Social Media - Part of your Corporate Innovation Strategy

Douglas Pollei Social Media and Health Care September 16-17, 2009 Chicago, IL. @ Catalyst Ranch

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About @dougpollei
Douglas Pollei. VP Internet Strategy and Corporate Development at IKANO Communications Inc. portfolio company of Insight Venture Partners NYC. Currently leading strategic partnership with Google. National advisory board member for Social Media Club based in San Francisco. Founder of Social Media Club Minneapolis Chapter.

PayPal Mafia http://www.nytimes.com/2006/10/17/technology/17paypal.html?_r=1&oref=login What is your cloud? Wordle.net cloud for Douglas Pollei produced from LinkedIn

Current Audience Assessment
You

www.dressthatman.com/gallery/2007john1.jpg

Social Media
Innovation
People
DO YOU? DO

Current
Trends
You

Where things are going? What topics are you discussing at your organization? Q

Do you have some of the following? Which is your biggest challenge and why? Q

Stay Innovative
You

Social Media is Part of a Corporate Innovation Strategy Are you communicating social media as a innovation strategy to senior management? “ Technology is transforming innovation at its core, allowing companies to test new ideas at speeds that were unimaginable even a decade ago . They can stick new features and find out with hours how customers respond. They can see results from promotions, or efforts to boost productivity almost instantly.” “ The New Faster Face of Innovation. Thanks to Innovation, change has never been so easy or cheap”. Erik Brynjolfsson and Michael Schrage. Wall St. Journal Aug. 17 th , 2009. Q

Social Media is Part of a Corporate Innovation Strategy How can you help transform the culture of your organization using social media as an innovation strategy? “ Companies will also be willing to try new things, because the price of failure is much lower. That will bring big changes to corporate culture – making it easier to challenge accepted wisdom, and forcing managers to give more employees a say in the innovation process.” “ The New Faster Face of Innovation. Thanks to Innovation, change has never been so easy or cheap”. Erik Brynjolfsson and Michael Schrage. Wall St. Journal Aug. 17 th , 2009. Q

Social Media is Part of a Corporate Innovation Strategy How can you help others into acceptance of a new digital culture? "Technology is only 20% of any enterprise change, the other 80% is culture, process, roles, and strategy change.” Jeremiah Owyang – Altimeter Group. Q

Innovative Companies Using Social Media as Part of their Emerging Technology Strategy What strategies are these companies using to be successful? Q

Innovation and Culture Pollination Are your marketing and technology leads coordinated? Q CMO CIO

www.flickr.com/photos/shelisrael/2617918411/

Stay
Informed
Change your digital diet. Study authors, history, books, sites competitors. Share you knowledge with others inside and outside the organization.

Social Media History
Learn

Evolution of the Mafia and Silicon Valley

PayPal Mafia http://www.nytimes.com/2006/10/17/technology/17paypal.html?_r=1&oref=login

Google Mafia http://www.nytimes.com/2007/12/28/business/28vc.html?ref=business http://www.gaebler.com/Businesses-Started-by-Former-Google-Employees.htm Bret Taylor, Jim Norris started FriendFeed. FriendFeed was bought by Facebook for $15 million in cash, and $32.5 million in Facebook stock. EX Satya Patel at Battery Ventures Chris Sacca Anna Patterson Russell Power, Neil Daswani, Sean Knapp, Belsasar Lepe and Bismarck Lepe Joe Sriver David Friedberg

Much of it started here
Rick Levine Christopher Locke Doc Searls David Weinberger http://www.cluetrain.com/#manifesto

Today it Lives Inside Here
Massive data centers host social media services inside “clouds” powered by the following vendors.

Social Media Thought Leaders
Learn

Jeremiah Owyang Altimeter Group http://www.web-strategist.com/blog/

Charlene Li Altimeter Group http://www.altimetergroup.com

Chris Brogan Cross Tech Media http://www.chrisbrogan.com http://crosstechmedia.com/

Tara Hunt Cross Tech Media http://www.horsecowpig.com

Andy Sernovitz BlogWell http://www.damniwish.com/

Seth Godin Tribes http://www.sethgodin.com

http://blog.mellowbillow.com/2009/08/17/top-100-best-social-media-books-ever/
Top 100 Social Media Books

Interesting
Events and Organizations
Learn

http://www.youtube.com/watch?v=ddO9idmax0o&feature=channel http://www.youtube.com/watch?v=MpIOClX1jPE&feature=channel http://www.youtube.com/watch?v=jGbLWQYJ6iM&feature=channel http://www.youtube.com/watch?v=0klgLsSxGsU&feature=channel http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel http://www.youtube.com/watch?v=VSPZ2Uu_X3Y&feature=channel

Stay Relevant
Learn

Relevancy Requires New Habits How are you adjusting to a new digital culture? Q

"Don't underestimate the amount of bravery it takes. You find yourself almost immediately in a two-front war, fighting both an entrenched bureaucracy and a skeptical audience.” Andy Sernovitz, author of "Word of Mouth Marketing,” speaking on social media advocates within a large business.

Internal employees must start the movement. It may be a little lonely. http://www.flickr.com/photos/genarobardy/

" Measure consistently. Tweak accordingly. Repeat daily .” Social Media Marketing in 30 Minutes a Day Keith Monaghan

Next Steps
Developing Your Social Media Strategy Listening Creating Structure Internal Engagement Outside Engagement

Feedback
Breakout Session: What do you think of the topics discussed so far this morning? Where are your team’s/organization’s opportunities?

Social Media - Part of your Corporate Innovation Strategy

by Douglas Pollei on Sep 17, 2009

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Social Media - Part of your Corporate Innovation Strategy — Presentation Transcript