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Social Media For Non Profits

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    Notes on slide 1

    Its a lot of things...

    This is my definition. The actual one is below (wikipedia).Is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences. PLATFORM vs CONTENT CREATOR

    Its a strategy, and it takes a lot of work. Expect it to take up about 1/2 hour per day + monitoring. (hootsuite, tweetlater, etc)

    Its a component of, but it isnt your online marketing strategy. Its an element of.

    Social media is a tactic, not a strategy. Its circle will grow over time.Things like google ads, blogs, email newsletters, website content, advertising etc

    Exception not the rule. Why did it happen? scarcity, urgency, specificity, rarity, Appreciation, flexibility, . These are not easily replicable, especially on a large scale (rarity, urgency)

    You can gain an audience, but it isnt automatic.

    You can gain an audience, but it isnt automatic. Jeff Howe- “Social media is like having a dinner party”

    Whats the point of all this? Isnt it a drain?

    2 years ago, social media was a competitive advantage. Now its a necessity.

    The conversation is happening regardless...

    Number of facebook users 35+ has doubled.

    Social media is disruptive. Transparency is expected.A note about transparency- Its not for every business or group. Apple isnt a great company because they crowdsourced their products or because Steve Jobs tweets about his health. This is the same for Charities. Be transparent about the things your donors want to know. Things like where the money is going, who it is affecting etc. It is probably not in your best interest to talk about what you had for breakfast.For charities its about being transparent about the work that you are doing, the people behind it, and interacting with your supporters.

    The old way

    The new way

    Fastest growing segment? 35+. Not just for kidsanymoreBrazil has a population of 190 million500% more people visit Twitter than 4 months ago

    Non-profits are a crowded space- and people are talking. Bad- good- everything. You have to be there to respond.

    Monitor- React- Respond Appropriately

    Be consistent across all mediums ( its a campaign, not a solution)- 3 posts a day,

    Authenticity builds trust, trust builds a following

    What are you trying to accomplish? Traffic? Transparency? Parameters create consistencyEric Reis- Good metrics are “Actionable, Accessible, Auditable” Same goes for Social media campaigns

    News? Boring. Self promotion? Boring. Website update? Dont care... (seth godin principle)Non-profits- be insightful tell personal stories.

    Its all about balance. 90/10

    All content gets spread via all mediums.Pick the right mix. Not all social media is good for all people. I recommend getting started with 2- Twitter & a blog. After that get a facebook page, get on flickr, and if you have the capability, throw in YouTube.Almost all other tools will just be a drain.

    Twitter: @replies, retweet, RT, direct message, tinyurl

    Alltop Non-Profits- http://nonprofit.alltop.com/Beth’s Blog - http://beth.typepad.com/ Presentations http://www.slideshare.net/search/slideshow?q=social+mediaTechsoup- http://techsoup.org

    11 Favorites

    Social Media For Non Profits - Presentation Transcript

    1. WHY SOCIAL MEDIA IS ESSENTIAL AND HOW NON-PROFITS CAN EMBRACEIT
      Doug van Spronsen
      forKontent Creative
    2. WHAT IS
      SOCIAL
      MEDIA?
      WHY BOTHER?
      NON-PROFITS
      +
      SOCIAL
      MEDIA
      BEING
      EFFECTIVE
    3. WHAT IS SOCIAL MEDIA?
    4. WHAT IS SOCIAL MEDIA?
      TOOLS THAT HELP PEOPLE EVERYWHERE TO CONNECT IN REAL TIME, ENGAGE IN REAL CONVERSATIONS, AND SHARERELEVANT INFORMATION WITH EACH OTHER
    5. WHAT SOCIAL MEDIA ISNT.
      Photo Credit jere.bere12
    6. QUICK AND EASY
      YOUR ENTIRE ONLINE STRATEGY
      THE ULTIMATE FUNDRAISING TOOL
      JUST A PROMOTIONAL TOOL
      WHAT SOCIAL MEDIA ISNT.
    7. QUICK AND EASY
      YOUR ENTIRE ONLINE STRATEGY
      THE ULTIMATE FUNDRAISING TOOL
      JUST A PROMOTIONAL TOOL
      WHAT SOCIAL MEDIA ISNT.
    8. MARKETING
      ONLINE
      SOCIAL MEDIA
      TACTICS VS STRATEGY
    9. QUICK AND EASY
      YOUR ENTIRE ONLINE STRATEGY
      THE ULTIMATE FUNDRAISING TOOL
      JUST A PROMOTIONAL TOOL
      WHAT SOCIAL MEDIA ISNT.
    10. “@ARMANO RAISED
      $14,000
      IN ONE DAY ON TWITTER!”
    11. QUICK AND EASY
      YOUR ENTIRE ONLINE STRATEGY
      THE ULTIMATE FUNDRAISING TOOL
      JUST A PROMOTIONAL TOOL
      WHAT SOCIAL MEDIA ISNT.
    12. SOCIAL MEDIA IS A CONVERSATION
      Photo Credit angelfrits
    13. Photo Credit jontintinjordan
    14. 1 WELL, YOU HAVE TO...
      2.
      3
      4
    15. 1 YOU HAVE TO...
      Source: Primal Media
    16. TWITTER.com
      1 YOU HAVE TO...
      Source: Compete
    17. 1 WELL, YOU HAVE TO...
      2 FOSTER TRANSPARENCY.
      3
      4
    18. 2 FOSTER TRANSPARENCY.
    19. REAL PEOPLE
      MARKETING/FUNRAISING
      2 FOSTER TRANSPARENCY.
    20. REAL PEOPLE
      REAL CAUSES
      2 FOSTER TRANSPARENCY.
    21. 1 WELL, YOU HAVE TO...
      2 FOSTER TRANSPARENCY.
      3 GAIN A NEW AUDIENCE.
      4
    22. 200 million members
      20 million visits/month
      76 million visits/month
      3 GAIN A NEW AUDIENCE.
    23. 1 WELL, YOU HAVE TO...
      2 FOSTER TRANSPARENCY.
      3 GAIN A NEW AUDIENCE.
      4
      CONTROL YOUR BRAND
    24. 4 CONTROL YOUR BRAND
      Photo Credit rxyrolla
    25. 4 CONTROL YOUR BRAND
    26. WHAT ARE PEOPLE SAYING?
      REACT QUICKLY
      RESPOND WITH TRANSPARENCY
      4 CONTROL YOUR BRAND
    27. BE CONSISTENT
      BE AUTHENTIC
      BE DEFINED
      BE INTERESTING
      GIVE & TAKE
    28. BE CONSISTENT
      BE AUTHENTIC
      BE DEFINED
      BE INTERESTING
      GIVE & TAKE
    29. BE CONSISTENT
      BE AUTHENTIC
      BE DEFINEABLE
      BE INTERESTING
      GIVE & TAKE
    30. BE CONSISTENT
      BE AUTHENTIC
      BE DEFINED
      BE INTERESTING
      GIVE & TAKE
    31. BE CONSISTENT
      BE AUTHENTIC
      BE DEFINED
      BE INTERESTING
      GIVE & TAKE
    32. WHAT ARE THE TOOLS?
       photo: beautyinmetal
    33. CONTENT
      UTILIZE “ALL” PLATFORMS
    34. AUTOMATE & OPTIMIZE
    35. LEARN THE LANGAUGE
    36. FOUR GREAT RESOURCES

    + Doug van SpronsenDoug van Spronsen, 4 months ago

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    1232 views, 11 favs, 2 embeds more stats

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