Social Media - Part of your Corporate Innovation Strategy

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  • yes slide 39, I agree, our team is working with a large hospital system now and I believe that your preso will alert them as to the urgent importance... would love to have your feedback as a potential patient user on this website... www.personalmedicine.com Hope you can make a panel I'm doing in St Paul next week, isci.org on innovation. Best, Natalie
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  • Great job on this, Doug. I especially love the 'PayPal Mafia' on Slide #21. Who knew? Well.. I guess those that know, knew...but I sure didn't.

    I also found slide 39 particularly relevant for a present day understanding of what the new workday looks like.

    Nice work.. thanks for sharing.

    Jim Canto
    medXcentral
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  • www.pollei.com
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  • www.dressthatman.com/gallery/2007john1.jpg
  • http://www.nytimes.com/2006/10/17/technology/17paypal.html?_r=1&oref=login
  • http://www.nytimes.com/2006/10/17/technology/17paypal.html?_r=1&oref=login
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  • http://www.flickr.com/photos/bradcrooks/3018097823/sizes/l/
  • Questions to ask the group. So why now? Economy Understanding Going to where the fish are
  • You are the new tappers You have knowledge of your business, patients, vendors. You speak a language unique to you. Your new role now incorporates tapping in a way that helps others understand inside and outside your organization.
  • Questions to ask the group. So why now? Economy Understanding Going to where the fish are
  • Social Media - Part of your Corporate Innovation Strategy

    1. 1. Douglas Pollei Social Media and Health Care September 16-17, 2009 Chicago, IL. @ Catalyst Ranch
    2. 2. <ul><li>Join In </li></ul>Stay Innovative Stay Informed Stay Relevant
    3. 3. <ul><li>About @dougpollei </li></ul>Douglas Pollei. VP Internet Strategy and Corporate Development at IKANO Communications Inc. portfolio company of Insight Venture Partners NYC. Currently leading strategic partnership with Google. National advisory board member for Social Media Club based in San Francisco. Founder of Social Media Club Minneapolis Chapter.
    4. 4. PayPal Mafia http://www.nytimes.com/2006/10/17/technology/17paypal.html?_r=1&oref=login What is your cloud? Wordle.net cloud for Douglas Pollei produced from LinkedIn
    5. 5. <ul><li>Current Audience Assessment </li></ul>You
    6. 6. www.dressthatman.com/gallery/2007john1.jpg
    7. 7. <ul><li>Social Media </li></ul><ul><li>Innovation </li></ul><ul><li>People </li></ul>DO YOU? DO
    8. 8. <ul><li>Current </li></ul><ul><li>Trends </li></ul>You
    9. 9. Where things are going? What topics are you discussing at your organization? Q
    10. 10. Do you have some of the following? Which is your biggest challenge and why? Q
    11. 11. <ul><li>Stay Innovative </li></ul>You
    12. 12. Social Media is Part of a Corporate Innovation Strategy Are you communicating social media as a innovation strategy to senior management? “ Technology is transforming innovation at its core, allowing companies to test new ideas at speeds that were unimaginable even a decade ago . They can stick new features and find out with hours how customers respond. They can see results from promotions, or efforts to boost productivity almost instantly.” “ The New Faster Face of Innovation. Thanks to Innovation, change has never been so easy or cheap”. Erik Brynjolfsson and Michael Schrage. Wall St. Journal Aug. 17 th , 2009. Q
    13. 13. Social Media is Part of a Corporate Innovation Strategy How can you help transform the culture of your organization using social media as an innovation strategy? “ Companies will also be willing to try new things, because the price of failure is much lower. That will bring big changes to corporate culture – making it easier to challenge accepted wisdom, and forcing managers to give more employees a say in the innovation process.” “ The New Faster Face of Innovation. Thanks to Innovation, change has never been so easy or cheap”. Erik Brynjolfsson and Michael Schrage. Wall St. Journal Aug. 17 th , 2009. Q
    14. 14. Social Media is Part of a Corporate Innovation Strategy How can you help others into acceptance of a new digital culture? &quot;Technology is only 20% of any enterprise change, the other 80% is culture, process, roles, and strategy change.” Jeremiah Owyang – Altimeter Group. Q
    15. 15. Innovative Companies Using Social Media as Part of their Emerging Technology Strategy What strategies are these companies using to be successful? Q
    16. 16. Innovation and Culture Pollination Are your marketing and technology leads coordinated? Q CMO CIO
    17. 17. www.flickr.com/photos/shelisrael/2617918411/
    18. 18. <ul><li>Stay </li></ul><ul><li>Informed </li></ul>Change your digital diet. Study authors, history, books, sites competitors. Share you knowledge with others inside and outside the organization.
    19. 19. <ul><li>Social Media History </li></ul>Learn
    20. 20. <ul><ul><ul><li>Evolution of the Mafia and Silicon Valley </li></ul></ul></ul>
    21. 21. PayPal Mafia http://www.nytimes.com/2006/10/17/technology/17paypal.html?_r=1&oref=login
    22. 22. Google Mafia http://www.nytimes.com/2007/12/28/business/28vc.html?ref=business http://www.gaebler.com/Businesses-Started-by-Former-Google-Employees.htm Bret Taylor, Jim Norris started FriendFeed. FriendFeed was bought by Facebook for $15 million in cash, and $32.5 million in Facebook stock. EX Satya Patel at Battery Ventures Chris Sacca Anna Patterson Russell Power, Neil Daswani, Sean Knapp, Belsasar Lepe and Bismarck Lepe Joe Sriver David Friedberg
    23. 23. <ul><ul><ul><li>Much of it started here </li></ul></ul></ul>Rick Levine Christopher Locke Doc Searls David Weinberger http://www.cluetrain.com/#manifesto
    24. 24. <ul><ul><ul><li>Today it Lives Inside Here </li></ul></ul></ul>Massive data centers host social media services inside “clouds” powered by the following vendors.
    25. 25. <ul><li>Social Media Thought Leaders </li></ul>Learn
    26. 26. Jeremiah Owyang Altimeter Group http://www.web-strategist.com/blog/
    27. 27. Charlene Li Altimeter Group http://www.altimetergroup.com
    28. 28. Chris Brogan Cross Tech Media http://www.chrisbrogan.com http://crosstechmedia.com/
    29. 29. Tara Hunt Cross Tech Media http://www.horsecowpig.com
    30. 30. Andy Sernovitz BlogWell http://www.damniwish.com/
    31. 31. Seth Godin Tribes http://www.sethgodin.com
    32. 32. http://blog.mellowbillow.com/2009/08/17/top-100-best-social-media-books-ever/ <ul><ul><ul><li>Top 100 Social Media Books </li></ul></ul></ul>
    33. 33. <ul><li>Interesting </li></ul><ul><li>Events and Organizations </li></ul>Learn
    34. 37. http://www.youtube.com/watch?v=ddO9idmax0o&feature=channel http://www.youtube.com/watch?v=MpIOClX1jPE&feature=channel http://www.youtube.com/watch?v=jGbLWQYJ6iM&feature=channel http://www.youtube.com/watch?v=0klgLsSxGsU&feature=channel http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel http://www.youtube.com/watch?v=VSPZ2Uu_X3Y&feature=channel
    35. 38. <ul><li>Stay Relevant </li></ul>Learn
    36. 39. Relevancy Requires New Habits How are you adjusting to a new digital culture? Q
    37. 40. &quot;Don't underestimate the amount of bravery it takes. You find yourself almost immediately in a two-front war, fighting both an entrenched bureaucracy and a skeptical audience.” Andy Sernovitz, author of &quot;Word of Mouth Marketing,” speaking on social media advocates within a large business.
    38. 41. Internal employees must start the movement. It may be a little lonely. http://www.flickr.com/photos/genarobardy/
    39. 42. &quot; Measure consistently. Tweak accordingly. Repeat daily .” Social Media Marketing in 30 Minutes a Day Keith Monaghan
    40. 43. <ul><li>Next Steps </li></ul>Developing Your Social Media Strategy Listening Creating Structure Internal Engagement Outside Engagement
    41. 44. <ul><li>Feedback </li></ul>Breakout Session: What do you think of the topics discussed so far this morning?  Where are your team’s/organization’s opportunities?

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