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Social media bootcamp presentation 071311.final
 

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    Social media bootcamp presentation 071311.final Social media bootcamp presentation 071311.final Presentation Transcript

    • WELCOME
      Anytime during the presentation,
      please use the control panel on your screen
      to submit your questions. Jason will address them
      at the end.
    • Nuuko ESESocial Media Bootcamp
      As an Enterprise Solutions Expert, you are part of a community
      of talented and experienced group of people who are
      dedicated and willing to share their expertise/knowledge/valuable content
      Your valuable content needs to reach an appropriate and attentive audience
      through the proper communication channels
      The following slides demonstrate ways for you to reach your audience
      through social media channels
    • Getting Started
      There are a variety of channels for you to immerse yourself in to drive the social conversation
      LinkedIn
      SlideShare
      YouTube
      Twitter
      Facebook
      Q&A
      Each offers a unique opportunity to deliver and share content, and become part of the conversation
      They don’t need to be handled episodically
    • LinkedIn
      One of the most popular places for business networking.
      Several means of getting involved:
      Join the Nuuko Community LinkedIn Groups and appropriate subgroups
      http://www.linkedin.com/groups/Nuuko-Community-3940282?mostPopular=&gid=3940282
      http://www.linkedin.com/groups?gid=3055278&trk=myg_ugrp_ovr
      The Nuuko ESE group will be re-launched and become robust over time
      Participate in discussions
      Share information and opinions, ask questions, debate
      Share and comment on latest news
      Target the most popular discussions in each group
      Weigh in with your opinion
      Inform and teach others in group
      Start your own discussion
      Gain credibility and exposure
      Help others
      Answer questions to position yourself as an expert
      Help grow the Nuuko Community
      Invite colleagues and friends to the Nuuko Community
      Encourage participation in discussions
      Health Care Reform Communications C-Suite
    • Q & A
      Establishing thought leadership online through Q&A websites is a strong mechanism to do so while gaining strong search visibility.
    • Try it
      Go to Quora and setup a profile.
      Link back to your Nuuko Profile
      Leverage Nuuko content and links
      Answer questions with search engine keywords in the back of this deck
      Try to answer questions of people in your prospective client list
      Use thorough answers as blog posts and other repurposable content that can drive link backs and keyword density in your digital footprint
    • SlideShare
      SlideShare is the largest community for sharing presentations, webinars, PDFs on the web, with over 50 million page views a month.
      Share your knowledge and expertise via presentations in SlideShare
      Upload your presentation to editor@nuuko.com
      SlideShare presentations can easily be embedded and shared across the web
      • Presentations will also automatically spread to social channels when uploaded to Nuuko SlideShare account
      Create a call to action at end of presentation
      • “For more info – contact me at [your Nuuko profile page]”
      • Share Twitter and other social links for visitors to contact you.
    • Slide Share Assignment
      Draft a 10 slide PowerPoint about a business trend in your vertical expertise
      Leverage a strategic keyword in the title of your presentation. Leverage your keywords in your content as well.
      Nuuko has PowerPoint templates to provide you a nice graphical look.
      Work with Nuuko to post it on SlideShare and wrap the appropriate tags and content with the upload.
      Tweet, Facebook, LinkedIn post links to your posted slide share
    • YouTube
      Share your expertise and knowledge in short 1-2 minute videos
      Share your videos to your networks on Facebook, twitter, LinkedIn, email
      • Ask for feedback and questions
      Embed and share your videos on Nuukothrough ESE profile pages and NuukosLanding Page Optimization programfor Nuukos various clusters.
    • Facebook
      Network and add value to Facebook discussions on the Nuuko Facebook Page
      Answer questions and follow up with participators
      Turn Facebook page into a thriving community of learning and discussions for the Nuuko Community
      Ask questions to Facebook page community, start a discussion
      Check in 2-3 times a week
      Share links as much as possible in your content.
      Share your SlideShare presentations, YouTube videos with community to initiate a discussion
      • Ask for feedback and questions
      A valuable and knowledge-enriched community will foster more “Likes” to the Nuuko community page
      • Once someone “Likes” the Nuuko page, it acts as a subscription to latest news and updates from the page
    • Blogs
      Blogs are a great asset in a social media strategy, but for Nuuko we recommend focusing on Presentation writing and Brief writing and using social knowledge sharing vs. narrative blogging.
      When critical mass of content production is occurring a blog like social aggregator will be introduced into the master digital media strategy.
    • Words That Work
      When you are developing content for the web, please keep in mind that we want it to be search engine optimized. Think about the terms/words that would drive people to the Nuuko site. Sample terms:
    • What Do I Write About
      Write what your desired audiences want to learn about. You’ll know these topics from listening. Listen on Twitter. Monitor industry leaders, prospects, and niche networks where your prospective industry hangs out online.
      Search these topics on the following channels to see what’s popular right now in those areas:
      LinkedinAnswers
      Social Bookmark Sites like DIGG, Reddit, Delicious
      Tweetmeme lets you see what topics are tweeted about the most on a variety of channels
      It’s Trending is a great site to find out what’s being shared the most on Facebook. 
    • Graphic Assets
      Nuuko can provide you with graphics to support your
      PowerPoint PresentationsTemplate will be found here
      Document CoversTemplate will be found here
      Twitter Background designTemplate will be found here
      Website Profile Page
    • The first step in social media is learning to listen before you speak.
      Take a week or two and really hone in on who is talking, various angles on the topic content wise, who drives conversation, who is the brand activist, who is the influencer.
      Take notes, share your ideas and listening findings with your fellow ESEs
      Tools to help listen:
      Google Alerts
      Radian6
      TweetDeck to search for whose talking about certain topics
      Use LinkedIn aggressively to prepare for the understanding of who your prospects are.
      Cultivate Leads
    • Cultivate Leads
      Become a fan of your prospects brand, follow it, share it, etc.
      Offer comments on prospects blogs, twitter accounts, SlideShare postings, YouTube.
      You will need to research prospect by prospect if they have a social presence
      Promote prospects content on social channels.
      Look for opportunities to retweet and respond to prospects content.
    • Additional Ideas/Suggestions
      Wikipedia
      Build out the Nuuko profile on Wikipedia
      Conduct Meetups on hot topics.
      Post photos on Flickr and start promoting that fee
      Webinars
      Automatically collects subscriber’s email address
      Follow up after webinar by email. Added to email newsletter
      Email newsletter
      Keep subscribers informed of latest activity in Nuuko community
      Drive traffic back to Nuuko.com and generate leads
      Blog
      A central hub for all updates, announcements and activity in the Nuuko community
      Best way to reach someone: EMAIL
      Once you have their email, you have their attention
    • Seem Overwhelming?
      Use a central tool to get Started
      Create to do list in a task tracking system that works for you
      Tweetdeck.com is recommended tool for everyone.
      Spend 1-2 weeks trying the tools with test accounts mentioned in this powerpoint
      Take notes on your listening findings
    • Thank you for your time
      Jason will now answer your questions