Evolution  of  an Idea   ! V 2.0
It started small...
But, it grew
And it grew
Engineering gave it depth
Marketing gave it width
Conflict Arose   !
Engineering gave in (slightly)  and added some width
Marketing gave in (slightly) and added some depth
… But nobody was happy   ! .
Along came a few Apples… and changed the Rules   ! .
They created  Innovation  :  They started with Market Width … then the Engineers gave it  depth  !
The results were amazing: Everyone was Happy  !
Well, not everyone.   Many tried to duplicate the success pattern of those few Apples.  But the results were disappointing...
Along came an:  Intellectual Property Manager <ul><li>“We can give you a Handle on where you are going. You’ll have a new ...
“  We’ll manage your innovation cycle, the patent paper flow, and all the other #$%@ so you don’t have too.” Vision Smile
There’s MORE:  You’ll also Gain a Broader Outlook  of the Competitive Landscape Reach your goal FASTER  !
“We’ll help you to  put a Spin on your Innovation”
To help you drive greater depth
Possibly Leading to:    Unexpected     Growth    Opportunities
IP MANAGER Can help you:   <ul><li>Reduce legal fees  </li></ul><ul><li>Manage the patent paper flow  </li></ul><ul><li>Re...
… and create Amazing Results  Everyone will be Happy  !
<ul><li>To find out more how an IP Manager can help you to move your technology forward, please contact:  </li></ul><ul><l...
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Evolution of idea v2 0

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Don't throw your tech to the dogs!

Understanding the game is half the battle.

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Evolution of idea v2 0

  1. 1. Evolution of an Idea ! V 2.0
  2. 2. It started small...
  3. 3. But, it grew
  4. 4. And it grew
  5. 5. Engineering gave it depth
  6. 6. Marketing gave it width
  7. 7. Conflict Arose !
  8. 8. Engineering gave in (slightly) and added some width
  9. 9. Marketing gave in (slightly) and added some depth
  10. 10. … But nobody was happy ! .
  11. 11. Along came a few Apples… and changed the Rules ! .
  12. 12. They created Innovation : They started with Market Width … then the Engineers gave it depth !
  13. 13. The results were amazing: Everyone was Happy !
  14. 14. Well, not everyone. Many tried to duplicate the success pattern of those few Apples. But the results were disappointing !
  15. 15. Along came an: Intellectual Property Manager <ul><li>“We can give you a Handle on where you are going. You’ll have a new Perspective” </li></ul>Vision Handle
  16. 16. “ We’ll manage your innovation cycle, the patent paper flow, and all the other #$%@ so you don’t have too.” Vision Smile
  17. 17. There’s MORE: You’ll also Gain a Broader Outlook of the Competitive Landscape Reach your goal FASTER !
  18. 18. “We’ll help you to put a Spin on your Innovation”
  19. 19. To help you drive greater depth
  20. 20. Possibly Leading to: Unexpected Growth Opportunities
  21. 21. IP MANAGER Can help you: <ul><li>Reduce legal fees </li></ul><ul><li>Manage the patent paper flow </li></ul><ul><li>Reduce conflict between innovators and implementers </li></ul><ul><li>Increase employee participation </li></ul><ul><li>Add strategic value to your portfolio </li></ul>
  22. 22. … and create Amazing Results Everyone will be Happy !
  23. 23. <ul><li>To find out more how an IP Manager can help you to move your technology forward, please contact: </li></ul><ul><li>Dov May, V-CIPO </li></ul><ul><li>Virtual Chief Intellectual Property Officer </li></ul><ul><li>Email: [email_address] </li></ul>

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