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Social Media Marketing -- Join and Lead the Conversation
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Social Media Marketing -- Join and Lead the Conversation

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Social Media Marketing -- Join and Lead the Conversation explains some of the methods and tools you can use to join and lead the conversation going on around your brand. This was one module of an......

Social Media Marketing -- Join and Lead the Conversation explains some of the methods and tools you can use to join and lead the conversation going on around your brand. This was one module of an all day class that I taught on May 20th

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  • 1. Presented by Doug McIsaac Join the Conversation
  • 2.
    • Answer questions
    • Comment in forums
    • Share relevant content
      • yours and others
    • Reach out to influencers
    Social Media Feedback loop
  • 3. Old model
  • 4. New model One to Many and Many to One
  • 5.
    • You MUST Respond
    • If you choose NOT to respond to negative feedback – in many cases that negative feedback will serve as a source of information for new potential customers
    • Silence in the feedback loop can add to negative impressions
    The Key to the New Model
  • 6.
    • Google/Yahoo/Bing Local Profiles
    • Yelp.com
    • CitySearch.com
    • FourSquare.com
    Reviews and Review sites
  • 7.
    • http://www.youtube.com/watch?v=5YGc4zOqozo
  • 8.
    • http://www.youtube.com/watch?v=FZ1st1Vw2kY
  • 9. Presented by Doug McIsaac Lead the Conversation
  • 10. Lead the Conversation
  • 11. Promotion
    • Contests
    • Special Offers
    • Coupons for fans only
    • In store signage
  • 12. Name that Tune
  • 13. Flip Your Trip
  • 14. Grains Of Montana
  • 15. Grains of Montana Coupons
  • 16. Seize the Deal
  • 17. Content
  • 18. http://twitter.com/cleveraccounts
  • 19. http://www.youtube.com/t/creators_corner
  • 20. BlendTec http://www.youtube.com/user/blendtec
  • 21. http://itstrending.com/
  • 22. Engagement
    • Who
    • What
    • Where
    • When
    • Why
  • 23. http://www.ideastorm.com/
  • 24. http://mystarbucksidea.force.com/ideaHome
  • 25. Interested in learning more Contact Doug McIsaac [email_address]