With estimates that the global population will expand by 2.7 billion by 2050, …, pressure is mounting for farmers to lift yields by 50 per cent to keep abreast of growth in global demand. …
With estimates that the global population will expand by 2.7 billion by 2050, …, pressure is mounting for farmers to lift yields by 50 per cent to keep abreast of growth in global demand.
We need to create conditions for innovation and then invest so that innovation moves from the lab to the farmer’s fields.
The Australian food industry as a whole supports 317,000 direct jobs, and a flow through of
about 1.6 million jobs. Yet Australian food producing and manufacturing sectors have
struggled to receive the recognition and support they deserve. Australia’s food
manufacturing exports are still very strong, worth $17 billion a year, more than education and
tourism. Australia also sits on the edge of a very fast growing and immense opportunity to
feed the booming middle class of Asia which is forecast to grow from 500 million people to 3
billion people in the coming decadesii.With the inevitable change of diet that increasing
affluence brings to our Asian neighbours we can expect to see a shift towards a more protein
rich diet and a desire to enjoy the good food, wine and cheer that many of us in Australia
enjoy every day.
Innovation in the food industry is sorely needed to meet the changing lives and needs of
today’s consumers, customers and communities.
Business innovation and international business need to be high on your priorities so you can
do more with less and learn from the fast emerging mega-markets in our region and their
immense demand potential for the Australian Food Industry.
Dermott Dowling is the founding Director of @Creatovate www.creatovate.com.au
Innovation & International Consultancy. Creatovate consult to businesses on how to create
and embed innovation processes and craft international business strategy, market entry
plans and set up or outsource international business services.