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Befs dwa fin 201112



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  • 1. BEFS Annual Congress: Linlithgow2o November 2010
  • 2. •Definitions & Context•TCR Regeneration Research: Economic Drivers•Small Towns: Response to Challenges • Retail business • Culture & creative industries • Place & local property owners • Marketing•Conclusions: Way Forward
  • 3. Projects•Northern Ireland: DSD•N England: RDAs Market Town Initiatives•Scotland: Town Centre Regeneration ResearchSkills•Land use & urban design: place intervention • spatial strategies • development frameworks • master plans•Local economic development•Involvement & delivery
  • 4. DEFINITIONS & CONTEXT Predominant: only 25 more than 30,000 pop SG Urban Rural Classification (6): - large urban: 39.1%/ 60.9% by population - 0ther urban: 3o.4% - accessible small towns: 8.7% - remote small rural: 3.7% - accessible rural: 11.6% - remote rural: 6.5% SRUC vulnerability index (2011-12 data) - unemployment, out-migration, decline in services
  • 5. Small Towns: Distinctive Places: Scale & Function Region Whole settlement Town centre Block Plot•Economic: business not just retail•Community: civic•Place: buildings & space
  • 6. TCR RESEARCH: KEY FINDINGS• Complex concept: multi-dimensional issues• ‘Whole town’: rather than focus just on physical• Town centre: scale distinctiveness: context• Partnership: vision: strategy: action plan• Partnership is not an outcome: - need effective coordinated delivery• Small/medium business: limited data• Community ownership of assets• Improving TCR project planning• Improving: TC health checks• Applying Theories of Change
  • 7. SMALL TOWNS AS ECONOMICDRIVERS Local service centres: hinterland e.g. health care Jobs: independent businesses Infrastructure: assets /liabilities & investment Community capital: relationships & networks Broadband infrastructure: connected Enterprise: growth & start ups Visitor economy
  • 8. •Demographic & social change•Economic recovery: consumer confidence & demand•Technology: internet & e-commerce•Niche consumer markets•Changing expectations & service quality•Climate change: low carbon economy•Knowledge based economy - new skills & aptitudes -lifestyle: social media•UK ‘big four’: 76.4% grocery shopping: - one stop: consumer choice?
  • 9. •What kind of town?•Vision: strategy: action plan•Integrated whole town strategy: more than High Street•Coordinated delivery: town & wider area•Three sectors involved: ‘town team’: one voice•Coordinator & facilitator: agitator•Target small independent business: negative on retail & apathy•Affordable housing•More than just investment in public realm/buildings•Stimulate confidence: compelling economic case
  • 10. STRATEGY STRUCTURE &COMPONENTS Town Vision Community Place Economy Place Making: Buildings & Sites Marketing & Branding EnvironmentalImprovements: ‘Glue’ Visitor Destination Improvements ‘Magnets’ Enterprise & Business Development Parking & Accessibility
  • 11. RETAIL BUSINESS INITIATIVES Retailers struggling: apathy & poor perception Limited data: e.g. Local Data Company Targeted ‘internal’ support: - workshops/events & advisor support - customer service & merchandising: ILA - e-commerce - social media: ‘communities of interest’ Shared town centre marketing: involve PLCs Events based marketing: public realm Interest in: independent specialist consultation: - Master Classes - Shop Doctor: Dumfries - 1-1 Retail Business Support: Scottish Borders Enterprise & Start Ups: - ‘Retail Rocks’: Aberdeen/Torry - Retail Incubators
  • 12. • History & cultural heritage• ‘Making’ facilities & commercial outlets• Pilot incubator• Active creative networks• Community ownership & ‘community anchors’• Cultural industries & arts crafts: visitor economy• Events & festivals• Visitor packages: ‘Hand Made Holidays’
  • 13. •Distinctive & diverse: authentic ‘spirit of place’•Mixed use: vertical & horizontal•Town Centre Living: affordable ‘hidden homes’•Townscape Heritage Initiative/HLF: end use enterprise•Business Premises Renovation Allowance: tax incentives•Shop fronts design: business development•Enterprise hubs & incubators
  • 14. SMALL TOWNS & LOCAL OWNERS Local owners & landlords: attitudes & upward rent reviews Part of the solution: ‘distressed property’ Simplified leases: RICS leasing code Tax relief on capital spend Benefits to owners - Income stream: rented property - Safeguarding capital asset - Reduced Council tax & business rates - Occupier responsibilities
  • 15. •Regeneration through re-branding: themes•Internet: effective web sites•Engage VistScotland & Creative Scotland•Family friendly guide: directory•Local food sourcing & marketing•Orientation & navigation: interpretation
  • 16. •SG: National Review of Town Centres 3/4: test new initiatives?•Whole town/integrated strategies & action plans•Proactive & locally driven: one voice•Focus small independent business & local owners•Improve project planning: short/medium term outcomes•Town facilitator/agitator
  • 17.