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Designerfair 2011
Designerfair 2011
Designerfair 2011
Designerfair 2011
Designerfair 2011
Designerfair 2011
Designerfair 2011
Designerfair 2011
Designerfair 2011
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Designerfair 2011

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product analytics program

product analytics program

Published in: Design, Technology, Business
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Transcript

  • 1. Measuring Product Design
    Using Google Analytics
    Doug Lee . Big Bad Goose
  • 2. Introduction
    Why measure product design?
    Who is visiting, and what are they doing?
    What parts of my UI are working?
    Can we forecast feature demand?
    How do you measure product design?
    Track user actions
    Any javascript event can be recorded in Google Analytics (GA)
    User input: clicks, selections, mouse events
    Derived actions: time on page, scroll distance
  • 3. gack.js - Google Analytics event tracker
    gack.js is a tiny utility to help make tracking easier
    It's a simple wrapper named GA around the GA_trackEvent() method
    https://github.com/duggi/gack
  • 4. Instrumentation
    1. include libraries
    include jquery
    include and init ga.js
    include gack.js
    2. decorate html with event metadata
    <a href="#" data-gae="ui.sort.alpha" class="GAE-click">sort A-Z</a>
    category
    action
    label
    css classname hook
    3. data collector
    $('.GAE-click').click(function() {
    GA.trackEvent($(this).data('gae').split('.'));
    });
  • 5. Program
    Hierarchy
    Categories  very few of these
    Actions  more of these
    Labels  specifics about the action
    • Categories
    • 6. ui  user manipulated UI
    • 7. conversion  user moved along a conversion
    • 8. demand  user clicked on a feature we are thinking about
    • 9. diligence  user viewed info of interest
  • Sample Page
  • 10. Sample Page
  • 11. Report
    more interest in colors
    more interest in github
    more interest in qr code
  • 12. Thank You!
    http://www.bigbadgoose.com
    https://github.com/duggi/gack

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