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Technology Roadmap Google Checkout, Oct 2009

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Presentation on my paper Value-Driven Technology Roadmapping, from Technological Forecasting and Social Change, Oct 2009.

Presentation on my paper Value-Driven Technology Roadmapping, from Technological Forecasting and Social Change, Oct 2009.

Published in: Business

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  • 1. Value-DrivenTechnology Road Map (VTRM) Google Checkout Security Technologies Dave Fenwick Tugrul Daim Nathasit GerdsriValue-Driven Technology Technology Roadmap (VTRM) Fenwick-Daim-Gerdsri – 4 May 2009
  • 2. Objective • Roadmap a software service utilizing: • Business marketing tools • Industry Environment, Customer Value Drivers, Competitive Feature Comparison • Decision-making tools • Delphi Pairwise Comparison, Hierarchical Decision Model, Tech Dev EnvelopeValue-Driven Technology Technology Roadmap (VTRM) 2 Fenwick-Daim-Gerdsri – 4 May 2009
  • 3. Google Checkout • Why Google Checkout? • Manageable • Self-contained • Good access to documentation • Scalable • TestableValue-Driven Technology Technology Roadmap (VTRM) 3 Fenwick-Daim-Gerdsri – 4 May 2009
  • 4. VTRM Process & ToolsValue-Driven Technology Technology Roadmap (VTRM) 4 Fenwick-Daim-Gerdsri – 4 May 2009
  • 5. SWOT Analysis 1. Assessment & MarketValue-Driven Technology Technology Roadmap (VTRM) 5 Fenwick-Daim-Gerdsri – 4 May 2009
  • 6. 5-Forces Diagram 2. Assessment & MarketValue-Driven Technology Technology Roadmap (VTRM) 6 Fenwick-Daim-Gerdsri – 4 May 2009
  • 7. Value Proposition 3a. Market & ServiceValue-Driven Technology Technology Roadmap (VTRM) 7 Fenwick-Daim-Gerdsri – 4 May 2009
  • 8. Value Proposition 3b. Value DriversValue-Driven Technology Technology Roadmap (VTRM) 8 Fenwick-Daim-Gerdsri – 4 May 2009
  • 9. VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM) 9 Fenwick-Daim-Gerdsri – 4 May 2009
  • 10. Competitive Features 4. Market & ServiceValue-Driven Technology Technology Roadmap (VTRM) 10 Fenwick-Daim-Gerdsri – 4 May 2009
  • 11. Perceptual Map 5. Service & TechnologyValue-Driven Technology Technology Roadmap (VTRM) 11 Fenwick-Daim-Gerdsri – 4 May 2009
  • 12. VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM) 12 Fenwick-Daim-Gerdsri – 4 May 2009
  • 13. VTRM Decision-Making ProcessValue-Driven Technology Technology Roadmap (VTRM) 13 Fenwick-Daim-Gerdsri – 4 May 2009
  • 14. Delphi Pairwise Comparison 6. Service & TechnologyValue-Driven Technology Technology Roadmap (VTRM) 14 Fenwick-Daim-Gerdsri – 4 May 2009
  • 15. Hierarchical Decision Model 7. Service & TechnologyValue-Driven Technology Technology Roadmap (VTRM) 15 Fenwick-Daim-Gerdsri – 4 May 2009
  • 16. Hierarchical Decision Model Sum of the Weighted ValuesValue-Driven Technology Technology Roadmap (VTRM) 16 Fenwick-Daim-Gerdsri – 4 May 2009
  • 17. Technology Development Envelope 8. Technology & RoadmapValue-Driven Technology Technology Roadmap (VTRM) 17 Fenwick-Daim-Gerdsri – 4 May 2009
  • 18. Technology Development Envelope Results GraphValue-Driven Technology Technology Roadmap (VTRM) 18 Fenwick-Daim-Gerdsri – 4 May 2009
  • 19. VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM) 19 Fenwick-Daim-Gerdsri – 4 May 2009
  • 20. Microsoft Excel ImplementationValue-Driven Technology Technology Roadmap (VTRM) 20 Fenwick-Daim-Gerdsri – 4 May 2009
  • 21. VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM) 21 Fenwick-Daim-Gerdsri – 4 May 2009
  • 22. Value-Driven Technology RoadmapValue-Driven Technology Technology Roadmap (VTRM) 22 Fenwick-Daim-Gerdsri – 4 May 2009
  • 23. Lessons Learned • Updates Always Required • Make it easy – automate if possible • Use Data-driven decision-making in future • Make it relevant – only useful if current • Reflect outside market & tech environment • Comparative Features List is the heart of the marketing & technology decision-making analysisValue-Driven Technology Technology Roadmap (VTRM) 23 Fenwick-Daim-Gerdsri – 4 May 2009