Presented by  Doug McIsaac Join the Conversation
<ul><li>Answer questions </li></ul><ul><li>Comment in forums </li></ul><ul><li>Share relevant content </li></ul><ul><ul><l...
Old model
New model  One to Many and Many to One
<ul><li>You MUST Respond </li></ul><ul><li>If you choose NOT to respond to negative feedback – in many cases that negative...
<ul><li>Google/Yahoo/Bing Local Profiles </li></ul><ul><li>Yelp.com </li></ul><ul><li>CitySearch.com </li></ul><ul><li>Fou...
<ul><li>http://www.youtube.com/watch?v=5YGc4zOqozo </li></ul>
<ul><li>http://www.youtube.com/watch?v=FZ1st1Vw2kY </li></ul>
Presented by  Doug McIsaac Lead the Conversation
Lead the Conversation
Promotion <ul><li>Contests </li></ul><ul><li>Special Offers </li></ul><ul><li>Coupons for fans only </li></ul><ul><li>In s...
Name that Tune
Flip Your Trip
Grains Of Montana
Grains of Montana Coupons
Seize the Deal
Content
http://twitter.com/cleveraccounts
http://www.youtube.com/t/creators_corner
BlendTec http://www.youtube.com/user/blendtec
http://itstrending.com/
Engagement <ul><li>Who </li></ul><ul><li>What  </li></ul><ul><li>Where </li></ul><ul><li>When  </li></ul><ul><li>Why </li>...
http://www.ideastorm.com/
http://mystarbucksidea.force.com/ideaHome
Interested in learning more Contact Doug McIsaac [email_address]
Upcoming SlideShare
Loading in...5
×

Social Media Marketing -- Join and Lead the Conversation

909

Published on

Social Media Marketing -- Join and Lead the Conversation explains some of the methods and tools you can use to join and lead the conversation going on around your brand. This was one module of an all day class that I taught on May 20th

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
909
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Know like trust Trust transference
  • Social Media Marketing -- Join and Lead the Conversation

    1. 1. Presented by Doug McIsaac Join the Conversation
    2. 2. <ul><li>Answer questions </li></ul><ul><li>Comment in forums </li></ul><ul><li>Share relevant content </li></ul><ul><ul><li>yours and others </li></ul></ul><ul><li>Reach out to influencers </li></ul>Social Media Feedback loop
    3. 3. Old model
    4. 4. New model One to Many and Many to One
    5. 5. <ul><li>You MUST Respond </li></ul><ul><li>If you choose NOT to respond to negative feedback – in many cases that negative feedback will serve as a source of information for new potential customers </li></ul><ul><li>Silence in the feedback loop can add to negative impressions </li></ul>The Key to the New Model
    6. 6. <ul><li>Google/Yahoo/Bing Local Profiles </li></ul><ul><li>Yelp.com </li></ul><ul><li>CitySearch.com </li></ul><ul><li>FourSquare.com </li></ul>Reviews and Review sites
    7. 7. <ul><li>http://www.youtube.com/watch?v=5YGc4zOqozo </li></ul>
    8. 8. <ul><li>http://www.youtube.com/watch?v=FZ1st1Vw2kY </li></ul>
    9. 9. Presented by Doug McIsaac Lead the Conversation
    10. 10. Lead the Conversation
    11. 11. Promotion <ul><li>Contests </li></ul><ul><li>Special Offers </li></ul><ul><li>Coupons for fans only </li></ul><ul><li>In store signage </li></ul>
    12. 12. Name that Tune
    13. 13. Flip Your Trip
    14. 14. Grains Of Montana
    15. 15. Grains of Montana Coupons
    16. 16. Seize the Deal
    17. 17. Content
    18. 18. http://twitter.com/cleveraccounts
    19. 19. http://www.youtube.com/t/creators_corner
    20. 20. BlendTec http://www.youtube.com/user/blendtec
    21. 21. http://itstrending.com/
    22. 22. Engagement <ul><li>Who </li></ul><ul><li>What </li></ul><ul><li>Where </li></ul><ul><li>When </li></ul><ul><li>Why </li></ul>
    23. 23. http://www.ideastorm.com/
    24. 24. http://mystarbucksidea.force.com/ideaHome
    25. 25. Interested in learning more Contact Doug McIsaac [email_address]

    ×