Douglas Pollei Social Media and Health Care September 16-17, 2009 Chicago, IL. @ Catalyst Ranch

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Join In

About @dougpollei Douglas Pollei. VP Internet Strategy and Corporate Development at IKANO Communications Inc. portfolio company of Insight Venture Partners NYC. Currently leading strategic partnership with Google. National advisory board member for Social Media Club based in San Francisco. Founder of Social Media Club Minneapolis Chapter.

About @dougpollei

PayPal Mafia http://www.nytimes.com/2006/10/17/technology/17paypal.html?_r=1&oref=login What is your cloud? Wordle.net cloud for Douglas Pollei produced from LinkedIn

Current Audience Assessment You

Current Audience Assessment

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Social Media Innovation People DO YOU? DO

Social Media

Innovation

People

Current Trends You

Current

Trends

Where things are going? What topics are you discussing at your organization? Q

Do you have some of the following? Which is your biggest challenge and why? Q

Stay Innovative You

Stay Innovative

Social Media is Part of a Corporate Innovation Strategy Are you communicating social media as a innovation strategy to senior management? “ Technology is transforming innovation at its core, allowing companies to test new ideas at speeds that were unimaginable even a decade ago . They can stick new features and find out with hours how customers respond. They can see results from promotions, or efforts to boost productivity almost instantly.” “ The New Faster Face of Innovation. Thanks to Innovation, change has never been so easy or cheap”. Erik Brynjolfsson and Michael Schrage. Wall St. Journal Aug. 17 th , 2009. Q

Social Media is Part of a Corporate Innovation Strategy How can you help transform the culture of your organization using social media as an innovation strategy? “ Companies will also be willing to try new things, because the price of failure is much lower. That will bring big changes to corporate culture – making it easier to challenge accepted wisdom, and forcing managers to give more employees a say in the innovation process.” “ The New Faster Face of Innovation. Thanks to Innovation, change has never been so easy or cheap”. Erik Brynjolfsson and Michael Schrage. Wall St. Journal Aug. 17 th , 2009. Q

Social Media is Part of a Corporate Innovation Strategy How can you help others into acceptance of a new digital culture? "Technology is only 20% of any enterprise change, the other 80% is culture, process, roles, and strategy change.” Jeremiah Owyang – Altimeter Group. Q

Innovative Companies Using Social Media as Part of their Emerging Technology Strategy What strategies are these companies using to be successful? Q

Innovation and Culture Pollination Are your marketing and technology leads coordinated? Q CMO CIO

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Stay Informed Change your digital diet. Study authors, history, books, sites competitors. Share you knowledge with others inside and outside the organization.

Stay

Informed

Social Media History Learn

Social Media History

Evolution of the Mafia and Silicon Valley

Evolution of the Mafia and Silicon Valley

PayPal Mafia http://www.nytimes.com/2006/10/17/technology/17paypal.html?_r=1&oref=login

Google Mafia http://www.nytimes.com/2007/12/28/business/28vc.html?ref=business http://www.gaebler.com/Businesses-Started-by-Former-Google-Employees.htm Bret Taylor, Jim Norris started FriendFeed. FriendFeed was bought by Facebook for $15 million in cash, and $32.5 million in Facebook stock. EX Satya Patel at Battery Ventures Chris Sacca Anna Patterson Russell Power, Neil Daswani, Sean Knapp, Belsasar Lepe and Bismarck Lepe Joe Sriver David Friedberg

Much of it started here Rick Levine Christopher Locke Doc Searls David Weinberger http://www.cluetrain.com/#manifesto

Much of it started here

Today it Lives Inside Here Massive data centers host social media services inside “clouds” powered by the following vendors.

Today it Lives Inside Here

Social Media Thought Leaders Learn

Social Media Thought Leaders

Jeremiah Owyang Altimeter Group http://www.web-strategist.com/blog/

Charlene Li Altimeter Group http://www.altimetergroup.com

Chris Brogan Cross Tech Media http://www.chrisbrogan.com http://crosstechmedia.com/

Tara Hunt Cross Tech Media http://www.horsecowpig.com

Andy Sernovitz BlogWell http://www.damniwish.com/

Seth Godin Tribes http://www.sethgodin.com

http://blog.mellowbillow.com/2009/08/17/top-100-best-social-media-books-ever/ Top 100 Social Media Books

Top 100 Social Media Books

Interesting Events and Organizations Learn

Interesting

Events and Organizations

http://www.youtube.com/watch?v=ddO9idmax0o&feature=channel http://www.youtube.com/watch?v=MpIOClX1jPE&feature=channel http://www.youtube.com/watch?v=jGbLWQYJ6iM&feature=channel http://www.youtube.com/watch?v=0klgLsSxGsU&feature=channel http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel http://www.youtube.com/watch?v=VSPZ2Uu_X3Y&feature=channel

Stay Relevant Learn

Stay Relevant

Relevancy Requires New Habits How are you adjusting to a new digital culture? Q

"Don't underestimate the amount of bravery it takes. You find yourself almost immediately in a two-front war, fighting both an entrenched bureaucracy and a skeptical audience.” Andy Sernovitz, author of "Word of Mouth Marketing,” speaking on social media advocates within a large business.

Internal employees must start the movement. It may be a little lonely. http://www.flickr.com/photos/genarobardy/

" Measure consistently. Tweak accordingly. Repeat daily .” Social Media Marketing in 30 Minutes a Day Keith Monaghan

Next Steps Developing Your Social Media Strategy Listening Creating Structure Internal Engagement Outside Engagement

Next Steps

Feedback Breakout Session: What do you think of the topics discussed so far this morning? Where are your team’s/organization’s opportunities?

Feedback