Barnes & Noble College Digital TV Network                                      1
About our Network Exclusively representing 23% of all the college students in the U.S. 42” - 55” LCD screens (average of 2...
The Largest On-Campus Media Network 61 Million total impressions on campus Best of breed content such as CBS, AOL, Action ...
Today’s Redefined College Bookstore Bookstores now have cafes, retail, dorm supplies, and entertainment Higher trafficked ...
Top 10 DMA’s               5
Top Campuses               6
Capabilities of our Network                              7
Sample Program Format                        8
Screenshots              9
Ad Units: Zone Layout                        10
Why Advertise on our Network? Highly cost-effective Create awareness and build loyalty among the next generation Top marke...
Barnes & Noble Marketing-Capabilities       In-Store Signage High impact two-sided signs placed prominently in stores to l...
Barnes & Noble Marketing Clients                                   13
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Scentsa Media Networks Media Kit

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Media kit for the largest college digital network.

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Scentsa Media Networks Media Kit

  1. 1. Barnes & Noble College Digital TV Network 1
  2. 2. About our Network Exclusively representing 23% of all the college students in the U.S. 42” - 55” LCD screens (average of 2 per store) We employ new mobile connectivity technology, providing targeted, and location based solutions Our screens are located in high traffic and high “dwell-time” areas throughout the bookstore allowing the maximum advertiser exposure wherever students go within the store 388 Universities and 1000 Screens in top DMAs. 2
  3. 3. The Largest On-Campus Media Network 61 Million total impressions on campus Best of breed content such as CBS, AOL, Action Sports, AP News, and Many More Flexible Advertising opportunities 3
  4. 4. Today’s Redefined College Bookstore Bookstores now have cafes, retail, dorm supplies, and entertainment Higher trafficked areas where students spend time and shop A favorite place to connect and socialize Students are never too far from their smart phones and devices 4
  5. 5. Top 10 DMA’s 5
  6. 6. Top Campuses 6
  7. 7. Capabilities of our Network 7
  8. 8. Sample Program Format 8
  9. 9. Screenshots 9
  10. 10. Ad Units: Zone Layout 10
  11. 11. Why Advertise on our Network? Highly cost-effective Create awareness and build loyalty among the next generation Top market for reaching new students every year for 4+ years Superior visibility for your advertising, integrated into a mix of engaging content Powerful medium with strong advertising recall 11
  12. 12. Barnes & Noble Marketing-Capabilities In-Store Signage High impact two-sided signs placed prominently in stores to let your brand speak to students Sampling One-to-one and hand-to-hand reach to students using our staff and key locations on campus Email Marketing A proven high-response tool to deliver exclusive offers with a real ROI Social Media Special deals, fun news, on-campus & in-store happenings via our blog, Facebook, Twitter & Foursquare Online Ads Reach millions of students as they shop for textbooks, apparel, technology and special offers U4U Magazine A nationally distributed campus lifestyle magazine written entirely by studentsExperimental Marketing Mobile tours, campus events, demos and ambassadors to create a one-to one experience Sweepstakes/ Conduct research and build a student database through mass promotions Lead Generation Campus Posters Utilize our campus approvals for easy access to campus dorms, academic buildings and unions 12
  13. 13. Barnes & Noble Marketing Clients 13

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