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2010 annual report presentation

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  • 1. 2010 DOWNTOWN WEST ORANGE ALLIANCE ANNUAL REPORT
  • 2. EAGLE ROCK
  • 3. TORY CORNER
  • 4. ST. MARK’S
  • 5. THE VALLEY
  • 6. National Main Street 4 Point Approach to Downtown Revitalization
    • PROMOTION
    • ORGANIZATION
    • DESIGN
    • BUSINESS RETENTION/RECRUITMENT
  • 7. PROMOTIONS
    • Promotional events run by the Alliance bring
    • people to Downtown West Orange.
    • Events are geared toward families of West
    • Orange and are meant to familiarize them with
    • the downtown businesses and to foster a sense of comfort and pride in their downtown.
  • 8. PROMOTIONS
    • 6th Annual Downtown West Orange Street Fair
    • Sunday, May 30 th 11pm-5pm
    • Main Street in front of Town Hall
  • 9. PROMOTIONS
    • 1st Annual Downtown Blues Festival
    • Saturday, July 3rd
    • 6:30-9:45pm
    • Colgate Park
  • 10. PROMOTIONS 20th Annual Downtown Classic 5K Run “ Mayor’s Run/Walk to Break the Silence” www.walkforovariancancer.com Sunday, October 3rd 10am Over 500 walkers/runners registered Over $70,000 raised for Ovarian Cancer
  • 11. PROMOTIONS
    • Farmers Market Friday, July 2nd- Friday October 29 th 12-6pm
    • Parking lot in back of Town Hall
  • 12. PROMOTIONS
    • Downtown Holiday Open House
    • December 4th, 2010
    • Breakfast with Santa at Our Lady of Lourdes
    • Reading in a Winter Wonderland at the WO Library
    • Crafts with Kids at the Police Sub-Station
    • Llewellyn Park Tours with Council Members as Tour Guides
    • Pictures with Santa at Supreme Bakery
    • Old-Fashioned Dickens Carolers in the Valley
  • 13. BUSINESS DIRECTORY
    • A business directory was created for downtown West Orange and was disseminated at all of our major events throughout the year.
    • In 2011, a new, improved business directory will be re-designed and published.
  • 14. BUSINESS RETENTION
    • WO vip Discount Program
    • The number of participating downtown businesses is 32.
    • We receive at least a dozen calls from residents asking us to send them a discount card after the Outlook comes out.
    • This program has been very successful in keeping the downtown and its businesses in the forefront of the residents minds.
    • In 2011 a mailing will go out to all non-participating businesses to get more downtown involvement.
  • 15. DESIGN COMMITTEE
    • The Design Committee’s purpose is to create an attractive, coordinated and quality image of the downtown by capitalizing on its unique assets and heritage.
  • 16. Downtown Maintenance Strong Partnership with the Department of Public Works
  • 17. District Banners throughout the Year
  • 18. HOLIDAY DECORATIONS
    • The Alliance renegotiated their contract with Rileighs Decor and leased new holiday decorations for the downtown district that include banners and lighted snowflakes. This renegotiated contract will save the Alliance $5,000 a year.
  • 19. STREETSCAPE IMPROVEMENTS $2.24 million in Federal Funding Eagle Rock & St. Mark’s sections of Downtown West Orange in Spring of 2011
    • New Crosswalks & Traffic Signals
    • Pedestrian Lighting
    • New Sidewalks, Benches, Trash Receptacles & Planters
  • 20. Improvements to Parking Lot #4 on Valley Road
  • 21. New Downtown Wayfinding Parking Signs
  • 22. FAÇADE IMPROVEMENTS
    • Through the Alliance’s own expanded façade grant program, we were able to initiate improvements to 11 downtown businesses in 2010. Businesses and property owners invested $52,000 of their own money in these improvements with the Downtown Alliance giving out $16,000 in matching grants
  • 23. BUSINESS RETENTION/RECRUITMENT COMMITTEE
    • This committee works to strengthen existing downtown businesses and, eventually, to recruit additional businesses resulting in an improved retail mix, a stronger tax base and a stable role for the downtown as a major contributor to the community’s economy.
  • 24. BUSINESS RETENTION
    • New Businesses
    • Ribbon Cuttings
    • Northfield Bagels Goodfellas Pizza
  • 25. New Investment in Downtown West Orange! Egan’s-104 Harrison $98,000 Dunkin Donuts-382-390 Main $263,000
  • 26. New Investment in Downtown West Orange! 296-298 Main $14,254 Don’s Liquor- 53 Washington St. $6,000
  • 27. Business Assistance
    • Business Owner Meet & Greets
    • How Your Business Can Save Energy and Money Using New Jersey’s Clean Energy Program
    • Wednesday, March 10, 2010
    • 5:30pm-7:00pm
    • Due Amici, 450 Main Street
  • 28. ORGANIZATION
    • The Organization Committee worked hard to promote the Downtown West Orange Alliance Main Street Program throughout the community.
  • 29. New E-mail Newsletter
    • A new bi-monthly E-mail newsletter was launched in March, 2009.
    In an effort to communicate regularly to businesses, property owners and shoppers in Downtown West Orange, the Downtown West Orange Alliance launched a monthly e-mail newsletter in March of 2009. This electronic newsletter provides information on downtown events, new store openings, construction updates, proposals etc. 
  • 30. Page 3 in the Outlook
  • 31. Expanded Use of Social Networking Tools and On-Line News Outlets
  • 32. WEBSITE www.downtownwestorange.org
    • Redesigned and continually updated
    • Linked to the township’s official website as well as other related sites and Downtown businesses like Supreme Bakery and Cecil’s Jazz Club & Restaurant.
    • The site explains the Alliance’s work and goals and serves to advertise our events and our projects.
    • A new interactive mapping service has been added to help shoppers find their favorite downtown businesses.

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