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Value-DrivenTechnology Road Map                               (VTRM)                                   Google Checkout    ...
Objective                •      Roadmap a software service utilizing:                      •      Business marketing tools...
Google Checkout                • Why Google                      Checkout?                      •     Manageable          ...
VTRM Process & ToolsValue-Driven Technology Technology Roadmap (VTRM)   4   Fenwick-Daim-Gerdsri – 4 May 2009
SWOT Analysis                                     1. Assessment & MarketValue-Driven Technology Technology Roadmap (VTRM) ...
5-Forces Diagram                                     2. Assessment & MarketValue-Driven Technology Technology Roadmap (VTR...
Value Proposition                                          3a. Market & ServiceValue-Driven Technology Technology Roadmap ...
Value Proposition                                               3b. Value DriversValue-Driven Technology Technology Roadma...
VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM)   9   Fenwick-Daim-Gerdsri – 4 May 2009
Competitive    Features    4. Market &    ServiceValue-Driven Technology Technology Roadmap (VTRM)   10   Fenwick-Daim-Ger...
Perceptual Map         5. Service &         TechnologyValue-Driven Technology Technology Roadmap (VTRM)   11   Fenwick-Dai...
VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM)   12   Fenwick-Daim-Gerdsri – 4 May 2009
VTRM Decision-Making                           ProcessValue-Driven Technology Technology Roadmap (VTRM)   13   Fenwick-Dai...
Delphi Pairwise Comparison                                     6. Service & TechnologyValue-Driven Technology Technology R...
Hierarchical Decision Model                                     7. Service & TechnologyValue-Driven Technology Technology ...
Hierarchical Decision Model                              Sum of the Weighted ValuesValue-Driven Technology Technology Road...
Technology Development Envelope                                 8. Technology & RoadmapValue-Driven Technology Technology ...
Technology Development Envelope                                                    Results GraphValue-Driven Technology Te...
VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM)   19   Fenwick-Daim-Gerdsri – 4 May 2009
Microsoft Excel ImplementationValue-Driven Technology Technology Roadmap (VTRM)   20   Fenwick-Daim-Gerdsri – 4 May 2009
VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM)   21   Fenwick-Daim-Gerdsri – 4 May 2009
Value-Driven Technology RoadmapValue-Driven Technology Technology Roadmap (VTRM)   22   Fenwick-Daim-Gerdsri – 4 May 2009
Lessons Learned         •      Updates Always Required               •      Make it easy – automate if possible           ...
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Technology Roadmap Google Checkout, Oct 2009

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Presentation on my paper Value-Driven Technology Roadmapping, from Technological Forecasting and Social Change, Oct 2009.

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Transcript of "Technology Roadmap Google Checkout, Oct 2009"

  1. 1. Value-DrivenTechnology Road Map (VTRM) Google Checkout Security Technologies Dave Fenwick Tugrul Daim Nathasit GerdsriValue-Driven Technology Technology Roadmap (VTRM) Fenwick-Daim-Gerdsri – 4 May 2009
  2. 2. Objective • Roadmap a software service utilizing: • Business marketing tools • Industry Environment, Customer Value Drivers, Competitive Feature Comparison • Decision-making tools • Delphi Pairwise Comparison, Hierarchical Decision Model, Tech Dev EnvelopeValue-Driven Technology Technology Roadmap (VTRM) 2 Fenwick-Daim-Gerdsri – 4 May 2009
  3. 3. Google Checkout • Why Google Checkout? • Manageable • Self-contained • Good access to documentation • Scalable • TestableValue-Driven Technology Technology Roadmap (VTRM) 3 Fenwick-Daim-Gerdsri – 4 May 2009
  4. 4. VTRM Process & ToolsValue-Driven Technology Technology Roadmap (VTRM) 4 Fenwick-Daim-Gerdsri – 4 May 2009
  5. 5. SWOT Analysis 1. Assessment & MarketValue-Driven Technology Technology Roadmap (VTRM) 5 Fenwick-Daim-Gerdsri – 4 May 2009
  6. 6. 5-Forces Diagram 2. Assessment & MarketValue-Driven Technology Technology Roadmap (VTRM) 6 Fenwick-Daim-Gerdsri – 4 May 2009
  7. 7. Value Proposition 3a. Market & ServiceValue-Driven Technology Technology Roadmap (VTRM) 7 Fenwick-Daim-Gerdsri – 4 May 2009
  8. 8. Value Proposition 3b. Value DriversValue-Driven Technology Technology Roadmap (VTRM) 8 Fenwick-Daim-Gerdsri – 4 May 2009
  9. 9. VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM) 9 Fenwick-Daim-Gerdsri – 4 May 2009
  10. 10. Competitive Features 4. Market & ServiceValue-Driven Technology Technology Roadmap (VTRM) 10 Fenwick-Daim-Gerdsri – 4 May 2009
  11. 11. Perceptual Map 5. Service & TechnologyValue-Driven Technology Technology Roadmap (VTRM) 11 Fenwick-Daim-Gerdsri – 4 May 2009
  12. 12. VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM) 12 Fenwick-Daim-Gerdsri – 4 May 2009
  13. 13. VTRM Decision-Making ProcessValue-Driven Technology Technology Roadmap (VTRM) 13 Fenwick-Daim-Gerdsri – 4 May 2009
  14. 14. Delphi Pairwise Comparison 6. Service & TechnologyValue-Driven Technology Technology Roadmap (VTRM) 14 Fenwick-Daim-Gerdsri – 4 May 2009
  15. 15. Hierarchical Decision Model 7. Service & TechnologyValue-Driven Technology Technology Roadmap (VTRM) 15 Fenwick-Daim-Gerdsri – 4 May 2009
  16. 16. Hierarchical Decision Model Sum of the Weighted ValuesValue-Driven Technology Technology Roadmap (VTRM) 16 Fenwick-Daim-Gerdsri – 4 May 2009
  17. 17. Technology Development Envelope 8. Technology & RoadmapValue-Driven Technology Technology Roadmap (VTRM) 17 Fenwick-Daim-Gerdsri – 4 May 2009
  18. 18. Technology Development Envelope Results GraphValue-Driven Technology Technology Roadmap (VTRM) 18 Fenwick-Daim-Gerdsri – 4 May 2009
  19. 19. VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM) 19 Fenwick-Daim-Gerdsri – 4 May 2009
  20. 20. Microsoft Excel ImplementationValue-Driven Technology Technology Roadmap (VTRM) 20 Fenwick-Daim-Gerdsri – 4 May 2009
  21. 21. VTRM ProgressValue-Driven Technology Technology Roadmap (VTRM) 21 Fenwick-Daim-Gerdsri – 4 May 2009
  22. 22. Value-Driven Technology RoadmapValue-Driven Technology Technology Roadmap (VTRM) 22 Fenwick-Daim-Gerdsri – 4 May 2009
  23. 23. Lessons Learned • Updates Always Required • Make it easy – automate if possible • Use Data-driven decision-making in future • Make it relevant – only useful if current • Reflect outside market & tech environment • Comparative Features List is the heart of the marketing & technology decision-making analysisValue-Driven Technology Technology Roadmap (VTRM) 23 Fenwick-Daim-Gerdsri – 4 May 2009

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