ul><li>Sunday, May 30 th 11pm-5pm </li></ul><ul><li>Main Street in front of Town Hall </li></ul>
  9. 9. PROMOTIONS <ul><li>1st Annual Downtown Blues Festival </li></ul><ul><li>Saturday, July 3rd </li></ul><ul><li>6:30-9:45pm </li></ul><ul><li>Colgate Park </li></ul>
  10. 10. PROMOTIONS 20th Annual Downtown Classic 5K Run “ Mayor’s Run/Walk to Break the Silence” www.walkforovariancancer.com Sunday, October 3rd 10am Over 500 walkers/runners registered Over $70,000 raised for Ovarian Cancer
  11. 11. PROMOTIONS <ul><li>Farmers Market Friday, July 2nd- Friday October 29 th 12-6pm </li></ul><ul><li>Parking lot in back of Town Hall </li></ul>
  12. 12. PROMOTIONS <ul><li>Downtown Holiday Open House </li></ul><ul><li>December 4th, 2010 </li></ul><ul><li>Breakfast with Santa at Our Lady of Lourdes </li></ul><ul><li>Reading in a Winter Wonderland at the WO Library </li></ul><ul><li>Crafts with Kids at the Police Sub-Station </li></ul><ul><li>Llewellyn Park Tours with Council Members as Tour Guides </li></ul><ul><li>Pictures with Santa at Supreme Bakery </li></ul><ul><li>Old-Fashioned Dickens Carolers in the Valley </li></ul>
  13. 13. BUSINESS DIRECTORY <ul><li>A business directory was created for downtown West Orange and was disseminated at all of our major events throughout the year. </li></ul><ul><li>In 2011, a new, improved business directory will be re-designed and published. </li></ul>
  14. 14. BUSINESS RETENTION <ul><li>WO vip Discount Program </li></ul><ul><li>The number of participating downtown businesses is 32. </li></ul><ul><li>We receive at least a dozen calls from residents asking us to send them a discount card after the Outlook comes out. </li></ul><ul><li>This program has been very successful in keeping the downtown and its businesses in the forefront of the residents minds. </li></ul><ul><li>In 2011 a mailing will go out to all non-participating businesses to get more downtown involvement. </li></ul>
  15. 15. DESIGN COMMITTEE <ul><li>The Design Committee’s purpose is to create an attractive, coordinated and quality image of the downtown by capitalizing on its unique assets and heritage. </li></ul>
  16. 16. Downtown Maintenance Strong Partnership with the Department of Public Works
  17. 17. District Banners throughout the Year
  18. 18. HOLIDAY DECORATIONS <ul><li>The Alliance renegotiated their contract with Rileighs Decor and leased new holiday decorations for the downtown district that include banners and lighted snowflakes. This renegotiated contract will save the Alliance $5,000 a year. </li></ul>
  19. 19. STREETSCAPE IMPROVEMENTS $2.24 million in Federal Funding Eagle Rock & St. Mark’s sections of Downtown West Orange in Spring of 2011 <ul><li>New Crosswalks & Traffic Signals </li></ul><ul><li>Pedestrian Lighting </li></ul><ul><li>New Sidewalks, Benches, Trash Receptacles & Planters </li></ul>
  20. 20. Improvements to Parking Lot #4 on Valley Road
  21. 21. New Downtown Wayfinding Parking Signs
  22. 22. FAÇADE IMPROVEMENTS <ul><li>Through the Alliance’s own expanded façade grant program, we were able to initiate improvements to 11 downtown businesses in 2010. Businesses and property owners invested $52,000 of their own money in these improvements with the Downtown Alliance giving out $16,000 in matching grants </li></ul>
  23. 23. BUSINESS RETENTION/RECRUITMENT COMMITTEE <ul><li>This committee works to strengthen existing downtown businesses and, eventually, to recruit additional businesses resulting in an improved retail mix, a stronger tax base and a stable role for the downtown as a major contributor to the community’s economy. </li></ul>
  24. 24. BUSINESS RETENTION <ul><li>New Businesses </li></ul><ul><li>Ribbon Cuttings </li></ul><ul><li>Northfield Bagels Goodfellas Pizza </li></ul>
  25. 25. New Investment in Downtown West Orange! Egan’s-104 Harrison $98,000 Dunkin Donuts-382-390 Main $263,000
  26. 26. New Investment in Downtown West Orange! 296-298 Main $14,254 Don’s Liquor- 53 Washington St. $6,000
  27. 27. Business Assistance <ul><li>Business Owner Meet & Greets </li></ul><ul><li>How Your Business Can Save Energy and Money Using New Jersey’s Clean Energy Program </li></ul><ul><li>Wednesday, March 10, 2010 </li></ul><ul><li>5:30pm-7:00pm </li></ul><ul><li>Due Amici, 450 Main Street </li></ul>
  28. 28. ORGANIZATION <ul><li>The Organization Committee worked hard to promote the Downtown West Orange Alliance Main Street Program throughout the community. </li></ul>
  29. 29. New E-mail Newsletter <ul><li>A new bi-monthly E-mail newsletter was launched in March, 2009. </li></ul>In an effort to communicate regularly to businesses, property owners and shoppers in Downtown West Orange, the Downtown West Orange Alliance launched a monthly e-mail newsletter in March of 2009. This electronic newsletter provides information on downtown events, new store openings, construction updates, proposals etc. 
  30. 30. Page 3 in the Outlook
  31. 31. Expanded Use of Social Networking Tools and On-Line News Outlets
  32. 32. WEBSITE www.downtownwestorange.org <ul><li>Redesigned and continually updated </li></ul><ul><li>Linked to the township’s official website as well as other related sites and Downtown businesses like Supreme Bakery and Cecil’s Jazz Club & Restaurant. </li></ul><ul><li>The site explains the Alliance’s work and goals and serves to advertise our events and our projects. </li></ul><ul><li>A new interactive mapping service has been added to help shoppers find their favorite downtown businesses. </li></ul>
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