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Digital Leadership by Doug Floyd
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Digital Leadership by Doug Floyd


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Best practices for Big Data, Cloud, E-Commerce, Mobile, & Social.

Best practices for Big Data, Cloud, E-Commerce, Mobile, & Social.

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  • 1. Doug Floyd @DougVFloyd 312.502.3113 (cell)
  • 2.  Star Model: B2B & B2C  Leadership: CIO vs CMO vs CDO  Digital Transformation Development Framework  Best Practices: Big Data & Hadoop  Best Practices: E-Commerce  Best Practices: Cloud  Best Practices: Mobile  Best Practices: Social  Digital Vision: Putting It All Together  Contact Information
  • 3.  Digital Star Model  Convergence of 5 new technologies that enable enhanced B2B & B2C processes Big Data (Hadoop) E-Commerce Cloud Mobile Social
  • 4. The CIO handles the routine internal IT functions within the organization (i.e. application development, infrastructure, standard business processes). The CMO handles the external marketing efforts for the organization (i.e. content, channels, value chains). The CDO transforms the organization by integrating new digital technologies with internal applications and external marketing efforts. CIO CMO CDO
  • 5.  Digital technology implementations require a new framework for development that substantially improves upon SDLC or Waterfall methodologies.  Agile  Short time to market  Sprints  High velocity & reduced cycle time  Embedded business staff (immediate feedback)  Active collaboration with IT  Lean  Focus on quality  Minimal defects  Enhanced visibility  Reduced overhead  Minimized inputs  Established metrics
  • 6.  Big Data: Integrate unstructured external data, structured internal data, & sensor data to unlock hidden opportunities using Hadoop in order to scale to very large data volumes.  Hadoop Data Management  Ensure that requisite business and analytical expertise is in place  Adopt big data ideas from other industries  Decide which data to include & exclude  Build business rules and understand underlying complexity  Translate business rules into analytics via collaboration
  • 7.  Hadoop Architecture & Data Governance  Focus on a working prototype/pilot first on a public cloud  Create a Sandbox environment  Enable high speed data platform access to all potential data sources  ETL, ELT, & dynamic integration  Ensure load optimization in Hadoop cluster  Organize HIVE mappers, reducers, and combiners  Implement PIG grid patterns & anti-patterns  Use data visualization & data replication during rapid prototyping  Factor in data quality expectations  Potentially dirty unstructured data  Apply filtering & cleaning as early as possible
  • 8.  E-Commerce: Optimize SEO & Site details to truly optimize the user experience & drive sales.  SEO  Establish an SEO strategy  SOSTAC marketing framework  Perform periodic SEO analysis & testing  Invest in SEO tools  Moz, Search Metrics, Raven, Deep Crawl  Site  Enable seamless navigation  Focus on product details  Segment & target customer base by product history  Merchandize categories of products and services  Share best product content via social media marketing  Ensure simplicity and security of checkout process
  • 9.  Cloud: Establish a shared services model (SAAS) on a public cloud to speed development time, minimize cost, and ensure scalability.  Cloud Architecture  Define specific tier structures  Load balancing, application, caching, database  Design for failure and redundancy  Enable a coherent backup and restore plan  Decouple or loosely couple components as part of a SOA design strategy  Take advantage of clusters by utilizing multi-threading and parallel processing  Reduce latency by keeping dynamic data closer to computing engines  Static data should be closer to the user  Implement security in each layer of the architecture
  • 10.  Mobile: Implement a multi-device strategy that enables a BYOD program for employees and the platform of choice for customers.  User Experience (UX)  Ensure user awareness of data uses for device and personal information  Minimized perceived latency  Design for multiple interaction methods  Ensure consistency of state between devices  Limited Resources  Use cookies infrequently  Use client-side storage techniques  Optimize network requests  Minimize external resources  Use server-side detection rather than client-side
  • 11.  Cloud: Use social media to engage new users and to create a buzz around product offerings for existing users.  Channel Strategy  Establish brands, sub-brands, and a presence that consumers will follow  Gauge interest in an editorial program to comprehensively address needs of mobile consumer  Construct a listening framework  Develop a brand style guide  Design engagement and performance metrics  Implement a guideline for employee rights and conduct
  • 12. Digital Vision: Develop a singular, unified vision that leverages all digital technologies, processes, and channels to truly transform the business..  Riding the Digital Wave  True Digital Pioneer Cloud E-Commerce Mobile Social Big Data
  • 13. Doug Floyd Business technologist specializing in program execution and driving transformative growth through digital technology strategies. SlideShare Presentations:  Digital Leadership  Digital Money & Payment  Internet of Things  Next Gen Agile 3.0  Next Gen Lean 3.0  Next Gen PMO 3.0 Doug Floyd @DougVFloyd 312.502.3113 (cell)