Social Media For Non Profits
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Presentation in Vancouver on Social Media and why it is important for Non-Profits entitled "Why Social Media is Important and How Non-Profits Can Embrace It"

Presentation in Vancouver on Social Media and why it is important for Non-Profits entitled "Why Social Media is Important and How Non-Profits Can Embrace It"

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  • Hey! We've been using social media for social change in India for quite some time with some success... Recently we took an interview with Sanjukta Basu (online program coordinator for Bell Bajao—which won Cannes Lions this year ) on the role of Social Media for nonprofits http://ow.ly/2uoa3 in India. Check out!
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  • Its a lot of things...
  • This is my definition. The actual one is below (wikipedia).Is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences. PLATFORM vs CONTENT CREATOR
  • Its a strategy, and it takes a lot of work. Expect it to take up about 1/2 hour per day + monitoring. (hootsuite, tweetlater, etc)
  • Its a component of, but it isnt your online marketing strategy. Its an element of.
  • Social media is a tactic, not a strategy. Its circle will grow over time.Things like google ads, blogs, email newsletters, website content, advertising etc
  • Exception not the rule. Why did it happen? scarcity, urgency, specificity, rarity, Appreciation, flexibility, . These are not easily replicable, especially on a large scale (rarity, urgency)
  • You can gain an audience, but it isnt automatic.
  • You can gain an audience, but it isnt automatic. Jeff Howe- “Social media is like having a dinner party”
  • Whats the point of all this? Isnt it a drain?
  • 2 years ago, social media was a competitive advantage. Now its a necessity.
  • The conversation is happening regardless...
  • Number of facebook users 35+ has doubled.
  • Social media is disruptive. Transparency is expected.A note about transparency- Its not for every business or group. Apple isnt a great company because they crowdsourced their products or because Steve Jobs tweets about his health. This is the same for Charities. Be transparent about the things your donors want to know. Things like where the money is going, who it is affecting etc. It is probably not in your best interest to talk about what you had for breakfast.For charities its about being transparent about the work that you are doing, the people behind it, and interacting with your supporters.
  • The old way
  • The new way
  • Fastest growing segment? 35+. Not just for kidsanymoreBrazil has a population of 190 million500% more people visit Twitter than 4 months ago
  • Non-profits are a crowded space- and people are talking. Bad- good- everything. You have to be there to respond.
  • Monitor- React- Respond Appropriately
  • Be consistent across all mediums ( its a campaign, not a solution)- 3 posts a day,
  • Authenticity builds trust, trust builds a following
  • What are you trying to accomplish? Traffic? Transparency? Parameters create consistencyEric Reis- Good metrics are “Actionable, Accessible, Auditable” Same goes for Social media campaigns
  • News? Boring. Self promotion? Boring. Website update? Dont care... (seth godin principle)Non-profits- be insightful tell personal stories.
  • Its all about balance. 90/10
  • All content gets spread via all mediums.Pick the right mix. Not all social media is good for all people. I recommend getting started with 2- Twitter & a blog. After that get a facebook page, get on flickr, and if you have the capability, throw in YouTube.Almost all other tools will just be a drain.
  • Twitter: @replies, retweet, RT, direct message, tinyurl
  • Alltop Non-Profits- http://nonprofit.alltop.com/Beth’s Blog - http://beth.typepad.com/ Presentations http://www.slideshare.net/search/slideshow?q=social+mediaTechsoup- http://techsoup.org

Social Media For Non Profits Social Media For Non Profits Presentation Transcript

  • WHY SOCIAL MEDIA IS ESSENTIAL AND HOW NON-PROFITS CAN EMBRACEIT
    Doug van Spronsen
    forKontent Creative
  • WHAT IS
    SOCIAL
    MEDIA?
    WHY BOTHER?
    NON-PROFITS
    +
    SOCIAL
    MEDIA
    BEING
    EFFECTIVE
  • WHAT IS SOCIAL MEDIA?
  • WHAT IS SOCIAL MEDIA?
    TOOLS THAT HELP PEOPLE EVERYWHERE TO CONNECT IN REAL TIME, ENGAGE IN REAL CONVERSATIONS, AND SHARERELEVANT INFORMATION WITH EACH OTHER
  • WHAT SOCIAL MEDIA ISNT.
    Photo Credit jere.bere12
  • QUICK AND EASY
    YOUR ENTIRE ONLINE STRATEGY
    THE ULTIMATE FUNDRAISING TOOL
    JUST A PROMOTIONAL TOOL
    WHAT SOCIAL MEDIA ISNT.
  • QUICK AND EASY
    YOUR ENTIRE ONLINE STRATEGY
    THE ULTIMATE FUNDRAISING TOOL
    JUST A PROMOTIONAL TOOL
    WHAT SOCIAL MEDIA ISNT.
  • MARKETING
    ONLINE
    SOCIAL MEDIA
    TACTICS VS STRATEGY
  • QUICK AND EASY
    YOUR ENTIRE ONLINE STRATEGY
    THE ULTIMATE FUNDRAISING TOOL
    JUST A PROMOTIONAL TOOL
    WHAT SOCIAL MEDIA ISNT.
  • “@ARMANO RAISED
    $14,000
    IN ONE DAY ON TWITTER!”
  • QUICK AND EASY
    YOUR ENTIRE ONLINE STRATEGY
    THE ULTIMATE FUNDRAISING TOOL
    JUST A PROMOTIONAL TOOL
    WHAT SOCIAL MEDIA ISNT.
  • SOCIAL MEDIA IS A CONVERSATION
    Photo Credit angelfrits
  • Photo Credit jontintinjordan
  • 1 WELL, YOU HAVE TO...
    2.
    3
    4
  • 1 YOU HAVE TO...
    Source: Primal Media
  • TWITTER.com
    1 YOU HAVE TO...
    Source: Compete
  • 1 WELL, YOU HAVE TO...
    2 FOSTER TRANSPARENCY.
    3
    4
  • 2 FOSTER TRANSPARENCY.
  • REAL PEOPLE
    MARKETING/FUNRAISING
    2 FOSTER TRANSPARENCY.
  • REAL PEOPLE
    REAL CAUSES
    2 FOSTER TRANSPARENCY.
  • 1 WELL, YOU HAVE TO...
    2 FOSTER TRANSPARENCY.
    3 GAIN A NEW AUDIENCE.
    4
  • 200 million members
    20 million visits/month
    76 million visits/month
    3 GAIN A NEW AUDIENCE.
  • 1 WELL, YOU HAVE TO...
    2 FOSTER TRANSPARENCY.
    3 GAIN A NEW AUDIENCE.
    4
    CONTROL YOUR BRAND
  • 4 CONTROL YOUR BRAND
    Photo Credit rxyrolla
  • 4 CONTROL YOUR BRAND
  • WHAT ARE PEOPLE SAYING?
    REACT QUICKLY
    RESPOND WITH TRANSPARENCY
    4 CONTROL YOUR BRAND
  • BE CONSISTENT
    BE AUTHENTIC
    BE DEFINED
    BE INTERESTING
    GIVE & TAKE
  • BE CONSISTENT
    BE AUTHENTIC
    BE DEFINED
    BE INTERESTING
    GIVE & TAKE
  • BE CONSISTENT
    BE AUTHENTIC
    BE DEFINEABLE
    BE INTERESTING
    GIVE & TAKE
  • BE CONSISTENT
    BE AUTHENTIC
    BE DEFINED
    BE INTERESTING
    GIVE & TAKE
  • BE CONSISTENT
    BE AUTHENTIC
    BE DEFINED
    BE INTERESTING
    GIVE & TAKE
  • WHAT ARE THE TOOLS?
     photo: beautyinmetal
  • CONTENT
    UTILIZE “ALL” PLATFORMS
  • AUTOMATE & OPTIMIZE
  • LEARN THE LANGAUGE
  • FOUR GREAT RESOURCES