Hypothetical IMC Degree
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Hypothetical IMC Degree

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Hypothetical IMC Degree Hypothetical IMC Degree Presentation Transcript

  • Integrated Marketing Communications Minor GDIT 709 – Instructional Program Development Douglas Strahler
  • Overview  What is the IMC?  IMC Overview  Assessment  Learning Outcomes  Reflection
  • What is the IMC? The Integrated Marketing Communications minor is designed to provide students with the theoretical and digital skills needed in the fields of public relations and marketing.
  • Needs Assessment  Social media has grown rapidly - today nearly 4 in 5 active Internet users visit social networks and blogs  Close to 40 percent of social media users access social media content from their mobile phone  Social networking apps are the third-most used among U.S. smartphone owners  70 percent of online active adult social networkers shop online, 12 percent more likely than the average adult Internet user  53 percent of active adult social networkers follow a brand  Across a snapshot of 10 major global markets, social networks and blogs reach over three-quarters of active Internet users
  • Current State of Similar Programs  West Virginia University  Integrated Marketing Communications  Digital Marketing Communications Certificate  Duquesne University  Integrated Marketing Communication  Northwestern University  Integrated Marketing Communication Undergraduate Certificate  Ithaca College  Integrated Marketing Communications (B.S.)  San Diego State University  Centre for Integrated Marketing Communications
  • IMC Student Demographic  College of Information, Business and Social Sciences  School of Business  Department of Communication  Department of Computer Science  Department of Criminology and Criminal Justice  Military Science Program  Department of Professional Studies  Department of Safety Management  Additional Programs  Sports Management  Psychology  Park & Resource Management
  • Participating University Groups  College of Information, Business and Social Sciences Curriculum Committee  The Dean of the College of Information, Business and Social Sciences  School of Business faculty member  Department of Communication faculty member  Department of Computer Science faculty member  SRU Curriculum Committee  Department Faculty  Advisory Board
  • Program Goals  Acquire the necessary skills and knowledge to be proficient in digital marketing  Recognize, distinguish and identify the differences between all of the technologies and tools  Criticize and critique industry uses of digital marketing tools, technologies and strategies
  • Requirements for IMC Minor 3 hours of Prerequisite 6 hours of Core Classes 9 hours of Electives 3 hours of Capstone 21 hours total
  • Prerequisite (3 hours)  COMM 210 - Principles of IMC
  • Core Classes (6 hours)  COMM 307 - Social Media* Select one from the following  COMM 362 - Mass Media & Society  CPSC 102 - Collaborative Information Technology & Society  MRKT 330 - Principles of Marketing  MRKT 430 - Marketing Research  SPMT 394 - Sport Marketing
  • Electives (9 hours)  COMM 258 - Interactive  COMM 480 - The         Multimedia I COMM 347 - New-Media Journalism COMM 390 - Search Engine Optimization COMM 431 - Public Relations and Integrated Communications COMM 449 - Communication Projects COMM 453 - Media Project Management COMM 459 - Issues in Communication Technology    Communication Age COMM 490 - Selected Topics CPSC 300 - Challenges of Computer Technology MGMT 370 - Sustainable Entrepreneurship and Innovation MRKT 338 - E-Commerce MRKT 490 - Mobile Marketing
  • Capstone (3 hours)  COMM 450 - Internship
  • Delivery Systems  Hybrid  Traditional  Asynchronous Desire2Learn (D2L)
  • Formative Assessment  Questions  In-class  Discussion Board  D2L Gradebook  End-of-semester evaluations  Likert-scale  Open-ended
  • Summative Assessment  State assessments (Middle States Commission on Higher Education)  Department Benchmarks set up the College of Information, Business, and Social Sciences Curriculum Committee  End-of-semester grades
  • Learning Outcomes  A student with an IMC minor develops an understanding of the basic concepts and functions of unifying different marketing methods  The IMC minor is relevant to students wanting to pursue a career in advertising, marketing, or public relations.  Students will learn how to use the latest platforms and software to needed to be successful in these fields.
  • Reflection  Major need for this type of major  Learned that it is difficult to develop this level of program as one individual  Learned basics with online courses at SRU