Build Your Brand Online
Agenda
• Introduction
• Top 5 sites
• Fastest growing sites
• 5 mistakes
• Four keys
• “Dead” technology
• Strategy
CommunityFeedbackCompany
Old model
Feedback
Community
Feedback
Company
New model
Most important sites
• Facebook
• Google Plus
• YouTube
• Twitter
• LinkedIn
Facebook
• 1.23 Billion monthly active
users
• 757 million users log in daily
• 189 million are mobile only
• ●
Google Plus
• 2nd most popular social
network with 318.4 million
monthly active users
• Google Plus and Google Local
have ...
• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouT...
Twitter
• 200 million active users
• 400 million Tweets every
day.
• 60% mobile
• follow six or more brands.
LinkedIn
• 277 million
Registered
members
• all 2013 Fortune
500 companies
Fastest Growing Sites
• Pinterest
– 70 million 5/24/13
– 20% of US women are on Pinterest
• Instagram
– 200 million monthl...
The 5 mistakes
Selling too soon
No Plan
No Co-ordination
Focus on Numbers
Focus on tools
Dead Technology
Why email?
– 44% of email recipients made at least one
purchase last year based on a promotional
email. (Convinceandconver...
Keys to success
Forge relationships
Share Your Knowledge
Have goals and a Plan
Develop a solid strategy.
Customer persona
• Describe your ideal customer
• How old?
• What do they do?
• Kids?
• Married / single
• What type of ho...
Decide on your username
www.Knowem.com
Traffic Sources
Website
Blog
Facebook
LinkedIn
Google Plus
Reputation
ManagementYoutube
Twitter
Search
engines
Email
Content ideas
• What is interesting to
your ideal customer
• What type of content will
you use?
Strategy Short posts and articles
• Short posts
• Post on social media sites
• Long content – articles etc
• Post on your ...
Strategy Videos and Photos
• Videos
• Post to Youtube and other
video sites
• Embed YouTube video in
Blog Share link on so...
Questions
Build your brand Online - Great Falls Association of Realtors
Build your brand Online - Great Falls Association of Realtors
Build your brand Online - Great Falls Association of Realtors
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Build your brand Online - Great Falls Association of Realtors

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Title: Build your brand online
Subtitle: Learn the keys to leveraging social media to enhance your sphere of influence and enable people to connect with you online.

Description:

During this fast paced training session you will learn the following:

• The most important 5 sites online for building your brand
• The fastest growing sites that you need to be watching
• The “dead” technology the savviest marketers use to expand their online presence
• The 5 mistakes you’ve probably already been making
• The four keys for successfully building your brand online

Published in: Marketing
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  • Build your brand Online - Great Falls Association of Realtors

    1. 1. Build Your Brand Online
    2. 2. Agenda • Introduction • Top 5 sites • Fastest growing sites • 5 mistakes • Four keys • “Dead” technology • Strategy
    3. 3. CommunityFeedbackCompany Old model
    4. 4. Feedback Community Feedback Company New model
    5. 5. Most important sites • Facebook • Google Plus • YouTube • Twitter • LinkedIn
    6. 6. Facebook • 1.23 Billion monthly active users • 757 million users log in daily • 189 million are mobile only • ●
    7. 7. Google Plus • 2nd most popular social network with 318.4 million monthly active users • Google Plus and Google Local have merged
    8. 8. • More than 1 billion unique users visit YouTube each month • Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth • 100 hours of video are uploaded to YouTube every minute • YouTube is localized in 61 countries and across 61 languages • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
    9. 9. Twitter • 200 million active users • 400 million Tweets every day. • 60% mobile • follow six or more brands.
    10. 10. LinkedIn • 277 million Registered members • all 2013 Fortune 500 companies
    11. 11. Fastest Growing Sites • Pinterest – 70 million 5/24/13 – 20% of US women are on Pinterest • Instagram – 200 million monthly actives – 16 Billion photos shared – 1.2 billion likes daily • Tumblr – Blogs 175.3 million – Posts 79.2 billion – Daily posts 106.8 million • SnapChat – 26 million US users – 400 million Snaps per day • WhatsApp – 520 million monthly users – 320 million daily users – 19 billion messages sent daily
    12. 12. The 5 mistakes
    13. 13. Selling too soon
    14. 14. No Plan
    15. 15. No Co-ordination
    16. 16. Focus on Numbers
    17. 17. Focus on tools
    18. 18. Dead Technology
    19. 19. Why email? – 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com) – 82% of consumers open emails from companies. (Litmus) – 85% of internet users access email – For every $1 spent, $44.25 is the average return on email marketing investment. (Experian) – 85% of internet users access email – Cheap – Trackable – Real ROI
    20. 20. Keys to success
    21. 21. Forge relationships
    22. 22. Share Your Knowledge
    23. 23. Have goals and a Plan
    24. 24. Develop a solid strategy.
    25. 25. Customer persona • Describe your ideal customer • How old? • What do they do? • Kids? • Married / single • What type of house? • Do they entertain?
    26. 26. Decide on your username www.Knowem.com
    27. 27. Traffic Sources Website Blog Facebook LinkedIn Google Plus Reputation ManagementYoutube Twitter Search engines Email
    28. 28. Content ideas • What is interesting to your ideal customer • What type of content will you use?
    29. 29. Strategy Short posts and articles • Short posts • Post on social media sites • Long content – articles etc • Post on your blog • Link to it from your social media profiles • Email your list
    30. 30. Strategy Videos and Photos • Videos • Post to Youtube and other video sites • Embed YouTube video in Blog Share link on social media profiles • Email Your list • Photos • Post to website / blog • Post to image sharing sites • Link to website / blog from social media sharing sites
    31. 31. Questions

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