Truly Convergent Billing
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Truly Convergent Billing

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Part of a keynote address that I gave to the 10th Annual Asia Billing and Revenue Assurance Conference, held in Bangkok March 2010.

Part of a keynote address that I gave to the 10th Annual Asia Billing and Revenue Assurance Conference, held in Bangkok March 2010.

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Truly Convergent Billing Truly Convergent Billing Presentation Transcript

  • Truly Convergent Billing Asia Billing and Revenue Assurance 2010 Doug Newdick 09 March 2010
  • The Promise of Convergence?
    • The single software package view of convergence
      • “I hear you have billing problems – our billing software will solve them.”
      • A promise that is unlikely to be fulfilled.
    • We need to move to a complete view of converged billing architecture.
      • One that encompasses the totality of billing.
      • One that is likely to deliver on the promise.
  • Convergent Architecture
    • A view of what a truly convergent billing architecture might look like
      • One that uses Enterprise Architecture best practice.
      • One that uses industry standards.
      • One that builds on practical experience both at delivering - and failing to deliver - convergent billing.
      • The good news: it is achievable!
      • The bad news: there is no silver bullet, no magic billing application.
  • What is Convergence?
    • The customer view:
      • The ability to use, access, purchase or experience as one, something that previously had to be used, accessed, purchased or experienced separately.
    • The operator’s view:
      • Those things that we must do and be in order to provide convergence to the market place.
      • If there is no customer impact, there is no meaningful convergence.
  • Different Kinds of Convergence
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  • How Did We Get Here? A Hypothetical Billing Landscape
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  • Converging The Billing Landscape: This Is Not The Answer!
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  • How Did We Get Here? Convergence Anti-Patterns 1
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  • How Did We Get Here? Convergence Anti-Patterns 2
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  • Architectural Levels
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  • Architectural Levels: Cycles of Problems and Solutions
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  • What’s Architecture Got To Do With Convergence?
    • Each level can be convergent or divergent independently.
      • Divergent higher level views can be supported by convergent lower levels.
      • Convergent higher level views can be supported by divergent lower level views – though this isn’t easy!
    • Truly convergent architecture is when all levels align on a convergent model – supporting a truly convergent customer experience.
    • How convergent you become should be determined by business capacity for investment and desire for convergence.
  • Convergence at Different Levels
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  • Considering All of Billing
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  • The Extended Enterprise or Telco 2.0
    • The boundaries of the enterprise are no longer rigid.
    • The effects of the enterprise extend outwards beyond the traditional borders of the enterprise.
      • Into traditional suppliers and partners
      • Out to customers
    • Convergence is a key enabler of the extended enterprise.
  • Billing and LTE
    • LTE produces no new challenges.
    • LTE does intensify existing challenges.
      • The commodification of data
      • Cannabilisation of voice revenue
      • Increased importance of VAS
      • Potential for “bill shock”
  • Convergence: LTE and the Extended Enterprise
    • The challenges for billing from LTE and the Extended Enterprise are similar.
      • Real time charging and postpaid credit limits can prevent bill shock and reduce financial risk for the service provider and any partners.
      • Real time charging of VAS gives partners certainty.
      • Converged charging makes management of charging for partners simpler.
  • Telecom NZ: A Case Study In Convergence
    • Telecom NZ is undergoing a significant programme of business transformation.
    • We’ve recently launched a new 3G WCDMA mobile network.
    • Billing has been a key aspect of these initiatives.
    • The billing architecture team has identified convergent billing architecture as central to allowing us to deliver the required business capabilities.
  • Telecom NZ: Where We Are
    • Key features of rating convergence:
      • Prepaid and postpaid mobile rated on the one platform in real time: Voice, SMS, Data, VAS.
      • Fixed line broadband rated on the same platform.
      • Other products and services rated on other platforms.
    • One bill for all products and services.
    • Bill calculation split between two platforms.
    • Postpaid A/R in the one platform.
    • Convergent offerings without necessarily convergent technologies.
    • Logically separate billing for each business unit.
  • Telecom NZ: Areas of Architectural Development
    • Build on convergent rating by adding additional services.
    • Focus on convergent A/R and balance management to support one view of the customer.
    • Build capability once and re-use across product lines, customer segments and business units.
    • Converge as much as possible within the system and technology levels, leaving non-convergence at the business level.
  • Thank You
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