Social Media Marketing -- Tools and Sites

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An overview of the top sites and some of the tools you can use to manage your time on them. This was one module of an all day class that I taught on May 20th

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Social Media Marketing -- Tools and Sites

  1. 1. Social Media Tools and Sites Presented by Doug McIsaac
  2. 2. <ul><li>Acting like a sales person </li></ul><ul><li>No clear plan or strategy </li></ul><ul><li>Not a coordinated effort </li></ul><ul><li>Bad mouthing competitors </li></ul><ul><li>Focus is on tools not strategy </li></ul>Common Mistakes
  3. 3. <ul><li>Forge relationships </li></ul><ul><li>Provide education </li></ul><ul><li>Answer questions </li></ul>Keys to success
  4. 4. Home Base vs Outposts Outpost Outpost Outpost Outpost Home Base
  5. 5. The Big Four <ul><li>500 million people </li></ul><ul><li>284,000 in Montana </li></ul><ul><li>57,000 within 50 miles of Billings, Mt </li></ul>
  6. 6. Facebook <ul><li>500 million people </li></ul><ul><li>284,000 in Montana </li></ul><ul><li>57,000 in Billings, Mt </li></ul>
  7. 7. Twitter
  8. 8. YouTube <ul><li>Hundreds of millions of videos a day </li></ul><ul><li>Every minute, 24 hours of video is uploaded to YouTube </li></ul>
  9. 9. LinkedIn <ul><li>65 million members in over 200 countries. </li></ul><ul><li>A new member every second </li></ul><ul><li>half of members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul>
  10. 10. Knowem.com
  11. 11. Management Tools <ul><li>Hootsuite.com </li></ul><ul><li>Tweetdeck.com </li></ul><ul><li>CoTweet.com </li></ul>
  12. 12. Interested in learning more?? Contact Doug McIsaac [email_address]

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