This is my definition. The actual one is below (wikipedia).Is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences. PLATFORM vs CONTENT CREATOR
Its a strategy, and it takes a lot of work. Expect it to take up about 1/2 hour per day + monitoring. (hootsuite, tweetlater, etc)
Its a component of, but it isnt your online marketing strategy. Its an element of.
Social media is a tactic, not a strategy. Its circle will grow over time.Things like google ads, blogs, email newsletters, website content, advertising etc
Exception not the rule. Why did it happen? scarcity, urgency, specificity, rarity, Appreciation, flexibility, . These are not easily replicable, especially on a large scale (rarity, urgency)
You can gain an audience, but it isnt automatic.
You can gain an audience, but it isnt automatic. Jeff Howe- “Social media is like having a dinner party”
Whats the point of all this? Isnt it a drain?
2 years ago, social media was a competitive advantage. Now its a necessity.
The conversation is happening regardless...
Number of facebook users 35+ has doubled.
Social media is disruptive. Transparency is expected.A note about transparency- Its not for every business or group. Apple isnt a great company because they crowdsourced their products or because Steve Jobs tweets about his health. This is the same for Charities. Be transparent about the things your donors want to know. Things like where the money is going, who it is affecting etc. It is probably not in your best interest to talk about what you had for breakfast.For charities its about being transparent about the work that you are doing, the people behind it, and interacting with your supporters.
The old way
The new way
Fastest growing segment? 35+. Not just for kidsanymoreBrazil has a population of 190 million500% more people visit Twitter than 4 months ago
Non-profits are a crowded space- and people are talking. Bad- good- everything. You have to be there to respond.
Monitor- React- Respond Appropriately
Be consistent across all mediums ( its a campaign, not a solution)- 3 posts a day,
Authenticity builds trust, trust builds a following
What are you trying to accomplish? Traffic? Transparency? Parameters create consistencyEric Reis- Good metrics are “Actionable, Accessible, Auditable” Same goes for Social media campaigns
News? Boring. Self promotion? Boring. Website update? Dont care... (seth godin principle)Non-profits- be insightful tell personal stories.
Its all about balance. 90/10
All content gets spread via all mediums.Pick the right mix. Not all social media is good for all people. I recommend getting started with 2- Twitter & a blog. After that get a facebook page, get on flickr, and if you have the capability, throw in YouTube.Almost all other tools will just be a drain.
Twitter: @replies, retweet, RT, direct message, tinyurl
Alltop Non-Profits- http://nonprofit.alltop.com/Beth’s Blog - http://beth.typepad.com/ Presentations http://www.slideshare.net/search/slideshow?q=social+mediaTechsoup- http://techsoup.org