Social Media Marketing -- Are You Ready?
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Social Media Marketing -- Are You Ready?

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Introduction social media marketing. This presentation was for GMG a group of marketing professionals that meets in Billings, MT. I focused on Facebook, Twitter and YouTube for this presentation.

Introduction social media marketing. This presentation was for GMG a group of marketing professionals that meets in Billings, MT. I focused on Facebook, Twitter and YouTube for this presentation.

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  • 1. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Are You Ready? C:Documents and SettingsUMARMy DocumentsMy Pictures429909-xs.jpg F:Graphic CabLogo & IcoIcon'sdot pngInternet.png social montana logo sm.jpg Social Media Marketing
  • 2. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Social Media Social Media is an Umbrella term that defines the various activities that integrate technology social interaction and the construction of words, pictures, videos and audio Wikipedia.org
  • 3. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Social Media Matrix Your Website Sales Facebook Page Twitter Page YouTube Channel Article Sites and/or your blog Photo sites Podcasts and online radio
  • 4. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Four Pillars
    • Facebook
    • Twitter
    • YouTube
    • Your website or Blog
  • 5. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Facebook
    • M ore than 300 million active users
    • More than 120 million users log on to Facebook at least once each day
    • More than two-thirds of Facebook users are outside of college
  • 6. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Facebook
    • 132,340 people in May
    • 179,620 today
    • age 18 and older
    • who live in Montana
    • who could be your customers
    • 37,200 people in Billings
  • 7. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Twitter
    • Fastest growing community site with a 1382% increase in visits Feb 09 vs Feb 08
    • Projected to hit 50 million users by the end of 2009
    • Twitter drives traffic – 220,747 visits in 6 weeks to the Eventline blog
  • 8. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg YouTube
    • 100 million viewers
    • 14.8 billion videos viewed in January 2009
  • 9. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Social Media Strategy
      • Find The Conversation
      • Listen to The Conversation
      • Join The Conversation
      • Lead the Conversation
  • 10. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg Best Practices
      • Deliver good, valuable information
      • Listen to your audience
      • Don’t go straight for the pitch
      • Engage your audience
  • 11. C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg social montana logo sm.jpg C:Documents and SettingsUMARMy DocumentsMy Picturesimg_bg.jpg For More Information SocialMontana.com DougMcIsaac.com Facebook.com/ SocialMontana Twitter.com/ dougmcisaac Twitter.com/ SocialMontana