National Main Street 4 Point Approach to Downtown Revitalization
Promotional events run by the Alliance bring
people to Downtown West Orange.
Events are geared toward families of West
Orange and are meant to familiarize them with
the downtown businesses and to foster a sense of comfort and pride in their downtown.
6th Annual Downtown West Orange Street Fair
Sunday, May 30 th 11pm-5pm
Main Street in front of Town Hall
1st Annual Downtown Blues Festival
Saturday, July 3rd
PROMOTIONS 20th Annual Downtown Classic 5K Run “ Mayor’s Run/Walk to Break the Silence” www.walkforovariancancer.com Sunday, October 3rd 10am Over 500 walkers/runners registered Over $70,000 raised for Ovarian Cancer
Farmers Market Friday, July 2nd- Friday October 29 th 12-6pm
Parking lot in back of Town Hall
Downtown Holiday Open House
December 4th, 2010
Breakfast with Santa at Our Lady of Lourdes
Reading in a Winter Wonderland at the WO Library
Crafts with Kids at the Police Sub-Station
Llewellyn Park Tours with Council Members as Tour Guides
Pictures with Santa at Supreme Bakery
Old-Fashioned Dickens Carolers in the Valley
A business directory was created for downtown West Orange and was disseminated at all of our major events throughout the year.
In 2011, a new, improved business directory will be re-designed and published.
WO vip Discount Program
The number of participating downtown businesses is 32.
We receive at least a dozen calls from residents asking us to send them a discount card after the Outlook comes out.
This program has been very successful in keeping the downtown and its businesses in the forefront of the residents minds.
In 2011 a mailing will go out to all non-participating businesses to get more downtown involvement.
The Design Committee’s purpose is to create an attractive, coordinated and quality image of the downtown by capitalizing on its unique assets and heritage.
Downtown Maintenance Strong Partnership with the Department of Public Works
District Banners throughout the Year
The Alliance renegotiated their contract with Rileighs Decor and leased new holiday decorations for the downtown district that include banners and lighted snowflakes. This renegotiated contract will save the Alliance $5,000 a year.
STREETSCAPE IMPROVEMENTS $2.24 million in Federal Funding Eagle Rock & St. Mark’s sections of Downtown West Orange in Spring of 2011
New Crosswalks & Traffic Signals
New Sidewalks, Benches, Trash Receptacles & Planters
Improvements to Parking Lot #4 on Valley Road
New Downtown Wayfinding Parking Signs
Through the Alliance’s own expanded façade grant program, we were able to initiate improvements to 11 downtown businesses in 2010. Businesses and property owners invested $52,000 of their own money in these improvements with the Downtown Alliance giving out $16,000 in matching grants
BUSINESS RETENTION/RECRUITMENT COMMITTEE
This committee works to strengthen existing downtown businesses and, eventually, to recruit additional businesses resulting in an improved retail mix, a stronger tax base and a stable role for the downtown as a major contributor to the community’s economy.
Northfield Bagels Goodfellas Pizza
New Investment in Downtown West Orange! Egan’s-104 Harrison $98,000 Dunkin Donuts-382-390 Main $263,000
New Investment in Downtown West Orange! 296-298 Main $14,254 Don’s Liquor- 53 Washington St. $6,000
Business Owner Meet & Greets
How Your Business Can Save Energy and Money Using New Jersey’s Clean Energy Program
Wednesday, March 10, 2010
Due Amici, 450 Main Street
The Organization Committee worked hard to promote the Downtown West Orange Alliance Main Street Program throughout the community.
New E-mail Newsletter
A new bi-monthly E-mail newsletter was launched in March, 2009.
In an effort to communicate regularly to businesses, property owners and shoppers in Downtown West Orange, the Downtown West Orange Alliance launched a monthly e-mail newsletter in March of 2009. This electronic newsletter provides information on downtown events, new store openings, construction updates, proposals etc.
Page 3 in the Outlook
Expanded Use of Social Networking Tools and On-Line News Outlets
Redesigned and continually updated
Linked to the township’s official website as well as other related sites and Downtown businesses like Supreme Bakery and Cecil’s Jazz Club & Restaurant.
The site explains the Alliance’s work and goals and serves to advertise our events and our projects.
A new interactive mapping service has been added to help shoppers find their favorite downtown businesses.